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Introduced in 1978, video laserdiscs were technologically more advance

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Introduced in 1978, video laserdiscs were technologically more advance  [#permalink]

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New post Updated on: 06 Oct 2019, 23:18
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Introduced in 1978, video laserdiscs were technologically more advanced than video cassettes—they offered better picture quality without degradation over time—yet video cassettes and recorders were far more successful commercially, at least in part because relatively few movies were ever released on laserdisc. As this example illustrates, superior technology is no guarantee of success in the home audio and video market.

In home audio, vinyl records were the dominant format until the 1970s, when audio cassette tapes were introduced. Cassette tapes offered no better sound quality than vinyl records (in fact, some believed they offered lower quality), yet this format became widely successful for reasons having little to do with technical advancements in sound quality. Cassettes were more portable than records, and the ability to record from
records onto cassettes made the two formats complementary. In addition to buying prerecorded records and tapes, consumers could now make copies of vinyl records and listen to them outside the home. Thus, cassette tape sales grew even as vinyl remained a popular format.

The rise of audio compact discs (CDs) was quite different. Introduced in 1983, CDs clearly offered higher sound quality than records or cassettes, yet they were not an immediate success. However, CDs were persistently and aggressively marketed by the industry, and by the 1990s they had become the most popular audio format. The dominant position of CDs was further cemented later in the 1990s by the advent of new technology that allowed consumers to create their own CDs at home—thus combining one of the best features of audio cassettes with the higher sound quality of CDs.

In home video, after the failure of laserdiscs, video cassettes remained the dominant format until the advent of digital video discs (DVDs). Introduced in 1997, DVDs quickly gained widespread popularity. These discs were based on a technology similar to that of laserdiscs and offered several clear advantages over video cassettes, including better picture quality and better search features. Yet perhaps the real key to their rapid rise was the fact that manufacturers quickly made many titles available on DVD. This combination of better technology and smart marketing helped the DVD avoid the fate of the laserdisc.

1. The passage is primarily concerned with which of the following?

(A) Contrasting the success of DVDs with the failure of laserdiscs
(B) Describing the crucial role played by technology in the home audio and video market
(C) Questioning the wisdom of introducing new audio or video formats
(D) Illustrating that there is more than one path to success in the home audio and video market
(E) Proving that good marketing is the only way to guarantee success in the home audio and video market


2. The author of this passage would most likely agree that

(A) better technology alone will never cause the success of a new audio or video format.
(B) a combination of better technology and good marketing is the best way to ensure success when introducing a new format.
(C) there is no perfectly reliable way to predict the success or failure of new audio and video formats.
(D) companies in the home audio or video industry should invest less in product research and development than in marketing.
(E) consumer behavior is inherently irrational.


3. According to the passage, which strategy is LEAST likely to produce a successful media format?

(A) Aggressively marketing a brand new format
(B) Cautiously testing the market by releasing titles sparingly
(C) Relying on word-of-mouth advertising
(D) Creating a new format based on earlier technology
(E) Introducing a product that works with existing products



Difficulty Level: 700 (414)

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Originally posted by SajjadAhmad on 17 Dec 2018, 11:59.
Last edited by SajjadAhmad on 06 Oct 2019, 23:18, edited 1 time in total.
Updated - Complete topic (821).
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Re: Introduced in 1978, video laserdiscs were technologically more advance  [#permalink]

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New post 18 Dec 2018, 00:34
1
1. The passage is primarily concerned with which of the following?

(A) Contrasting the success of DVDs with the failure of laserdiscs
Incorrect, partial scope.
(B) Describing the crucial role played by technology in the home audio and video market
Incorrect, no such role has been described in the passage.
(C) Questioning the wisdom of introducing new audio or video formats
Incorrect, the author doesn't question the introduction of new formats.
(D) Illustrating that there is more than one path to success in the home audio and video market
Correct, it is the gist of the passage that technology alone can't guarantee success in the home audio and video market. Reference lines (1st para): 'As this example illustrates, superior technology is no guarantee of success in the home audio and video market.'
(E) Proving that good marketing is the only way to guarantee success in the home audio and video market
Incorrect, the passage doesn't support this idea, 'the only way'...

2. The author of this passage would most likely agree that

(A) better technology alone will never cause the success of a new audio or video format.
Incorrect, 'never' is too strong, the passage doesn't support this option. It only mentions that there is no guarantee of success.
(B) a combination of better technology and good marketing is the best way to ensure success when introducing a new format.
Incorrect, again 'best way' is too strong a choice, not supported by the passage.
(C) there is no perfectly reliable way to predict the success or failure of new audio and video formats.
Correct, by POE and by the gist of the passage that technology alone can't guarantee success.
(D) companies in the home audio or video industry should invest less in product research and development than in marketing.
Incorrect, no mention of investment in the passage.
(E) consumer behavior is inherently irrational.
Incorrect, too generic, consumer behavior is not discussed in the passage in general.

3. According to the passage, which strategy is LEAST likely to produce a successful media format?

(A) Aggressively marketing a brand new format
Incorrect, Example in the passage: CDs
(B) Cautiously testing the market by releasing titles sparingly
Correct, Example: laserdiscs, reference lines: '...at least in part because relatively few movies were ever released on laserdisc.'
(C) Relying on word-of-mouth advertising
Incorrect, advertising, a kind of marketing, is supported by the passage as a way to success. Moreover, choice B is better.
(D) Creating a new format based on earlier technology
Incorrect, Example: DVDs
(E) Introducing a product that works with existing products
Incorrect, Example: Cassettes
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Re: Introduced in 1978, video laserdiscs were technologically more advance  [#permalink]

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New post 17 Dec 2018, 22:44
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Re: Introduced in 1978, video laserdiscs were technologically more advance  [#permalink]

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New post 18 Dec 2018, 12:07
1
1. The passage is primarily concerned with which of the following?

(A) Contrasting the success of DVDs with the failure of laserdiscs - Out of scope. Not just the DVDs...
(B) Describing the crucial role played by technology in the home audio and video market - Inconsistent
(C) Questioning the wisdom of introducing new audio or video formats - out of scope
(D) Illustrating that there is more than one path to success in the home audio and video market - given in the last line of last para.
(E) Proving that good marketing is the only way to guarantee success in the home audio and video market - Extreme. And the tone was not advocating type.

2. The author of this passage would most likely agree that

(A) better technology alone will never cause the success of a new audio or video format. - Extreme
(B) a combination of better technology and good marketing is the best way to ensure success when introducing a new format. - Extreme
(C) there is no perfectly reliable way to predict the success or failure of new audio and video formats. - As discussed in the passage, alone tech or marketing cannot give success.
(D) companies in the home audio or video industry should invest less in product research and development than in marketing. - out of scope
(E) consumer behavior is inherently irrational. - out of scope.

3. According to the passage, which strategy is LEAST likely to produce a successful media format?

(A) Aggressively marketing a brand new format - given in 3 rd para
(B) Cautiously testing the market by releasing titles sparingly - not stated in the passage
(C) Relying on word-of-mouth advertising - type of marketing. Consistent with last para
(D) Creating a new format based on earlier technology - given in last para
(E) Introducing a product that works with existing products - given 2nd para
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Re: Introduced in 1978, video laserdiscs were technologically more advance   [#permalink] 18 Dec 2018, 12:07
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