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In a marketing study, consumers were given two unlabeled cartons of la

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In a marketing study, consumers were given two unlabeled cartons of la [#permalink] New post   04 Apr 2019, 00:45
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In a marketing study, consumers were given two unlabeled cartons of laundry detergent. One carton was bright green and yellow; the other was drab brown and gray. After using the detergent in the two cartons for one month, 83 percent of the consumers in the study reported that the detergent in the bright green and yellow carton cleaned better. This study shows that packaging has a significant impact on consumers’ judgment of the effectiveness of a laundry detergent.

Which of the following, if true, would most strengthen the conclusion drawn in the marketing study?


(A) The detergent in the bright carton contained bleach crystals; the detergent in the drab carton did not.

(B) The detergents in the two cartons were the same.

(C) The detergents in the two cartons were different, but they had both been laboratory tested.

(D) The detergent in the drab carton was a popular name brand; the detergent in the bright carton was generic.

(E) The detergent in the drab carton was generic; the detergent in the bright carton was a popular name brand.
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Re: In a marketing study, consumers were given two unlabeled cartons of la [#permalink] New post   04 Apr 2019, 00:55
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I think the answer is B:

The conclusion of this argument is that the packaging had an impact on the consumer's perception of a product. But if the products were different, then this argument would fall through since the packaging may have had nothing to do with the perception of the product's utility. But if the product was the same, the conclusion will hold true since there is no other 'real' difference between the products apart from the packaging.
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In a marketing study, consumers were given two unlabeled cartons of la [#permalink] New post   04 Apr 2019, 03:26
Hi,
Background story: In a marketing study, consumers were given two unlabeled cartons of laundry detergent. One carton was bright green and yellow; the other was drab brown and gray.
After using the detergent in the two cartons for one month, 83 percent of the consumers in the study reported that the detergent in the bright green and yellow carton cleaned better.
Reaction: This study shows that packaging has a significant impact on consumers' judgment of the effectiveness of a laundry detergent.
Author went from description of detergent to peoples' mindset!!
Something is missing!! Anyway he is the author, and just like any MNC Boss, he/she is always right!! :D
Now, its on us to support him. Great!!
If I have to get away with a response, I would say (B) The detergents in the two cartons were the same. *and roll my eyes*
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Re: In a marketing study, consumers were given two unlabeled cartons of la [#permalink] New post   08 Apr 2022, 06:33
I had a quick doubt of why can't it be D?

As to emphasize that packaging has an huge impact we can conclude that even though better packaged detergent contained generic detergent still it overpowered the one in drab packaging but better branded
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Re: In a marketing study, consumers were given two unlabeled cartons of la [#permalink] New post   08 Apr 2022, 06:58
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helipatel91198 wrote:
I had a quick doubt of why can't it be D?

As to emphasize that packaging has an huge impact we can conclude that even though better packaged detergent contained generic detergent still it overpowered the one in drab packaging but better branded


It's important here that the question asks which answer "would most strengthen the conclusion". If the two detergents are exactly the same, but consumers think the brightly packaged detergent is better, the only conclusion I think you can reach is that the packaging influences consumers. So B is a great answer here. But if the detergents are different in any way, maybe that difference is the reason consumers prefer one detergent. If we think D or E strengthen the conclusion here, we need to make an assumption: we need to assume that name-brand detergent is better than generic detergent, or vice versa. But we have no information about which type of detergent is better, so we don't know what effect D and E have on the argument.

If one answer choice said "the detergent in the drab packaging has been shown in tests to clean better than the detergent in the bright packaging", then we'd have another good answer choice, but fortunately we don't have an answer like that, and B is the best option.
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Re: In a marketing study, consumers were given two unlabeled cartons of la [#permalink] New post   23 Apr 2023, 21:16
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Re: In a marketing study, consumers were given two unlabeled cartons of la [#permalink]
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