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Madison MBA and Related Blogs 09 Nov 2022, 10:00
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FROM Madison(Wisconsin) Admissions Blog: WSB’s Joan Schmit and Creative Destruction Lab Featured on Badger Talks Live
Joan Schmit, professor of risk and insurance and the American Family Insurance Distinguished Chair in Risk Management and Insurance at the Wisconsin School of Business, was a featured guest on a recent Badger Talks Live episode about the Creative Destruction Lab.


WSB’s Joan Schmit

The Creative Destruction Lab (CDL) is a global nonprofit that supports early-stage, science-based ventures across 20 different streams, delivering a unique objectives-based program for massively scalable, seed-stage, science- and technology-based companies. CDL operates in 12 locations, including CDL-Wisconsin at the University of Wisconsin–Madison in partnership with American Family Insurance.

CDL-Wisconsin hosts two streams: a risk stream, now in its third year, which works with companies focusing on risk-tech and insure-tech; and a health and wellness stream started last year, which prioritizes the areas of wellness, medical technology, digital health, and healthcare platforms.

Schmit serves as co-site lead for CDL-Wisconsin along with Suman Banerjee, the David J. DeWitt Professor of computer science at UW–Madison. She was joined on Badger Talks Live by Tom Erickson, founding director of UW–Madison’s School of Computer, Data, & Information Sciences, who is academic lead for CDL-Wisconsin.

“That is something unique about this site, that we are a joint venture between business and computer science,” Schmit said. “All of the other sites are 100% within the business school. As a business person, I am so grateful that we are jointly working with computer science because that’s how universities should be operating—that the ideas don’t just come in one location or another.”

The CDL-Wisconsin program also embodies the Wisconsin Idea of taking learning beyond the boundaries of the classroom.

Upon returning to campus after a successful career spent in business, “one of the really big things I wanted to do was make an impact in areas where I felt the state would benefit,” says Erickson, a self-described third-generation Badger and fifth-generation Wisconsinite. “When CDL came about, I thought, here’s a great way for us to impact the economic development in the state and really influence those young entrepreneurs.”

Schmit said the highly competitive program typically receives 80 to 150 venture applications each year, with the final participants selected from a pool of approximately 50 interviewees.

To learn more about the work of CDL-Wisconsin, watch the recap in full:



Badger Talks is a privately funded program, connected to the Office of State Relations and housed under UW Connects statewide outreach.

The post WSB’s Joan Schmit and Creative Destruction Lab Featured on Badger Talks Live appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: Business Casual: November 2022


The Briefing



A fireside chat with Chancellor Jennifer L. Mnookin
Vallabh “Samba” Sambamurthy, WSB’s Albert O. Nicholas Dean, welcomed the new chancellor of UW–Madison to Grainger Hall during a fireside chat last month. The two discussed topics such as leadership, experiential learning, and the importance of diversity, equity, and inclusion. Dean Samba and WSB faculty and staff also helped onboard Chancellor Mnookin as a true Wisconsinite with some iconic UW–Madison trivia! 



[b]New research on food delivery[/b]
Food delivery has become a much-loved convenience for many of us, but it doesn’t always work out so well for restaurants. Allen Li, WSB’s Michael and Mary Sue Shannon Professor and an associate professor of operations and information management, examines the partnership between restaurants and digital food delivery platforms like DoorDash and Uber Eats. His research focuses on two questions: Do restaurants truly benefit from these partnerships, and what can be done from a policy perspective to protect local restaurants?



[b][b]WSB’s Pamela Boneham named 2022 ‘Shero’ by Goldie Initiative[/b][/b]
Congrats to Business Badger Pamela Boneham (MBA ’81) on receiving the ‘Shero’ award, presented annually to a woman executive whose achievements inspire the next generation of female commercial real estate professionals. Boneham, who sits on WSB’s James A. Graaskamp Center for Real Estate advisory board, was recognized for her leadership roles in the institutional real estate industry and her commitment to mentorship.

The Ticker




Back to School

Do you know your fellow Business Badgers?

WSB’s alumni network is not only large in number, but its members span far and wide. Can you guess just how large and just how far? Take this short quiz to learn more about your alumni community. (Scroll to the bottom of the newsletter for the answers.)

  • How many living alumni does WSB have?

  • What two Midwestern metro areas (not in Wisconsin!) boast the largest number of WSB alumni?

  • In how many different countries do alumni reside?



Tip Sheet

Employee motivation: A fixed trait, or something managers can influence?

In WSB’s most recent EdgeUp webinar, The Leader’s Role in Employee Motivation and Engagement, featured speaker Vicki Kampmeier with WSB’s Center for Professional and Executive Development highlights these tips for improving and maintaining employee motivation and engagement:

  • Ask employees for their feedback

  • Engage employees in setting individual and company goals

  • Let employees know you care

  • Be transparent

  • Learn what makes each employee tick

EdgeUp is a collection of tailored resources for WSB alumni seeking to advance their careers through various professional development opportunities such as webinars, research, and courses. 

