I hate to disagree with threestripes as he obviously knows his stuff, but I have to wonder whether mentioning in the essay that you are "only" applying to Duke is a wise strategy or not. I'm wondering how many people state this dishonestly in their essays, i.e. saying that they are only applying to Duke when in actuality they are applying to other schools, and if it is something that's common if that might lead adcoms to be suspicious of the candidate's authenticity. Even if it doesn't lead them to be suspicious, by telling them that you are only applying to Duke, I'd have to think that would greatly lessen your chance of getting scholarship or fellowship funding as well. Since they would know that no other schools are competing for you, there would be no incentive for them to offer any aid.
On top of all that, I have to wonder if only applying for one school might not reflect positively on the candidate. After all, part of recruiting for jobs is getting your name out to a lot of different companies and tossing your net wide, considering many different paths and opportunities. If you were to recruit for McKinsey and ONLY for McKinsey...well then what would happen if you didn't get the offer? Schools undoubtedly want to accept candidates that will recruit well and get great job offers.
In short, I think there's a lot of drawbacks to showing "too much love" for just one school. Maybe I'm overthinking it though? I know you've already submitted the ap so it's a moot point, but I think this is an interesting discussion to consider for other future candidates.[/quote]
Hey xzeppelin, there's no need to hate disagreeing with me. This is what this forum is for - healthy discussions/debates. Besides, I would much rather be in a class where my classmates challenge me to defend my arguments rather than simply nod in agreement every time I say something.

You absolutely made some valid points, so I would like to offer my rebuttal now.
Regarding your comments on appearing deceitful, I don't see why an applicant should not state this if it's the truth anyway. If the applicant genuinely feels that Duke is the only school for them, it will be very evident in the essays that they are being genuine. These feelings cannot be fabricated easily so the professional readers should be able to weed out the pretenders.
As far as the scholarship is concerned, we are talking about R3 here. At this point, pretty much all the scholarships have already been handed out. If they're lucky, there will be some money left from the admits from the earlier rounds who opted to go to a different school. But there won't be much left. Therefore, it is more important to focus more on getting in than gaming the system in order to gain a little bit of a chance at getting some money. Fuqua will be aware of what their yield will most likely be by the time they make the R3 decisions, so they might prioritize those who are more likely to matriculate over those who are worthy of scholarships. Therefore, those who have explicitly stated that Duke is their #1 school, regardless of whether they applied to 1 or 10 schools in R3, will have an edge. At the end of the day, the main goal is to get in. If it comes with a scholarship, then great. If not, at least they still achieved their goal.
If an applicant knows for sure that Duke is the only school for them, then it doesn't make sense for them to apply to a different school so that they could go there in case the Duke application doesn't pan out. Why waste their time applying to a school that they don't want to go to to begin with? All the applicant needs to do is clearly convey why they think there is no other school that fits what they are looking for. If done right, this could be what would ultimately lead to their acceptance. I think the McKinsey example is out of scope. Applying for a job is not the same as applying to b-school. A job applicant who gets turned down by their dream company will still need a job, but a b-school applicant who is rejected by their dream school can choose to just continue working for their current company and pursue a different path towards their ultimate goal in life. Therefore, applying to just one company cannot be compared with applying to just one b-school.
I agree with you on the giving too much love comment though. It's one thing to tell them that they are your number one school, but it's another to patronize them by telling them that they are the only school that can help you succeed in life or something to that effect. It's always good to do things in moderation, so it's better to be cool with your approach instead of acting like a desperate stalker who cannot live without their one true love. Like Grumppee17 said, there's an art to doing this, so the applicant should be careful with their approach.
Posted from my mobile device [/quote]
However much I would disagree with you on your points in rebuttal, I genuinely laud the efforts you put to post all this information via phone. in this regards you are undoubtedly the winner.