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| FROM IMD Admissions Blog: First Impressions |
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After just 7 days on a new continent, in a new country, starting a new program with all new people- it has been a week of first impressions. The strongest impressions of the week have been the diversity and sincerity of the other 89 IMD MBA 2014 members, the professionalism and detail orientation of the IMD administrative team... and the opening remarks of Ralf Boscheck, IMD's new MBA Program Director. It has been both fascinating and exhilarating trying to meet 89 people who come from South Africa to South Korea, Bulgaria to Brazil, Nigeria to North America, Moscow to Milan- who were working and travelling from nearly pole to pole- Antarctica to the Norwegian Sea. With strong representation from the BRICS, the West, Asia and developing countries, I am looking forward to the fascinating debates of the year ahead. Though their geographical reach is impressive, people’s experience is even more so. We have engineers, CFOs, consultants, entrepreneurs coming from industries such as healthcare, oil and gas, education, consumer products, commodities, aerospace and the list goes on. I feel honored to be with such an impressive group of individuals. The quality of the IMD program does not cease to amaze me- and it has only just begun! Our orientation ran like a Swiss clock, from getting our professional photos taken for the CV book, to collecting our own personal preloaded iPad Air with the next few months’ schedule and course assignments; everything has been handled to allow us to focus on the course work, leadership transitions and real world projects that we will begin next week. In addition, though I know everyone mentions it- having the IMD lunch throughout the year is something to behold, not to mention the café with all the cappuccinos one could ask for! As we all gathered in the MBA auditorium this past Thursday afternoon, we heard about more logistics and were informed of final administrative requirements. Then, the curtain opened on what was in store for us for the coming year- and Ralf Boscheck was center stage. I had participated in Ralf’s open podcasts in the past and seen some videos of his talks, which were all impressive, but his opening remarks blew me away. He reaffirmed the IMD commitment to quality education, leadership and placement and presented a strategy for continuous improvement. His energy and drive to foster our growth as global leaders was palpable as delivered through a challenge to us, a class of diverse individuals, to work hard and play to win. We begin our first module with Ralf next week, and I am looking forward to trying my best to keep up with the intensity while going through Economics and Industry Analysis. Oh- I almost forgot to mention that new locations were announced for the Discovery Expedition.... more next week! Until then- Ashley Silver |
| FROM IMD Admissions Blog: A few days to warm up, and now it gets serious |
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Coming into the first day of the program last Thursday, I was expecting to have to hit the ground running and be handed a million assignments right away. I had pre-emptively set the expectations with my wife that once I left the apartment on my way to IMD on that first day, she would probably not see me very much anymore! It turned out that I was wrong (at least for how things went last week). The two days of orientation weren’t that crazy at all, and turned out to be a nice warm up before classes begin. In fact, as Ashley described sowell in her entry on Saturday, orientation was extremely well organized – it allowed us to get the necessary set up, get all our questions answered, and have lots of time to meet and mingle with the other MBA participants. I especially appreciated the fact that IMD made a point to include the partners in the welcome festivities. All partners were invited to the MBA fair and to lunch both Thursday and Friday. And in addition to his powerful welcome message to the class, program director Ralf Boscheck also had a session where he presented specifically to the partners, to welcome them and update them on what the IMD program is all about. Now that Monday is here, the real work begins. I am extremely excited and a little anxious to begin the Economics and Industry Analysis class with Ralf himself. “Come on time, and come prepared” is the message Ralf has embedded in all of our minds… maybe add an “or else…” to that message as well! As I walk out the door this morning, I will be hoping all my pre-program preparation was sufficient, and that I will have the right tools to succeed this year. Wish me luck! Marcelo |
| FROM IMD Admissions Blog: Running at full speed |
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As you can remember I wrote in my last post that we are at the start line. Now I can say we started to run. But not slowly to warm-up, rather at close to full speed. We started our class Monday morning with understanding Ralf’s concept about industry analyses. I have thought, I can not hear too much new information on this subject as I worked in this area and professionally I was quite interested in this subject for several years, so I read quite many books and articles as on this subject. Well, I have to say, that I enjoyed it a lot, as I received a new concept building on my previous knowledge, but giving a new perspective. It was a very intensive day of theory and case studies, but then came the real thing. We had to apply the whole system on our own industry. Of course most of us believed, that our industry is special, and we can not use the framework, but finally we realized, that it’s working. Today the story became even more interesting, because we discussed our presentation with classmates from other