Alumni Opportunities

December 6: Save the date for WSB in MKE, an in-person networking event for alumni in the greater Milwaukee area

Update Magazine: Watch for the next issue of Update magazine to be available in December

Past Events: Watch previous EdgeUp webinars, Badger Executive Talks, or The Business of… events

Job Search Resources: Online tools and videos to help plan a career move now or in the future

Quiz Answers:

  • WSB has 45,593 living alumni.

  • Chicago and the Twin Cities are the two Midwestern metro areas with the largest number of WSB alumni. Significant populations of Business Badgers also live in Madison, Milwaukee, New York, Washington, D.C., Los Angeles, and San Francisco.

  • WSB alumni reside in 86 different countries.

About Business Casual

Every other month, alumni and friends of the Wisconsin School of Business will receive insider updates with news about our alumni, faculty, students, and programs. If you want to share Business Casual with friends, they can sign up at go.wisc.edu/wsb-biz-cas.

Questions or comments? Email businesscasual@wsb.wisc.edu

The post Business Casual: November 2022 appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: Among Teens, COVID-19 Vaccine Effective for the Immunized but Shows No Spillover Effect for the Unvaccinated
It’s been shown that the COVID-19 vaccine has significant direct effects: If you get vaccinated, your risk of infection is much lower. But new research by Dan Sacks, associate professor of risk and insurance at the Wisconsin School of Business, finds that although the COVID-19 vaccine is effective in preventing infection, among early-adopting adolescents it does not appear to prevent transmission to others.

In other words, your teen’s vaccination doesn’t make other teens safer. And, if your teen is unvaccinated, being around vaccinated peers does not do much to reduce their risk of infection.

“I think everyone’s presumption was that there are really important indirect effects from the COVID vaccine—that vaccines are important not just because they protect me, but also because they reduce transmission to everyone else,” says Sacks. “But our research shows that with early adoption of the vaccine in adolescents, there was great protection for the vaccinated, but there was no measurable benefit to others.”

Key findings from the paper show that:

  • The effects of the vaccine in the real world were very similar to the effects in clinical trials. For teens who got the vaccine earlier because they were eligible earlier, the research finds that the vaccine was 80% effective in preventing infection. 

  • Teens who go to school with 20% more vaccinated peers do not have different COVID-19 infection rates from those who are surrounded by drastically fewer vaccinated peers.

Study design and research summary

Using linked data from the Indiana vaccine registry, PCR COVID-19 test registry, and an extensive electronic medical records data system, Sacks and co-authors Seth Freedman, Kosali Simon, and Coady Wing, all from Indiana University, studied two cohorts of kids over two school years (2020-21 and 2021-22). 

The team studied the direct effects of the vaccine by following a fifth-grade control group through sixth grade and a treatment group in sixth grade through to seventh grade over a two-year period. While neither group was vaccine eligible in year one, the treatment group became vaccine eligible in year two. COVID-19 incidence in year one was the same for both groups, but the treatment group had lower COVID-19 incidence in year two. Quantitatively, they found that the direct effect of the vaccine reduces COVID-19 incidence by about 80%, similar to what was found in vaccine trials. 

To study the indirect effects of the vaccine, researchers focused on sixth graders in both years who were not vaccine eligible in either year. In Indiana, some sixth graders go to elementary schools (K-6) and others go to middle schools (typically grades 6-8). That means that in year two, the middle school sixth graders attended school with vaccine-eligible seventh and eighth graders. In contrast, the elementary school sixth graders had unvaccinated schoolmates. If there were to be big spillover effects from receiving the vaccine, researchers expected COVID-19 incidence to fall among the middle school sixth graders who go to school with vaccine-eligible peers. But the research found no effect like that at all. Thus, the spillover effects appear small, at least given the scale of vaccine takeup among adolescents in Indiana at that time which was only around 30% to 40%.

“One important limitation is that we’re looking at a group where the vaccination rate is low,” says Sacks. “And for a really infectious disease like COVID-19, you might need a much higher vaccination rate before the indirect effects matter.”

The implications of this research extend beyond schools and teen populations.

“Companies and other entities have a vested interested in the health of their staff for a myriad of reasons,” says Sacks. “Emphasis has been placed on the indirect benefits of a vaccine mandate protecting everyone, even the unvaccinated, but our research shows that that reason may be a bit weaker than we thought.”

Read the working paper, “Direct and Indirect Effects of Vaccines: Evidence from COVID-19 in Schools,” released by the National Bureau of Economic Research.

Dan Sacks is an associate professor of risk and insurance at the Wisconsin School of Business.

The post Among Teens, COVID-19 Vaccine Effective for the Immunized but Shows No Spillover Effect for the Unvaccinated appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: Joan Lamm-Tennant Shares Her Leadership Journey with Wisconsin MBA Students
The next time you encounter a roadblock on your professional journey, welcome it.

