kryzak
or what sort of innovative, world-changing products come out of that company. In that sense, Microsoft is definitely slipping slowly...
Very true, but also tainted by location. e.g. Yahoo have been very innovative in recent years in the mobile application and services space outside of the USA (probably one of the most used sites in Japan), so in the USA they have very low pedigree, but in Japan, they are still seen as very high pedigree.
I find it funny how the local reputation of the company affects it pedigree, and how different it can be across different regions. Moreover, how the general lack of awareness of how a company is doing at a global level rather than at a local level blinds many people to the actual pedigree of a company.
To quote some personal examples. When i worked at Symbian, no one knew who they were. I joined then when they were 1 year old. After a short while, Everyyone in Europe wanted to work for them because they were seen as high pedigree and dominating the mobile OS space (which they do). Like wise when I joined Nokia, almost everyone always asked questions about the company when they find out i work for them.. the only time it doesn`t happen is when I`m in N.America.
It`s 2 completley different markets...The USA and the rest of the world. e.g. RIM has high prestige in the USA, but ask any of my friends in Europe and they have never heard of them (Blackberry, yes, but RIM.. no). But it does make you think whether in the USA, a non-USA pedigree company affects their perception of a company. Afterall, the adcoms will most likely be localised rather than global.