flapjack
I actually think that 34 students cheating out of a class of 400 is a lot of people.
I agree, and two additional observations seem to me reasonable to make:
1). It is unlikely that all 34 people got caught the first time they had cheated, so it is likely they had cheated before.
2). It is unlikely that everyone who cheated, in fact, got caught, so it is likely that more than 34 students in the first year class cheated this year at Fuqua.
If #1 is false, it implies that these 34 just had terribly bad luck to get caught the first time they cheated.
If #2 is false, it implies Fuqua either got very lucky or has a great detection system. I doubt, though, that any business school would contend that it catches every cheater.
I tend to think #1 and #2 are both true, particularly in light of the recent Business Week article indicating that 50+ percent of MBA students admitted cheating. That strikes me as an incredible, even disheartening, figure. I'm too paranoid to cheat.
PS This is not to single out Duke. It probably happens everywhere. Duke is, in fact, to be commended in my opinion for bringing down the hammer despite the bad press it would bring.