industries, and I immediately realised that this year will really open up my horizon. I’m sure you could hardly mention any other opportunity, where first we discuss the issues of the Russian luxury skin care business, later we see the specialties of the international development funds related business opportunities and at the end finish the session with the changing environment of the Indian football sector. That was really amazing, how many new things I could learn during this day. After the classes of course we received today as well some preparation tasks for the tomorrow session, therefore I have thought I will refresh myself with some running. It became a little bit too refreshing... The rain started to fall around two minutes after I stepped out from our building. I thought, „That’s not a big issue”, so I continued. I changed little bit my mind, when I felt the turning point of my path, that it is not water, but ice what is heavily falling. Yes, I switched to full speed... |
| FROM IMD Admissions Blog: 1st week stories |
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Click here to see the latest IMD MBA 2014 video blog: https://www.youtube.com/watch?v=O4msTlMR2CY&feature=share&list=UUkBMxzz2KdnfitLC7Ki2Afw Enjoy! Ashley Silver |
| FROM IMD Admissions Blog: What a week |
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The first week of classes at IMD has been going by at a brisk pace. The first topic we’re diving into is Economics and Industry Analysis. We’ve been learning how to answer three questions: how attractive a certain market is, how position yourself in that market and how to sustain that position. Since then, we’ve been very busy cranking out an analysis of our own industries. Ralf did warn us at times it would be painful to adapt the framework to our unique situations, like learning a new language. Indeed, the two biggest challenges everyone seemed to have were to identify how to “translate” the various concepts to their industries, and finding accurate data such as market share, revenue figures etc for the market segments everyone picked. My favorite part of the exercise has been discussing our analysis with our classmates. First we discussed to people unfamiliar with our industries, and then to people from our same background. All the feedback and discussion about the different assumptions generated some really great discussion. I had to give some thought to things I would have previously not paid much attention to, and learned about industries I didn't know much about. And that’s what the IMD class is all about. It was also fascinating to hear the group presentations on the broader industries. Everyone shared a little about their background, and it became apparent what a wealth of experience we have in the classroom, across all sectors from NGOs to financial services to manufacturing. Although I did have a few kinks to work out in my own analysis, I’ve really enjoyed learning the industry analysis framework. Not only was it helpful to look at my previous industry with fresh eyes, it will also be very helpful when it’s time to look at industries I may be interested in pursuing after the MBA! - Marcelo |
| FROM IMD Admissions Blog: First week, first impressions |
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We are over the first week of the program, and we became richer with new impressions: First of all, we know much more about the reshaped program itself, from which we already experienced some of the new elements during this first week. Practically, this whole first week of industry analysis and the „Life before Microsoft” dinner is a new element, and I have to say, it is a great initiation. I already wrote you about my first experiences of the industry analysis structure, with which we became familiar in the past few days. On Thursday, we could also see how others used this structure. We listened some individual presentations on very different industries, starting from the Japanese fashion industry, via European petrochemicals to the development initiatives in Kenya. However, it was even more interesting, how the industry groups introduced their own areas, giving also some advice for those classmates who think about changing industry and look for job opportunities in their industry. As this question arises quite often in the discussions during our class breaks, now we all know whom to turn to, if we are interested to hear some real life experiences in consulting, manufacturing, IT or oil industry. Yesterday we also introduced ourselves from another perspective, as we should introduce the history of our country/region "before Microsoft". After Ralf introduced the world history before Microsoft in two hours on five blackboards, we did not have an easy job, as each regional group had only ten minutes for the introduction (and an afternoon for the preparation). After the intensive week this turned to be a very nice Friday afternoon task with lots of creativity, fun and good ideas. Even if we were from the same region (Central Europe), we got to know each other and each others culture better, and afterwards during the dinner we could also earn quick insights into the culture of our classmates. I'm sure this experience will help us a lot during the coming months. Soon we will go to do the Polar Bear Jump today. What is this all about? Follow the blog, and you will know it! Andras |
| FROM IMD Admissions Blog: Making a Big Splash |
