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How to answer the “Why You” in your ISB application

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Joined: 15 Oct 2015
Posts: 5
Location: India
Concentration: General Management, Technology
GRE 1: Q160 V143
WE: Consulting (Computer Software)
Re: How to answer the “Why You” in your ISB application  [#permalink]

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New post 17 Jul 2016, 02:55
may i show here what i have responded in ISB application?
Joined: 11 Aug 2016
Posts: 70
Location: India
Concentration: General Management, Finance
Schools: ISB '19, Rotman '19, IIM
GMAT Date: 02-04-2017
GPA: 3.6
WE: General Management (Other)
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Re: How to answer the “Why You” in your ISB application  [#permalink]

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New post 24 Aug 2016, 11:13
Hello Mam/Sir ,

I am seeking admission into PGP at ISB.
Unfortunately I am not sure that I will crack the GMAT this year.

I did my graduation in BBA.
I got a job offer to work in an automobile dealership when I was in the third semester of my graduation and changed universities.
This did not stop me from graduating at the same time my batch did.
I however got 67 percent only at the time of graduation as I was working and attending college at the same time.
I have managed to come up the a very high post at the automobile dealership and collect 6+ years of work experience.
I am not sure ISB will want a student like me as I am not an IITian and not from a technical background.
I only know how to sell cars and manage an automobile dealership, but I do those things well.
I want to further increase my knowledge and skill set in marketing and finance if am accepted at ISB and look for career opportunities matching my calibre

strategy4gmat1 wrote:
The most frequently asked essay question at ISB (and all other major B schools) is why you should be selected for the programme. Here, the admissions committee is giving you a chance to showcase who you are and what you bring to the class at ISB. Hence, make the most of this opportunity and keep in mind the following points:

Focus more on the “How” than the “What”: While it’s important to mention your achievements (as mentioned in our previous article here), you must also ensure that you focus on how you went about achieving what you set out for.

Bring out personality traits: ISB loves diversity and aims to have a diverse class each year. That diversity really goes a long way in maximizing your ISB experience as you share the classroom with doctors, CAs, army professionals, journalists, engineers as well as commerce graduates. However, more importantly, ISB is looking for YOU, the “real” YOU. They are looking to uncover the professional and find the personality lying beneath, who will really make the ISB experience worthwhile for not only herself but also for fellow classmates. Hence, make sure you mention about your leadership abilities, your entrepreneurial spirit, your determination, perseverance, passions etc. This will really help the ISB admissions committee understand you as a person which is very important to get that admission.

Link it to the experience of the class: Merely mentioning about you will not present the complete picture to the admissions committee. To showcase the value you will add to the class, ensure that you link your personality traits / other unique points with the experience at ISB. Make sure you do your research, understand what the one year at ISB comprises and then relate various facets of life at ISB with your unique traits.

Overall, the ISB application is your ticket to the interview and can make or break the deal. As the most commonly asked question, the “why you” is a really important essay and deserves a lot of introspection and time. Ensure you give it its due and come up with a story that uncovers the “real” YOU.

The author is an ISB alumnus and Co-Founder of Strategy4GMAT.

If you have any queries, you can always whatsapp on my number +91945412028
Current Student
Joined: 25 Nov 2014
Posts: 153
WE: Engineering (Manufacturing)
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Re: How to answer the “Why You” in your ISB application  [#permalink]

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New post 05 Sep 2016, 08:19
I'm a re-applicant for the ISB-PGP and request your able advice on some queries regarding the application:

1) Does the Adcomm re-visit our previous application alongside our current application, esp the essays. I ask this because I'm confused whether or not to re-state my achievements etc. which I stated in my earlier application. If they do, I can very well use my current essays to highlight some other important aspects of my profile.

2) In Essay-1 ( Why should ISB choose you?), would it be better if I concentrate on highlighting one single achievement/trait like last year's essay-1 prompt guided us to do or would it be better to make the essay a description of multiple traits and achievements supported with short examples. The trade-off for the second option would be to leave the intricate details of achievements for accommodating more number of traits.

Please address to these queries with your valuable words of advice.

Thanks for reading.
GMAT Club Bot
Re: How to answer the “Why You” in your ISB application   [#permalink] 05 Sep 2016, 08:19
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How to answer the “Why You” in your ISB application

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