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| FROM Kellogg MBA Blog: My Favorite Kellogg Class: Customer Analytics |
 After spending 10 weeks with Professor Zettelmeyer, I can definitely say Consumer Analytics was my favorite class of the quarter. The course focuses on the quantitative analysis of customer data to improve your marketing efforts, so we spent class time focusing on utilizing the mounds of data that companies have to better acquire, nurture, and retain customers. Along with lectures, the cases that we did in class were actual problems facing businesses today, so I am walking out with a stronger knowledge of how real companies use demographic information and previous actions to better serve customers (along with how Comcast knows exactly what offer to give me in order to not cancel my cable service!). - Mitch Colgan Mitch Colgan is a 2nd year student blogger who is majoring in international business, marketing and marketing management. Filed under: Uncategorized Tagged: academics, classes, Kellogg Student Experience, Mitch Colgan, My Favorite Kellogg Class  
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| FROM Kellogg MBA Blog: Students meet with Rwanda President Paul Kagame |
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Students on one of Kellogg’s Global Initiatives in Management (GIM) trips met and talked with Rwanda President Paul Kagame yesterday. Kagame told the students: “Some believe there is one part of the world that specializes in democracy and another that knows nothing about it. Democracy cannot just be fancy words. It must be based on giving people the capacity to fully participate in creating an environment that ensures human dignity. It is about respecting who people want to be and not what others feel for or about them.”               See more photos here: https://www.flickr.com/photos/paulkagame/sets/72157642638815164/ About Global Initiatives in Management (GIM): A cornerstone of Kellogg’s international curriculum is the GIM program. GIM began in 1990 when a group of 27 students organized a course and a two-week trip to what was then the Soviet Union. Since then, the program has expanded greatly, covering five continents and hundreds of international destinations. Today, 250 students participate annually in the program, which offers courses to Kellogg’s full-time and part-time programs. Filed under: Academics, Student Life, Uncategorized Tagged: academics, experiential learning, GIM, Kellogg Student Experience  
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21 Mar 2014, 13:24
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Hi Generic [Bot],
Here are updates for you:
ANNOUNCEMENTS
 Wednesday, Apr 24, 2024 11:30am NY / 3:30pm London / 9pm Mumbai Watch earlier episodes of DI series below EP1: 6 Hardest Two-Part Analysis Questions EP2: 5 Hardest Graphical Interpretation Questions
Tuck at Dartmouth
AGSM at UNIVERSITY OF CALIFORNIA RIVERSIDE
 GMAT Club REWARDS
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