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The air seemed a bit colder this Saturday morning as I left my apartment and headed for IMD. Bathing suit on, towel in hand, I was going to join my classmates for a swim….. in Lac Leman…. otherwise known as Lake Geneva! Yes, it was the annual IMD MBA Polar Bear Jump and the class was out in full force. At 7 degrees Celsius and snow falling on the surrounding Alps, we walked down to the harbor and built up our adrenaline. I was getting last minute pointers from the Norwegians and Russians, who seem to do this kind of thing as a hobby, when I heard a big splash. One after the other, and sometimes in 2s and 3s, people were jumping into the frigid lake and swimming out. I knew I had to go quickly; too much hesitation would make it ever more difficult. I grabbed one of my classmate’s hands and we jumped in together. With pins and needles and numbing skin I rushed out of the water into my coat. The cheering and the camaraderie were warming and it made me stop and think about how fortunate I am to have the opportunity to spend a full year with the surrounding people. After just 2 weeks I feel like a close-knit family is forming. The work has started, so I am going to read through a few cases before heading over to a new friend’s house for dinner. Be sure to look for video footage of the jump and other Week 1 events coming soon! Ashley Silver |
| FROM IMD Admissions Blog: Life before Microsoft |
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Last week ended on a fun note at the “Life before Microsoft” event. We were split into groups by nationality, and each one was tasked with presenting a little bit about the history and culture of their country of origin. We were instructed to make them as insightful and fun as possible. On top of the presentations, everyone was invited to dress up in traditional costume from their culture. IMD provided the food and drinks, and needless to say, everyone had a blast. It was an evening filled with laughter, jokes about stereotypes, a little bit of country rivalry (the Russians were none too pleased when the Americans highlighted their victory in the cold war!) It was great to see everyone showing their fun side. We are slowly becoming more comfortable around each other and it is clear that the camaraderie in the class is really beginning to build. What a fantastic way to end a busy and exciting first week. Now our second week is under way, and the case study readings are piling up. In the meantime here are a few pictures from the Life before Microsoft event, couresy of Massimo Sabella's excellent photography skills. Thanks Massimo! The Japan Team Bernardo, one of the Brazilians The Scandinavians Moses, the Kenyan -Marcelo |
| FROM IMD Admissions Blog: Photo Blog: Life before the Program |
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| FROM IMD Admissions Blog: New team, new projects |
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I have just thought about how much time was spent since the MBA fair. And although it is less than two weeks, for me it seems that it was much more time. We had really active days, and this week started similarly. First of all we had an Operations/Supply chain class with Ralf Seifert where we could see a story of a retailer company from the internet age, and then we have learnt about Wal-Mart dilemmas in 1985 at the Economics class. The same industry, but two totally different story. It was specifically exciting to see the two stories on the same day. However, maybe the most interesting part was the allocation of the study groups, the team we will spend most of our next ten weeks with. And we also received our dedicated start-up projects we will work in the coming weeks (months). I came to IMD to widen my horizon and to get to know other industries as well, not only oil&gas, where I have spent more than nine years. I can say that this will be absolutely the case. We have to do an industry analysis on recycling industry and work with a company who produces customized ski sets. I am really happy that I can taste these stories. Our day ended up with our first leadership class, which was very interesting, especially because we received at the end our own personality analysis. My wife is just reading it, and laughing on how perfect some of the findings are… Next time we will be over several steps again, so keep reading. András |
| FROM IMD Admissions Blog: Photo Blog: Week 1, Life before Microsoft |
![]() - First day in class - ![]() - Preparing for 'Life before Microsoft' presentations & dinner - ![]() - The dinner, and after-dinner! - |
| FROM IMD Admissions Blog: Real World, Real Entrepreneurship....is starting up! |
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This week the IMD start-up opportunities and groups were announced. For the next few months, I will have the pleasure of working in a team with two Brazilians, another American, an Italian and a German. Two of my teammates were actually in my interview group when I was going through the application process for IMD and I am really looking forward to working with them more! I am no stranger to working with start-ups. In fact, the majority of my career thus far has been working for a start-up and helping small businesses. The catch is, that I was doing this in the international development sector and helping small businesses in rural Nicaragua, Honduras, the Dominican Republic and Uganda, in industries as diverse as FMCG, microfinance, tourism and health. Now, we are working with a start-up in the farming, agriculture, and biotechnology realm, and let me just say that the stakes seem much higher! Without giving too much away, the IMD Start-up Program is renowned for propelling hi-tech start-ups to huge success. Year after year, start-ups that were selected for and went through the IMD Start-up Program are found listed as Switzerland’s top innovative and successful start-ups. IMD harnesses the hi-tech, medical sciences and Internet entrepreneurship hub that Switzerland is known for, and combines it with the business acumen and energy of its MBAs. Guided by IMD professors, we work hand in hand with the entrepreneurs to refine their business strategies. I am looking forward to learning more about entrepreneurship by living it at IMD. Now I am off to read some cases, articles and textbook chapters for my Operations, Economics, Industry and Competitive Analysis, and Leadership classes. I think it is safe to say that the program is picking up speed! Until next time, Ashley |
