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11 Aug 2014, 10:58
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Argument:"Over 75% of households in Parksboro have Jacuzzi bathtubs. In addition, the average family income in Parksboro is 50% higher than national average, and a local store reports record-high sales of the most costly brands of hair and body care products. With so much being spent on personal care, Parksboro will be a profitable location for a new Luxe Spa- a salon that offers premium services at prices that are above average. "
Response:
The author concludes the argument by saying that, opening a luxurious spa with premium, above average services would prove to be a profitable venture in the area of Parksboro where much money is spent on personal care.
The argument relies on many assumptions for which no concrete evidence is presented by the author. Firstly, the author assumes that having a jacuzzi bathtub in a house implies that the members of the household are ready to spend money extravagantly on personal care services. If, at all, owning a jacuzzi bathtub does imply that occupants of the house will spend money on lavish personal care services, the figure of 75% does not clearly bring out that in a best case scenario where all the members of the 75% of the household actually opt for taking personal services in that spa, will that prove to be profitable for the spa? Will the earning generated by the spa meet and exceed the cost of providing and maintaining high standard of services that the clients will be expecting?
In addition, the author assumes that the families whose income is 50% higher than the national average would be interested in spending their money on costly personal services provided by the spa.
Finally, the author fails to mention if there is any other comparable or cheaper spa in the same locality. If there is, are the residents of Parksboro availing themselves of the services available there? And also, if that spa is running profitably?
The author could strengthen this argument by providing appropriate evidences such as the total number of households present in the locality which would give a better estimate of 75% households present there. Also, the average number of members per household should be provided. With such information, the author can calculate the worst/ best case scenario and see, if the spa would be running on a profit. Also, any information about the state of similar services present in that locality would help to predict the fate of the new Luxe Spa with much more accuracy.
In the absence of such evidences to support the author's assumption, the argument seems to be unconvincing.
Would appreciate any form of feedback.
Thanks.
Response:
The author concludes the argument by saying that, opening a luxurious spa with premium, above average services would prove to be a profitable venture in the area of Parksboro where much money is spent on personal care.
The argument relies on many assumptions for which no concrete evidence is presented by the author. Firstly, the author assumes that having a jacuzzi bathtub in a house implies that the members of the household are ready to spend money extravagantly on personal care services. If, at all, owning a jacuzzi bathtub does imply that occupants of the house will spend money on lavish personal care services, the figure of 75% does not clearly bring out that in a best case scenario where all the members of the 75% of the household actually opt for taking personal services in that spa, will that prove to be profitable for the spa? Will the earning generated by the spa meet and exceed the cost of providing and maintaining high standard of services that the clients will be expecting?
In addition, the author assumes that the families whose income is 50% higher than the national average would be interested in spending their money on costly personal services provided by the spa.
Finally, the author fails to mention if there is any other comparable or cheaper spa in the same locality. If there is, are the residents of Parksboro availing themselves of the services available there? And also, if that spa is running profitably?
The author could strengthen this argument by providing appropriate evidences such as the total number of households present in the locality which would give a better estimate of 75% households present there. Also, the average number of members per household should be provided. With such information, the author can calculate the worst/ best case scenario and see, if the spa would be running on a profit. Also, any information about the state of similar services present in that locality would help to predict the fate of the new Luxe Spa with much more accuracy.
In the absence of such evidences to support the author's assumption, the argument seems to be unconvincing.
Would appreciate any form of feedback.
Thanks.
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