What I see below is a lot of posturing about why you will be successful with your goals -- you seem overly focused on convincing the reader that you can reach goal X, but I see very very little about why goal X, what makes goal X important to YOU and most importantly why goal X is right for school Y.
In particular when I read your list of possible dings,
Quote:
- I think I got dings because:
1. my career goal might not be attractive for the adcom (my goal is not IB, consulting, or CEO something)
2. I described very briefly about my extracurricular activity in application package.
3. I do not have TOEFL score. I only have IELTS score. Though schools that I applied all accept IELTS score but it might not that good to compare with other candidates. They might just chose to consider other candidates.
4. I see high possibility of success in my career goal but they might think otherwise.
5. Accounting industry - not very appealing industry to Adcom
I notice that you seem, at least in part, concerned with things that don't matter. Adcoms don't look at the "attractiveness of career goals", nor do they care about #4, or really #5 either (at least, not in the way you are positioning it). #3 could be valid, I honestly don't know, but I don't think having IELTS vs TOEFL is a huge deal, or they wouldn't accept IELTS. That said, your verbal score may be comparatively low - that I don't know.
When I see the above and combine it with:
Quote:
- Career goal:
Short term – come back to BIG 4 Korea to develop new markets by 1) expanding regional scope to overseas market with my overseas experience and 2) developing new product line. (I added the reason for the goals and more detailed roadmap in my application)
Two key things jump to mind. First, if your goal is to come back to the firm for which you already work, why do you need an MBA? If you have overseas experience, (unless of course you meant your MBA as your overseas experience), then what purpose does the MBA serve? Second, you include the reason for your goals in parentheses -- suggesting to me that you view these as of secondary importance, when in fact, they are of primary importance. I'm making a leap of logic here for sure - but combined with the laundry list of ding reasons you had....
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Long term – I will establish a consulting firm utilising the asset I will accumulate.
Waaaaay too vague. A consulting firm focused on what? Operating where? What kind of clients? What kind of consulting? What industries will it focus in? etc? I don't see any passion at all in this statement. It even sounds like some kind of dry accounting rule "asset I accumulate"!
For instance, compare the above with a statement like "I will establish a consulting firm based in London with the intent of developing product marketing tools specifically for clients in high end fashion, watches and jewelry across Europe and Asia".
Which "plan" sounds well thought out? If you had to pick which person probably sounds passionate about their ideas, who would it be? Probably the detailed answer, not the short vague one!
The below also gives me some pause.
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- Above goals will be possible because;
- The two year experience in China gave me inspiration, experience and knowledge for my plan
- I have various working experience in Big 4 Korea, which will be definitely helpful
- Big 4 Korea has really talented human resources (Korean CPA exam is terribly difficult to pass). Also, Big 4 Korea has much strength in consulting services (advisory services); more than 40% of revenue is coming from consulting services. I will be able to utilise this for my plan.
- Big 4 Korea management recognised that it is time to expand to overseas market to keep its successful track records, which aligned with my plan. Much support from the high management is expected.
Again, I see some things that make me wonder. 90% of the above is not meaningful for an application. This should be maybe a sentence or two at most because it tells me nothing about you -- it tells me more about the firm you are working for. I don't care about the firm, their HR department, their advisory services, or their revenue stream breakdowns. I care about what YOU want. Again, it strikes me that you seem quite concerned with convincing the reader that your plan is something you can achieve. If you have a lot of text in your essays about the stuff above, you may have missed the mark.
Most notably.... even though you don't have to convince the adcom that you can achieve your goals (just that you are passionate about them), even so, Nowhere in here do you even talk about the MBA as a critical reason for why you would succeed!
In other words, if you are going to write essays that include this kind of information: 1) Keep it short and 2) Make the MBA 90% of the discussion and your firm's goals 10% !
Quote:
- Why MBA? - I think my knowledge and career is not enough for the above goals.
A fair point, but I hope you have something more detailed in your essays. If you only wrote one brief sentence like this one, I think you need to expand.
So, although I haven't read your essays, based on what you've posted I'd be thinking about a few things:
1. You don't sound very passionate about your goals.
2. Your decision to include the reasons for your goals in parentheses makes me wonder if you treated the reasons the same way in your essays. The WHY is far far more important than the WHAT. Make sure your essays include more about the WHY than the WHAT.
3. You seem overly concerned with convincing the reader that you can achieve your goals, but don't spend any time at all convincing the reader about your desire to pursue those goals. Remember: Adcoms are not assessing the validity of your goals, just how passionate you are about them. Moreover, none of the reasons you list you will be successful include anything about an MBA!
4. Your why MBA is fine, but I would suggest you make sure you've explained it in a bit more detail in your essays.
Some of these might be off base, but I'd suggest you look back at your essays and think about whether or not any of the above points apply. Most importantly, look for passion -- if you don't sound interested in your own goals, the adcom isn't going to be either.