| FROM IMD Admissions Blog: A typical day at IMD |
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One of the things I was most curious about before coming to IMD was what my day-to-day life would look like. So I thought it would be cool to walk through what my typical day is like at different points during the program. Here’s my first attempt, based on today! 7:00am – Alarm clock rings. I groggily take a shower, get dressed, put a couple slices of bread in the toaster, gather all my stuff and give my wife and son a goodbye kiss (if they are awake!) before I head out the door. 7:45am – Walk down to IMD, which thankfully only takes me about 5 minutes (and it’s downhill! Easier to get there, harder to leave…) 8:00am – Morning class begins. This morning, we had Operations class with Ralf Seifert, going over a case study where we analyze the power of information flows, and how companies can leverage data to create value. So far all the classes have been very interesting and interactive, each student adding his or her perspective or observations from the case study. 9:30am –15 minute coffee break 10:00am – Prof Seifert sent us down to the dungeons for half an hour of group work, discussing how each of our previous organizations collected and used data, and based on the earlier discussion, whether they could do it better. In the later discussion, lots of interesting examples come up from classmates whose jobs dealt with similar scenarios. 12:00pm – Lunch at the IMD restaurant. I filled my plate with a few cheeses from the cheese tray (one of my favorite features of the restaurant), a bit of salad to stay healthy, a delicious “calamari steak,” French fries and even a delicious rabbit dish from the carvery. Good stuff. 12:45pm – Walk back home to spend a few precious minutes with my family. 1:30pm – Afternoon session begins. Today’s afternoon class was a Leadership session, where we learned about team dynamics. We participated in a fascinating exercise that asked each group to come to a unanimous decision on a difficult subject, and later walked through some of the common behaviors we see when a group interacts. 5:30pm – Meeting with my study group to go over some of the background information about the venture we will be working with during our start-up project, ahead of our first meeting with the entrepreneurs tomorrow. 6:30pm – Head home, make a quick pit stop at the grocery store, get the baby to sleep, have some dinner with my wife. 8:00pm – Prepare the case study for tomorrow’s Entrepreneurship class, do some individual research on the for the Industry Analysis group project. 12:00am – Bed time! |
| FROM IMD Admissions Blog: Launch of the start-up projects |
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Today we finally met the representatives of our start-up companies. The whole start-up experience was a key element for me to choose IMD, so I waited it very much. Our company is Alpstory (https://www.dahushaper.com/), which makes customized skies in Switzerland founded by three enthusiast skiers. They produce handmade ski sets in a nearby village, and we will visit their workshop tomorrow to understand more, how the technology works, which was developed by themselves. I’m sure that the whole group is very much motivated to help them to make a robust profitable business from this story. Our team is full of ski-lovers, but actually none of us came from the ski or sports equipment industry. We have experts of the FMCG, steel, IT consulting or diary industries, so it will be a lot of fun to understand better, where we can create value in the handmade ski equipment business. This will be a really special experience, as although we hear very useful theories and practical tips during the lessons, these start-up projects are really special, so we have to really find our own way to contribute to the success of these projects. Tomorrow we will be more familiar with the technology and we can also start our brainstorming sessions. Let’s the story start... András |
| FROM IMD Admissions Blog: 2 Weeks In |
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Click on the link below to watch the third video blog. https://www.youtube.com/watch?v=LumoUvcR ... e=youtu.be Ashley Silver |
| FROM IMD Admissions Blog: Start-up frenzy |
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Last week we finally met the entrepreneurs behind our start-up projects, and suddenly the whole thing came to life. Seeing the passion and enthusiasm of the entrepreneurs has lit a fire under all of us, and we are all eager to help them succeed. It’s inspiring to interact with people who have an idea they really believe in, and are willing to make incredible personal and financial sacrifices to chase their dream. IMD has provided a great deal of support for the MBAs for the projects – not only was each group assigned a faculty coach, who will ensure the project is on track and running as smoothly as possible, we also have access to a start-up “guru” who is available to answer our questions and give us general guidance on maximizing our impact and effectiveness. Between my teammates, the entrepreneurs, the coach and the "guru," I am hoping to absorb as much knowledge as I can during this project. At lunch and on breaks all the MBAs have all been sharing stories and asking each other's opinions on the issues our start-ups face. You can tell the start-up project has everyone excited, and I personally believe it is one of the most exciting things about the IMD experience. The only downside is that most of the work on the start-ups will take place on top of all the other projects, classes and course preparation… so there will be a lot of work done on evenings and weekends. But that’s what we already knew the IMD experience would be like! |
