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| FROM UCLA FEMBA Admission Director: Classmates to Co-Founders: transforming Elder Care |
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From FEMBA classmates, to entrepreneurs dedicated to transforming elder-care! Building a company with a classmate: That’s what Hanson and Oscar have done. I told you the individual stories of Hanson Chang (FEMBA 2014) and Oscar Rodriguez, MD (FEMBA 2014), but now let’s hear what they are building together, their company Reassure Analytics, and Care|Mind, a breakthrough in elder care. Dylan: So guys the enthusiasm you have to make a difference, to positively impact the quality of life of our elders, is inspiring. Tell our readers about this company and product you’re building. Hanson: It was an idea conceived around the fact that technology solutions for elderly care have really been limited, and we wanted to do something for this population. I had been looking at this demographic and some product offerings available to them, and when I saw the archaic “I’ve fallen and I can’t get up” emergency alert devices still in common use, I just thought there are really some advances in technology that can be offered here. We’ve gone through a lot of pivots since the initial concept of the product, but we’ve landed on what the product is going to be now and are pretty close to getting a beta version out. It’s an app called Care|Mind, which leverages smartphone and wearable technology to allow users to monitor geolocation, heart rate, sleep, activity, and medications of their elderly loved ones and alert them if there are certain issues. Users will not only be able to get this information in real-time through a dashboard, but the app will also provide trends and alerts for anything outside the norm. By bringing together real-time data with evidence from published clinical literature, we’ll be able to provide users valuable information to better take care of their loved ones, and allow users to be attentive to them whenever they need it most. Oscar: Our elderly population is a forgotten group in healthcare. Many of the ailments they suffer are dismissed as just being part and parcel with “getting old”, even by trained clinicians. As such, our elderly get little attention, follow-up or therapy for many of their “minor” medical conditions. This not only reduces their quality of life as these conditions worsen but more importantly puts them at risk for more serious issues such as life-threatening fractures secondary to falls. We hope to change this by providing users with insight into important aspects of their elderly loved one’s life. For example studies have shown that reduced total sleep is highly correlated with depression in the elderly. More importantly, it has been shown that when an elderly man gets less than 5 hours of undisturbed total sleep at night, he is at twice the risk of suffering a fall during the day. By alerting users that their elderly loved one is not getting enough sleep we enable them to seek out the right kind of help and hopefully prevent their loved one from having a serious fall. Dylan: Wow, that’s great. How exactly does it work? Hanson: By having their loved one wear a Fitbit and using the Care|Mind companion app on their loved one’s phone, data will be sent to the cloud where we’ll crunch the data to meaningful information and alerts that will be sent to users through the Care|Mind app. From there, users would be able to do all those things I mentioned. We’re really excited about the amount of alerts that will be available, and outside of providing peace of mind for people about their loved ones, we really think this will help their loved ones lead healthier and happier lives. Oscar: Hanson is touching on an important piece behind the spirit of our project. Nearly 90% of our senior citizens want to live in their own homes – not in a senior living community. However, as our elderly age they become more and more socially isolated due to death of a spouse, the passing away of friends and colleagues and/or the moving away of their grown children. Studies have shown that this reduction in the size of their social network and diminished social contact puts them at increased risk for numerous serious conditions including cardiovascular disease, infectious illness, cognitive deterioration and even death. Early on in our project, a colleague of mine at work recounted the recent loss of his elderly father that really put this product in perspective for me. My colleague’s father insisted on staying in his home even after the loss of his wife, so my colleague and his siblings took turns checking in on their father regularly throughout the week. Only one of the brothers, however, lived in the same city as their father so he made it a point to visit with his dad every other day. One day, the siblings began frantically calling and texting each other asking “have you talked to dad today?” because none of the siblings who lived out of state had been able to get a hold of him on the phone. By the time the brother who lived locally was able to get to their father’s home it was too late. Their father had actually passed shortly after the brother had visited him two days prior. In this day and age, with the technology we have at our disposal, this should never happen to a family. Through Care|Mind we hope to keep people as connected as they can be while still respecting the independence of their loved ones. Dylan: How soon is this going to be available, and how much will it cost? Hanson: We’re anticipating we can launch the product by Fall of this year. We have quite a few plans to make the product even better after that, but right now we just want to see if people will like it. On the cost side, Oscar and I talked quite a bit about it, and ultimately we decided that we’re going to give it away for free. We truly believe this is going to be something that can help caregivers around the world, and it’s more important to us that we see this utilized and benefit as many people as possible, as opposed to charging a fee for downloading the app, or charging some service fee. END INTERVIEW You can learn more about their product at www.reassureanalytics.com, and to subscribe to find out exactly when their product launches. If you’re interested in making a difference in our elderly population by helping with their product or want to be one of the first to test it out, send an email to them at [email protected]. |
