A very interesting observation from Alex at MBA Apply:
discussion-app-volume-up-or-down-this-year-84203.html#p636317 It looks like the female applicant pool is larger and more competitive this year.
On another note, one of the advantages that I have seen in some applicants has been the ability to take feedback. The essays are the toughest part in apps and I have been both a reviewee and a reviewer. I ended up asking several people (alumnae, friends, all free, not paid reviewers), very busy people, for their time in seeing my essays and it was important to get as much out of their opinion in the short time as possible. Explaining or justifying myself to reviewers was pointless, and their feedback made me start from scratch on many of my essays, only a week or two before deadlines. As a result, however, I think my essays got far better and subsequent reviewers agreed. Feedback is priceless. Since there is no back and forth with the adcom between essay submission and interview invites, make sure have an objective second pair of eyes to look for holes you missed in the hectic writing process.