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nightblade354
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Joined: 31 Jul 2017
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Status:He came. He saw. He conquered. -- Going to Business School -- Corruptus in Extremis
Location: United States (MA)
Concentration: Finance, Economics
Schools: Darden '25 (M)
Expert reply
05 Jun 2019, 04:40
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A
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
95%
(hard)
Question Stats:
40% (02:28) correct
60%
(02:37)
wrong
based on 525
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To suit the needs of corporate clients, advertising agencies have successfully modified a strategy originally developed for political campaigns. This strategy aims to provide clients with free publicity and air time by designing an advertising campaign that is controversial, thus drawing prime-time media coverage and evoking public comment by officials.
The Statements above, if true, most seriously undermine which one of the following assertions?
(A) The usefulness of an advertising campaign is based solely on the degree to which the campaigns advertisements persuade their audiences
(B) Only a small percentage of eligible voters admit to being influenced by advertising campaigns in deciding how to vote
(C) Campaign managers have transformed political campaigns by making increasing use of strategies borrowed from corporate advertising campaigns
(D) Corporations are typically more concerned with maintaining public recognition of the corporate name than with enhancing goodwill toward the corporation
(E) Advertising agencies that specialize in campaigns for corporate clients are not usually chosen for political campaigns., advertising agencies have successfully modified a strategy originally developed for political campaigns
The Statements above, if true, most seriously undermine which one of the following assertions?
(A) The usefulness of an advertising campaign is based solely on the degree to which the campaigns advertisements persuade their audiences
(B) Only a small percentage of eligible voters admit to being influenced by advertising campaigns in deciding how to vote
(C) Campaign managers have transformed political campaigns by making increasing use of strategies borrowed from corporate advertising campaigns
(D) Corporations are typically more concerned with maintaining public recognition of the corporate name than with enhancing goodwill toward the corporation
(E) Advertising agencies that specialize in campaigns for corporate clients are not usually chosen for political campaigns., advertising agencies have successfully modified a strategy originally developed for political campaigns
05 Jun 2019, 05:58
Kudos
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To suit the needs of corporate clients, advertising agencies have successfully modified a strategy originally developed for political campaigns. This strategy aims to provide clients with free publicity and air time by designing an advertising campaign that is controversial, thus drawing prime-time media coverage and evoking public comment by officials.
The Statements above, if true, most seriously undermine which one of the following assertions?
Assumption: If a controversy is created and the advertisement is in news then there are chances of getting recognition in the public - in turn indirectly making the public view the advertisement and persuading them.
(A) The usefulness of an advertising campaign is based solely on the degree to which the campaigns advertisements persuade their audiences. --if advert can only be judged by it is's usefulness then creating a controversy and beings no results.
(B) Only a small percentage of eligible voters admit to being influenced by advertising campaigns in deciding how to vote out of scope not about political advert
(C) Campaign managers have transformed political campaigns by making increasing use of strategies borrowed from corporate advertising campaigns in-spite who and they made it, still can have impact as mentioned that it is successfully modified to be apt for corporate client
(D) Corporations are typically more concerned with maintaining public recognition of the corporate name than with enhancing goodwill toward the corporation strengthen's - Controversy can bring attention and in turn recognition - thus it succeeds
(E) Advertising agencies that specialize in campaigns for corporate clients are not usually chosen for political campaigns., advertising agencies have successfully modified a strategy originally developed for political campaigns has no affect on the conclusion - whether it will be a successful advert
The Statements above, if true, most seriously undermine which one of the following assertions?
Assumption: If a controversy is created and the advertisement is in news then there are chances of getting recognition in the public - in turn indirectly making the public view the advertisement and persuading them.
(A) The usefulness of an advertising campaign is based solely on the degree to which the campaigns advertisements persuade their audiences. --if advert can only be judged by it is's usefulness then creating a controversy and beings no results.
(B) Only a small percentage of eligible voters admit to being influenced by advertising campaigns in deciding how to vote out of scope not about political advert
(C) Campaign managers have transformed political campaigns by making increasing use of strategies borrowed from corporate advertising campaigns in-spite who and they made it, still can have impact as mentioned that it is successfully modified to be apt for corporate client
(D) Corporations are typically more concerned with maintaining public recognition of the corporate name than with enhancing goodwill toward the corporation strengthen's - Controversy can bring attention and in turn recognition - thus it succeeds
(E) Advertising agencies that specialize in campaigns for corporate clients are not usually chosen for political campaigns., advertising agencies have successfully modified a strategy originally developed for political campaigns has no affect on the conclusion - whether it will be a successful advert
19 Jun 2019, 10:07
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nightblade354
Here we need to identify an answer option which is damaged by the truth of the question stem
prethinking:
1. find a difference between political campaign and corporate ads
2. find a flaw in the strategy used for political campaign
A: prethinking point 1. Since the audience ONLY bases its decision on persuasion, this strategy - of controversial advertisements- did not work at all. Hence this option is damaged by the question stem and is the answer. the public opinion and the principle behind the strategy are in contrast
B: This looks like a convincing second option. however, the "small percentage" in the option made me reject the choice. the option states that the strategy worked, but for a small percentage. But it still worked
C:Out of scope. we are not bothered if ever the political campaigns were transformed by strategies from corporate advertisements. Even if they were, the question stem does not weaken or harm this conclusion.
D: this is infact strengthened by the given statements. because corporations are not concerned with enhancing goodwill, strategy - of controversial advertisements- is likely to work
E: Out of scope. here we are concerned with agencies modifying the strategy used in political campaigns