| FROM UCLA FEMBA Admission Director: The Man, The Myth, The Legend: celebrating Michael Heafey’s years at UCLA Anderson |
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How do you say goodbye to a legend? Michael Heafey is retiring from UCLA Anderson after all these many years of service. Enjoy this tribute to the man, the myth, the legend! Michael has been in charge of the physical Anderson buildings for a lot of years now. All of us who know him, love him. Send him a note [email protected] |
| FROM UCLA FEMBA Admission Director: FEMBApalooza Top Ten List |
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We did it! The biggest FEMBApalooza ever! Over 1,000 people attended from 18 different FEMBA Class Years, plus faculty, family and friends. Mil gracias–a Thousand Thank You’s–to everyone who made FEMBApalooza 4 great! Thanks to Christy Marquez (FEMBApalooza manager), the FEMBAassadors and FEMBA Council, Anderson Marketing, FEMBA Student Affairs, Operations, the GAP team, the Center for Global Management, Alumni, Development, Diversity, Full-Time MBA & Executive MBA staff, all our vendors, our “Teaching under the Trees” faculty (Miguel Unzueta, Ian Larkin, Corinne Bendersky, Gonzalo Freixes and also David Cooley from Alumni Career Services), all the Anderson Club representatives and Entrepreneurs, FEMBA caterers Sharon Lee ’15 (Yogurtland) and Shreena Grewal ’17 (Bites Desserts), Alumni-Success-Story Abhilash Patel ’12, Wendy Spinner and all the Anderson Alumni Association Executive Committee members, Senior Associate Dean Margaret Shih, Dean Judy Olian, our FEMBA admissions team: Christy Marquez, Raymond Morada, Maureen Riley, Cynthia Summerville, Vanessa Carlos, Matt Gorlick ’13, and all our student clerks, current and alumni, and finally, Joe and Josie Bruin! And now, drumroll please, the 2015 FEMBApalooza 4, Top Ten List: # 10 NO RAIN ![]() # 9 OVER 1,000 ATTENDING, NEW RECORD, NEW LOCATION 983 students/alumni/guests signed-in, plus we had volunteers at the Biergarden/Club/Entrepreneur Zone end who didn’t sign in. ![]() # 8 THE GROUP PHOTO & UCLA 8-CLAP ![]() ![]() # 7 FAMILY FUN ![]() ![]() ![]() ![]() ![]() ![]() ![]() # 6 FEMBASSADORS & TEAM ORGANIZERS ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() # 5 DEAN JUDY OLIAN Judy was on fire, rallying the audience with the three pillars of Think in the Next, especially “Share Success.” ![]() # 4 JOE & JOSIE BRUIN ![]() ![]() # 3 ALUMNI VICTORY ABHILASH PATEL 2012 Abhilash greeted the 2018s in Korn Convocation Hall in the morning. He just sold both his companies the Friday before for $60M! Pretty amazing result, three years post-graduation. Listen to his presentation on Mediasite (forward to 58:30) ![]() ![]() # 2 TEACHING UNDER THE TREES ![]() ![]() ![]() # 1 WELCOMING OUR NEW 2018 FEMBAS TO THE FAMILY ![]() ![]() |
| FROM UCLA FEMBA Admission Director: Sharing Success: meet Gunit Bedi ’09 |
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“Share Success“ is one of the three pillars of Think in the Next, the heart of who we are at UCLA Anderson. What does sharing success look like? For FEMBA alumna Gunit Bedi, ’09, Sr. Registered Client Service Associate, UBS Financial Services, sharing success looks like an ongoing relationship with both Anderson and the community at large. Gunit volunteered for SuperSaturday Admission Interviews this year, and we just saw each other two weeks ago at FEMBApalooza. ![]() Dylan: So, Gunit, catch me up; what’s going on with you? Gunit: Well, busy as always at UBS, and outside work I’ve been to Thailand this year (Maureen Riley from Admissions gave me great travel tips.) and also completed my second Avon Walk for Breast Cancer. Last year, we walked all over beautiful Santa Barbara, 39.3 miles in two days, and this year every step was in gorgeous San Francisco, again 39.3 miles. ![]() We’ve raised over $4.6 million raised for breast cancer research! ![]() Dylan: Wow. That is so great. $4.6 million. Thanks for joining us at FEMBApalooza 4, and for sending me the photo of you and me and Gonzalo. Tell our readers a bit about how you share success and give back to UCLA. ![]() Gunit: Well you know I’m a double Bruin [UCLA BA Economics with College Honors] and I love to give back. The last two years, donating my time as a GAP Fellow and Fellow Board Member has been especially rewarding. Dylan: I know Paul Brandano ’06 and Michelle Garcia (the leadership of GAP) love having you and Clarissa Avendano ’13 and Oscar Rodriguez ’14 and all the other alumni GAP Fellows. They say that you are key to GAP’s growth and impact. To us here in admissions, you’ve always been so generous with donating your time, whether for SuperSaturday interviews or helping Christy and Maureen with our Women’s Breakfasts or our marketing research. Look at these SuperSaturday photos I found of you, one from 2014, and another from 2008! ![]() Above, Gunit is right in the middle, front row with the scarf. Below, Gunit is far left, with the brown wrap, leaning in. ![]() Dylan: Thanks Gunit, for being the kind of alumna who always leaves UCLA a little bit stronger, every time you come back and share success with us. We are lucky to have you! |
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