For several years, per capita expenditure on prescription drugs in Voronia rose by fifteen percent or more annually. In order to curb these dramatic increases, the ministry of health prohibited drug manufacturers from raising any of their products' prices. Even though use of prescription drugs did not expand after this price freeze, per capita expenditure for prescription drugs continued to increase by a substantial percentage each year.
Which of the following, if true, most helps to explain why the ministry's action did not achieve its goal?The puzzle is this: prices were frozen, and use did not increase, yet
per capita spending still rose a lot. So the best explanation is that spending shifted to new, more expensive drugs whose prices were not covered by the freeze.
(A) After price increases were prohibited, drug manufacturers concentrated on producing new medications to replace existing products.
This is correct. If companies responded by replacing old drugs with new ones, then they could keep overall spending rising even without raising the prices of existing products and even without increased use.
(B) The population of Voronia rose steadily throughout the period.
This does not explain it. The passage is about per capita expenditure, so total population growth is irrelevant.
(C) Improvements in manufacturing processes enabled drug manufacturers to maintain high profit levels on drugs despite the price freeze.
This does not explain higher spending. It explains profits, not why consumers spent more per person.
(D) In addition to imposing a price freeze, the government encouraged doctors to prescribe generic versions of common drugs instead of the more expensive brand-name versions.
This would tend to reduce spending, not explain why it kept rising.
(E) After price increases were prohibited, some foreign manufacturers of expensive drugs ceased marketing them in Voronia.
This would also tend to reduce spending on expensive drugs, not increase it.
Answer: (A)