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Putting in my two cents...
Hourly services never (and I mean never) are a good way to *begin* your application processes. The strongest applications are not strong merely because of the stellar nature of their individual components (viz. Resume/ Career Goals/ LORs/ Essays etc), but also because the entire application speaks a unified theme. In other words, your resume may individually stand out for your super achievements (Most Indian Engineers turned consultants fall in that bracket), as may your story. Unless they form a unifying theme together however, and present you in one compelling package, schools may be confused as to which is the real you...
And that unifying theme, I find very unlikely to come through in limited time sessions
*Disclaimer:* I have been an admissions consultant for many years. As a Yale alum myself, and with a high success rate (approx 250% success rate last season for T-20 schools, incl. selections from Kellogg, Booth, Ross etc and scholarships upto 420K per client), my views may be biased. Having made it to Yale without "spending on an Admissions Consultant", I did think I saved money. In hindsight however, that approach may have been short sighted.
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I guess as aware consumers we should look at negative or mixed reviews
Good reviews are deceiving anyday
I quite agree. That is also why reviews on independent platforms difficult to game help (LinkedIn, Poets&Quants, Reddit etc seem to be better verified than many other online reviews, which can be gamed)