| FROM IMD Admissions Blog: Pressure increasing |
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We are just ahead of an intensive period, as we won’t have a real weekend. Or looking from another perspective we will have an early one on Wednesday and (partially) Thursday, as we will have the outdoor experience and leadership program starting on Thursday evening until Sunday followed by a full week of classes, cases and assignments. We have to plan our „early weekend” quite well, as we have to move forward with our industry analyses and with our start-up project as well. Fortunately our group is highly motivated with the start-up project, which is very important, as everybody says we mustn’t wait for the next week becoming easier, as it will become only more and more overloaded. Today evening we had a really fruitful brainstorming session with Ernst and Marc-Etienne on our start-up. I enjoyed it very much, as I felt, that all of us threw in openly the ideas, and we have enjoyed the process of creating some (hopefully) great ideas for our start-up story. Fortunately I had also time for some relaxation during the weekend. On Saturday we used the amazing weather to have a run at the lake and enjoy the beautiful view around with Joan, Li Ping and Emeka. On Sunday the regular weekend-football match attracted a record interest of 19 people, and the enthusiasm of the team remained very high even until the end of the two hours long match (fortunately without serious injuries). At the evening we celebrated Australia-day with a dinner hosted by Simon and Olivia. It was a really great event not only due to the delicious meal served and the good Australian wine opened, but because we had a very good conversation on the different countries, cultures and also on our plans for the future. I will write my next post just after the outdoor experience, so keep reading... Andras |
| FROM IMD Admissions Blog: Leading+Loving+Daring=Enlightenment |
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I am home and happy to be in bed at 9:30pm after the emotionally draining 3-day intensive leadership exercise. I recall preparing for my IMD application this time last year and reading the blogs about the leadership experientials. I have to be honest that I didn't understand what all of the fuss was about and was thinking to myself that it seemed a bit like "fluff". Now I understand, or, in fact, I am just now beginning to understand, and am committed to understand, more and more each day. For me and my leadership style, this means I need pay more attention to listening and processing before speaking... among other things. IMD keeps the leadership experiential as one of its secret formulas. I had heard rumors that students found the whole activity very emotional but I had no idea what it was about. I didn't think that I would be strongly affected by it and I didn't even realize the impact it had on me until waking up this final day and feeling, well, everything! I feel like my team broke its foundation and built a better one. Tomorrow we return to project work and research. We will also work on accounting homework together. You would think, after what we went through, that we would be sick of eachother by now! In fact, I feel more excited than ever to be back with them as we forge ahead as better individual leaders, and as a team that is stronger than the sum of its parts. I leave you the below photo of myself and a fellow classmate Darshana, catching up between classes. Photo credit to my other fellow classmate Massimo Sabella. Ashley
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| FROM IMD Admissions Blog: A journey down the leadership stream |
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Today is the day I am turning in my Personal and Professional Identity Narrative (PPIN). This is the 15 to 20 page auto-biographical document IMD has asked each one of us to write coming into the program, as a pre-cursor for our leadership stream. I’ve spent many hours thinking about my past experiences, the people and events that have influenced my life, and how I’ve come to be who I am today, and have done my best to put these thoughts on paper. It’s been a fascinating, frustrating and humbling exercise. By remembering some of the key events in my life, I’ve been able to come to conclusions about who I am today, and how I came to be this way. It’s frustrating to try and remember things that have been stored in my unconscious for a long time. And it’s tough to think about times when I could have done things differently, and lessons I’ve had to learn along the way. I will turn the document in to my coach tonight, just before I embark on the first “experiential” exercise from the Leadership stream, which will keep me busy for the next three days. What the exercise is all about has been kept a serious secret – all I know is that tomorrow I am supposed to wear warm clothes and lots of layers, since at one point we will be taken to an outdoor location for part of the exercise. Half of the class has already gone through this exercise - as Ashley described on her entry yesterday - but they’ve been told to keep the activity strictly confidential as well. I'm sure they've been asked a few questions from those of us who haven't gone yet! At the end of the three days, I will meet my coach for the first time for a one-on-one. She will have read my PPIN and will have observed me closely during the “experiential” exercise. At that point, I imagine I will receive lots of feedback and will begin a year-long journey of self-discovery. I am a little nervous, maybe because of the very personal nature of the exercise, but I am excited to see what I will learn! |
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