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E is clearly wrong, as this question is a variation of an Official Gmat Prep Question, see below:

Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?


(A) No other line of cookware is superior to that which will carry the Kitchen name.

(B) Kitchen will not license the use of its name for any products other than the line of cookware.

(C) Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.

(D) Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.

(E) Kitchen is one of the most prestigious cooking-related magazines.

Here, Option C is correct.

This only makes sense as the question points at the fact that the magazine does not endanger its other revenues by licensing its name (i.e. does not do anything to endanger revenues from other sources, such as advertising). This is only possible if one assumes, that this licensing deal does not make the magazine less attractive for other magazines because of the collaboration with a competing brand. This can be transfered to the question in this thread.

Please fix OA.

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