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Fashion Executive: Last year, our company had $5 million in revenue

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Fashion Executive: Last year, our company had $5 million in revenue  [#permalink]

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New post 20 Feb 2011, 09:04
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Fashion Executive: Last year, our company had $5 million in revenue, and was featured in 8 major articles in the fashion press. This year, our company’s revenue has practically quadrupled, so we should expect to be featured in at least 20 major articles in the fashion press.

Which of the following, if true, most seriously undermines the fashion executive’s reasoning in the above argument?


(A) A competing fashion line was featured more often in the fashion press after its revenues increased.

(B) Five years ago, the company’s revenue was less than $1 million, and the company was not featured in any major articles in the fashion press.

(C) The company’s revenue nearly quadrupled because of the introduction of a fashion line geared for sale in the European fashion capital of Milan; however, most of the fashion press is headquartered domestically in New York.

(D) A major automaker in the region was the subject of twice as many features in auto industry press when the automaker filed for bankruptcy.

(E) The company’s revenue increased dramatically because of the introduction of lower-priced lines sold in nationwide discount chains, greatly reducing the brand’s cachet among fashion journalists.
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Re: Fashion Executive: Last year, our company had $5 million in revenue  [#permalink]

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New post 20 Feb 2011, 11:32
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Here is the answer explanation:
The executive argues that, if $5M in revenue gets the company 8 articles, $20M in revenue ought to get the company at least 20 articles – that is, that the number of times the company will be featured in the press is proportional to the company’s revenue.

The question asks which of the statements, if true, weighs most heavily against the executive’s reasoning.

A. This statement support’s the executive’s conclusion. Incorrect.

B. This statement provides some support to the idea that revenue is proportional to press. Incorrect.

C. The passage gives no indication that New York fashion journalists would be disinterested in writing about a fashion line that has become successful in the fashionable city of Milan. Incorrect.

D. This statement seems to imply that low revenues can correlate to more feature articles in the press. The statement does not indicate that high revenues could not also lead to more feature articles in the press. Comparing the experience of an automaker to that of a fashion line also introduces the major assumption that the two are analogous. Incorrect.

E. The explanation that revenue increased due to the fashion line’s introducing a discount line sold in stores not highly regarded by the fashion press casts serious doubt on the conclusion that the press would feature the line in many more articles than it did last year. Answer choice E is correct.

The answer is E.
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Re: Fashion Executive: Last year, our company had $5 million in revenue  [#permalink]

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New post 05 Feb 2012, 00:10
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The underlying assumption here is that major articles are directly correlated to revenues. We have no reason to believe that the industry actually works that way, so there are many possible ways to weaken the argument. There are many new ideas that, if true, would break the feeble connection between the premise and the conclusion in this argument. Here are a few that would work:

1) Major articles are typically written about brands that fashion journalists find new and exciting, and sales volume has little influence in such matters.
2) Only revenue from new designs influences what brands get written about, and most of the company's revenue this year is from old designs.
3) Fashion companies with revenue of more than $10 million a year are seen as "too corporate" by fashion journalists, and are not often featured in major articles.
4) No company is featured in more than one major article per month.


I'm sure you can think of plenty more along these lines. So what about C? That seems tempting. If all the journalism action is in New York, maybe efforts in Milan will not get much attention. But we have to be careful here. The choice just says that the fashion press is mostly *headquartered* in New York. That tells us nothing about what coverage they provide in Milan. Besides, a few journalists in Milan might be able to produce 20 major articles on their own! We just don’t have enough information.

E, on the other hand, provides some new information. The company’s new lines are not of great interest to fashion journalists. Therefore they may not be featured in many articles, and we certainly have no reason to believe that they will be featured four times as often as last year. E weakens the argument.
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Re: Fashion Executive: Last year, our company had $5 million in revenue  [#permalink]

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New post 09 Jul 2013, 15:08
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mbafall2011 wrote:
Fashion Executive: Last year, our company had $5 million in revenue, and was featured in 8 major articles in the fashion press. This year, our company’s revenue has practically quadrupled, so we should expect to be featured in at least 20 major articles in the fashion press.

Which of the following, if true, most seriously undermines the fashion executive’s reasoning in the above argument?

(A) A competing fashion line was featured more often in the fashion press after its revenues increased.

(B) Five years ago, the company’s revenue was less than $1 million, and the company was not featured in any major articles in the fashion press.

