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Company X manufactures swim wear and planned to launch a new

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Company X manufactures swim wear and planned to launch a new [#permalink]

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28 Apr 2012, 22:45
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Company X manufactures swim wear and planned to launch a new line of women’s bathing
suits in March, which is typically the peak time of year for swim wear sales. The company
conducted consumer polls, which returned favorable results for both style and price, and
took out advertisements in major fashion magazines and television stations. Yet the launch
was disappointing: sales in March did not exceed even half of the company’s sales during
the same period in the previous year. Each of the following, if true, could explain the
disappointing sales of the new swim wear line EXCEPT:
A) None of the stores carrying the new swim wear line displayed it prominently.
b) The company’s manufacturing plants experienced difficulty in obtaining dyes in the
advertised colors and so substituted different colors.
c) A major competitor launched a line of similar swim wear at a lower price in February.
d) A scene in which a major actress was to wear one of the new swimsuits in a much
anticipated movie to be released in February was never filmed.
e) The prediction of a cool, rainy summer by meteorologists received much attention in the
national media.

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29 Apr 2012, 21:28
Ans is D. It's an anticipated movie which hasn't been seen by masses yet so it cannot have an effect on sales or cannot act as an advert.
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29 Apr 2012, 21:57
b and d creat dilemma and their is no connection and co-relation between actress of a particular movie and sales of swimsuit.
So, ans. Is D.

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29 Apr 2012, 23:55
Tricky, i went with B but after reading explanation realize that duh, a movie never seen can't affect sales!
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11 May 2012, 23:26
Can anyone explain why the answer could not be E? There is news about rainy reason but how will it affect the sales of swim-suit clothing? The swim-suits are expected to be worn during swimming only. Do we assume that these swim-suits will be worn during the rain also?
I am not able to draw a connection between the two facts. Help appreciated.
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21 May 2012, 22:23
+1 D

It is out of scope. The scene that was not filmed doesn't weaken the marketing efforts in TV and magazines.
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22 May 2012, 11:03
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holidevil wrote:
Can anyone explain why the answer could not be E? There is news about rainy reason but how will it affect the sales of swim-suit clothing? The swim-suits are expected to be worn during swimming only. Do we assume that these swim-suits will be worn during the rain also?
I am not able to draw a connection between the two facts. Help appreciated.

You have to make a more general association of swim suits. People will wear swim suits to the beach on sunny days. If the weather is predicted to be rainy and gloomy then the beach will not be ideal. No beach days equals less need for swim suits.
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22 May 2012, 20:13
picked D. it was more by a process of elimination. all others resolve the paradox. only felt that D was a little weak in it. However after reading the explanations, I can see how D is wrong.
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22 May 2012, 22:29
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D - When the film was never shot, how would it create anticipation among the people leave alone the swimwear scene.

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Re: Company X manufactures swim wear and planned to launch a new [#permalink]

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11 Aug 2014, 21:06
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Company X manufactures swim wear and planned to launch a new [#permalink]

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11 Mar 2015, 08:28
D says "A scene"..... was never filmed. "scene" was not anticipated, but the movie was. To make it clear, Movie was anticipated and also released, but the scene with swimsuit was never filmed. This means that customers did not surely know about the particular scene in the movie. So, this cannot affect the sales.
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Re: Company X manufactures swim wear and planned to launch a new [#permalink]

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27 Oct 2015, 11:01
Went for B, and then realised doh D really makes a lot of sense. This happens under time pressure I guess.

Why B? The confusing part for me was "The company conducted consumer polls, which returned favorable results for both style and price..." - when I read B, a see the problem about color. When I read the part of the argument in bold, I think "well customers really didn't care about the color that much, only about the style and price" - so I pick B.

I understand why D is better, but for the sake of the argument, can someone explain me why I keep doing mistakes where I think I'm actually complicating things to much. What's the cure here? Obviously I sometimes think too detailed, or?

Any advice with regards to particular issue is very much appreciated.
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Re: Company X manufactures swim wear and planned to launch a new [#permalink]

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12 Mar 2017, 16:51
GetThisDone wrote:
Company X manufactures swim wear and planned to launch a new line of women’s bathing suits in March, which is typically the peak time of year for swim wear sales. The company conducted consumer polls, which returned favorable results for both style and price, and took out advertisements in major fashion magazines and television stations. Yet the launch was disappointing: sales in March did not exceed even half of the company’s sales during the same period in the previous year.

Each of the following, if true, could explain the disappointing sales of the new swim wear line EXCEPT:

A) None of the stores carrying the new swim wear line displayed it prominently.
b) The company’s manufacturing plants experienced difficulty in obtaining dyes in the advertised colors and so substituted different colors.
c) A major competitor launched a line of similar swim wear at a lower price in February.
d) A scene in which a major actress was to wear one of the new swimsuits in a much anticipated movie to be released in February was never filmed.
e) The prediction of a cool, rainy summer by meteorologists received much attention in the national media.

OFFICIAL SOLUTION

The company's new swimsuit line was not as successful as hoped, especially in light of the favorable consumer polling on both style and price. We are asked to find a choice that does NOT explain this surprising outcome. The True/False technique is useful for EXCEPT questions: those which would explain the outcome are labeled True, while the one which would not is labeled False.

(A) True. This could explain the outcome: if the swim wear was not displayed prominently, perhaps customers did not see it.

(B) True. This could explain the outcome: if the colors were not the same as the ones tested, it may be that consumers disliked the new colors they were actually offered.

(C) True. This could explain the outcome: if a competitor offered similar swim wear at a lower price, customers could have purchased the other brand instead.

(D) CORRECT. False. The poll was based upon style and price, not the idea that a major actress would wear a swimsuit in a film. The fact that the scene was not filmed is irrelevant to the argument.

(E) True. This could explain the outcome: if consumers anticipated a summer of bad weather, they may not have been as eager to buy swim wear in March.
Re: Company X manufactures swim wear and planned to launch a new   [#permalink] 12 Mar 2017, 16:51
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