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GMAT695
Joined: 12 Jul 2023
Last visit: 15 Aug 2025
Posts: 546
Given Kudos: 243
Location: India
Concentration: Entrepreneurship, Finance
Schools: Stern '27 Fuqua '27 Columbia '27
GMAT Focus 1: 535 Q77 V78 DI74 
GMAT Focus 2: 575 Q83 V74 DI78
GMAT Focus 3: 635 Q87 V81 DI76
GMAT 1: 420 Q31 V17
GPA: 7.37
WE:Business Development (Finance)
Dropdown 1: three
Dropdown 2: attitude and impression
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
45%
(medium)
Question Stats:
75% (02:17) correct
25%
(02:28)
wrong
based on 980
sessions
History
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Not Attempted Yet
In a well-designed marketing experiment, groups of volunteers were presented with up to Six different positive claims about a single product—with a different number of claims for each group. On a 7-point scale, they then reported their impressions of the product, attitude toward the product, and degree of skepticism toward the claims, with 7 representing the most positive impression or attitude and the greatest degree of skepticism. The results of the experiment are shown on the chart.
Based on the information provided, select from each drop-down menu the option that creates the most accurate statement.
The information provided most strongly suggests that if the company marketing the product wants the best overall response to the product, in terms of consumer attitude, impression, and skepticism, the company should present potential consumers with just of the positive claims about the product.
The chart shows the strongest positive correlation between on the part of the experiment's volunteers.
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Official Answer
Dropdown 1: three
Dropdown 2: attitude and impression
06 Oct 2025, 00:51
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GMAT695
jainsaloni
Drop-down 1:
The experiment tested six groups of volunteers, each exposed to a different number of positive claims about the same product:
- Group 1 saw one positive claim,
- Group 2 saw two claims,
- Group 3 saw three claims,
- Group 4 saw four claims,
- Group 5 saw five claims,
- Group 6 saw six claims.
After viewing the claims, each group rated the product on three things: impression, attitude, and skepticism.
The first drop-down asks which number of claims gave the best overall response. In other words, which group showed the most positive attitude and impression toward the product while keeping skepticism low.
From the chart, attitude and impression rise from one to three claims, then drop when more claims are added. Skepticism stays low up to three claims but increases after that.
Therefore, the best overall response occurs when three claims are presented.
Drop-down 2:
The second drop-down asks which two factors in the chart move most closely together as the number of claims increases. In other words, when one goes up or down, the other does too, showing a strong positive relationship between them.
From the chart:
- Attitude and impression both rise from one to three claims, drop after four, and then level off together.
- Skepticism increases steadily and does not follow the same pattern as the other two.
Because attitude and impression change in the same direction throughout, they show the strongest positive correlation.
General Discussion
28 Jun 2024, 07:45
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SATYAM7777
First drop-down: The best response would mean higher grading in positive aspects, that is attitude and impression and low grading in skepticism.
Claim 3 has the highest grading in the positive aspects while maintaining a very low grading in skepticism. So 3 is the answer.
Second drop-down: Both attitude and impression move almost on an identical manner. Thus the combination of the two is the answer.
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