(C) The company’s revenue nearly quadrupled because of the introduction of a fashion line geared for sale in the European fashion capital of Milan; however, most of the fashion press is headquartered domestically in New York.

(D) A major automaker in the region was the subject of twice as many features in auto industry press when the automaker filed for bankruptcy.

(E) The company’s revenue increased dramatically because of the introduction of lower-priced lines sold in nationwide discount chains, greatly reducing the brand’s cachet among fashion journalists.


OE

The executive argues that, if $5M in revenue gets the company 8 articles, $20M in revenue ought to get the company at least 20 articles – that is, that the number of times the company will be featured in the press is proportional to the company’s revenue.

The question asks which of the statements, if true, weighs most heavily against the executive’s reasoning.

A. This statement support’s the executive’s conclusion. Incorrect.

B. This statement provides some support to the idea that revenue is proportional to press. Incorrect.

C. The passage gives no indication that New York fashion journalists would be disinterested in writing about a fashion line that has become successful in the fashionable city of Milan. Incorrect.

D. This statement seems to imply that low revenues can correlate to more feature articles in the press. The statement does not indicate that high revenues could not also lead to more feature articles in the press. Comparing the experience of an automaker to that of a fashion line also introduces the major assumption that the two are analogous. Incorrect.

E. The explanation that revenue increased due to the fashion line’s introducing a discount line sold in stores NOT highly regarded by the fashion press casts serious doubt on the conclusion that the press would feature the line in many more articles than it did last year. Answer choice E is correct.

The answer is E.
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Re: Fashion Executive: Last year, our company had $5 million in revenue  [#permalink]

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New post 18 Aug 2018, 11:23
mbafall2011 wrote:
Fashion Executive: Last year, our company had $5 million in revenue, and was featured in 8 major articles in the fashion press. This year, our company’s revenue has practically quadrupled, so we should expect to be featured in at least 20 major articles in the fashion press.

Which of the following, if true, most seriously undermines the fashion executive’s reasoning in the above argument?


(A) A competing fashion line was featured more often in the fashion press after its revenues increased.

(B) Five years ago, the company’s revenue was less than $1 million, and the company was not featured in any major articles in the fashion press.

(C) The company’s revenue nearly quadrupled because of the introduction of a fashion line geared for sale in the European fashion capital of Milan; however, most of the fashion press is headquartered domestically in New York.

(D) A major automaker in the region was the subject of twice as many features in auto industry press when the automaker filed for bankruptcy.

(E) The company’s revenue increased dramatically because of the introduction of lower-priced lines sold in nationwide discount chains, greatly reducing the brand’s cachet among fashion journalists.


Very good question. Had almost marked C as my answer. A,B & D are out of scope.

Nowhere in the stem is it mentioned that the geography is a factor of getting media coverage. Option E however weakens the statement considerably. Option E stands!
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Re: Fashion Executive: Last year, our company had $5 million in revenue  [#permalink]

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New post 19 Aug 2018, 00:52
Fashion Executive: Last year, our company had $5 million in revenue, and was featured in 8 major articles in the fashion press. This year, our company’s revenue has practically quadrupled, so we should expect to be featured in at least 20 major articles in the fashion press.

Which of the following, if true, most seriously undermines the fashion executive’s reasoning in the above argument?
Type - weaken


(A) A competing fashion line was featured more often in the fashion press after its revenues increased. - Incorrect - this strengthens

(B) Five years ago, the company’s revenue was less than $1 million, and the company was not featured in any major articles in the fashion press.- Irrelevant - If at all this is also a midl strengthener

(C) The company’s revenue nearly quadrupled because of the introduction of a fashion line geared for sale in the European fashion capital of Milan; however, most of the fashion press is headquartered domestically in New York. - incorrect -a few of fashion press might be in Milan or in other parts of Europe and maybe they will cover that. Also , press from NY may cover Milan too

(D) A major automaker in the region was the subject of twice as many features in auto industry press when the automaker filed for bankruptcy. - Irrelevant

(E) The company’s revenue increased dramatically because of the introduction of lower-priced lines sold in nationwide discount chains, greatly reducing the brand’s cachet among fashion journalists. - Correct

Answer E
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Re: Fashion Executive: Last year, our company had $5 million in revenue &nbs [#permalink] 19 Aug 2018, 00:52
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