That was one of several key messages communicated by speaker Joan Lamm-Tennant. Lamm-Tennant is chair of the boards of directors at AllianceBernstein Holdings LP and Equitable Holdings, Inc., two companies that are signatories on the Principles for Responsible Investment. She is the founder and former CEO of Blue Marble Microinsurance and served as an adjunct professor of international business at the Wharton School at the University of Pennsylvania. Lamm-Tennant is also a startup advisor for American Family Insurance and the Creative Destruction Lab (CDL–Wisconsin), which offers a specialized risk stream for new ventures.  

Lamm-Tennant shared her insights in conversation with Christy Kaufman (BBA ’97, MS ’00), vice president of Risk Management at Zillow, for an audience of Wisconsin MBA students, faculty, and alumni as part of the school’s M. Keith Weikel MBA Leadership Speaker Series held at the Wisconsin School of Business.

One day, while working globally with Blue Marble on a project to insure small coffee farmers, Lamm-Tennant was momentarily stumped. The regulator she was speaking with insisted on a physical address and zip code to insure the farmer in question, but most growers in the region didn’t have one. She gave him the latitude and longitude of the farm instead—which he promptly rejected.

In a moment of clarity, she realized she could give him the address for the coffee cooperative: It already advocated for the farmers and had cash mechanisms in place to pay them and to take their product to market.

“That’s exactly what happens along the way: you find these hurdles,” Lamm-Tennant said, who ended up writing a group policy for the co-op. “It actually led me to solve a bigger problem, where I could now do group sales as opposed to individual sales, hitting scale faster.”

“Even if you’re on a straight path, know that you will hit walls and get told ‘no.’ That’s just life. I think it takes a lot of tenacity in any career and for any person,” she said. “It’s important to almost prepare yourself for that and actually want it to happen, because by hitting a wall, if you learn from it and go back with that knowledge and just keep going, you’ll eventually succeed.”

Moving between worlds

Lamm-Tennant’s impressive multifaceted career—professor, intrapreneur, economist, founder, industry leader, and board director—started in academia, where she was a tenured professor of finance and economics at Villanova University.

“I had the good fortune during those years of publishing and teaching alongside of highly regarded economists and they greatly influenced my leadership side,” she said. Given her training as a financial economist and mathematician, she was drawn to modeling and measuring risk as well as equity market risk and interest rate structure in the capital markets.


Lamm-Tennant shared her insights with Zillow’s Christy Kaufman (BBA ’97, MS ’00).

Lamm-Tennant was also influenced by the work of financial economics scholar Stephen Ross. “[Ross] really challenged modern portfolio theory with the idea that systematic risk really can’t be captured by one single variable; there really could be something other than data that you should use for measuring risk. Today, we’re looking at multi-factor risk modeling, realizing that degrading the economy and behaving without a social conscience is risk. It needs to be quantified and it needs to be priced in the system.”

She started a doctoral program and focused on arbitrage pricing theory for her dissertation in the mid-1980s, before shifting into the field of insurance. “As a young professor, I wanted to understand risk—not just pricing risk and understanding returns for the sake of risk-adjusted returns, but I also wanted to understand the other liabilities associated with it.” She concentrated on mortality and morbidity, later expanding to issues around climate and then general insurance and malpractice.

Feeling she needed to better understand industry from the perspective of her graduates, she joined General Reinsurance Company (now Gen Re), eventually leaving academia to become an intrapreneur who managed asset and liability risk portfolios for the company’s insurance firm clients.

Impact insurance helps farmers thrive

Lamm-Tennant later became chief economist for the global risk firm Marsh McLennan and was excited to be working to open emerging markets in India, China, and other countries. She saw the potential that insurance had to be a gamechanger in the lives of so many.

“I began to really understand that it wasn’t the mathematics of risk that gave me purpose,” she said. “It was that if we could price and transfer risk to those who can best afford it, individuals will thrive, societies will thrive, and economies will grow. I questioned where would I be today if it wasn’t for being able to secure a loan to buy a home? And I realized that in order to secure financing, I had to be insurable.”

“I began to really understand that it wasn’t the mathematics of risk that gave me purpose. It was that if we could price and transfer risk to those who can best afford it, individuals will thrive, societies will thrive, and economies will grow.”
–Joan Lamm-Tennant

The answer was microinsurance, or as Lamm-Tennant referred to it, “impact insurance.” She founded Blue Marble Microinsurance, a global startup that provided a limited amount of insurance protection to farmers against environmental factors such as excess rain and drought.

“We realized that the answer to poverty was not insurance,” she said. “It was a very complex combination of access to health, access to education, and access to a livelihood. Insurance was just a part of it that allowed individuals to transfer the risk so that they would have more confidence in their lives and livelihoods, and then make decisions that were in their best interest, like with their families and their children’s schools.”

Her experiences with Blue Marble taught her a key lesson: Partnerships can sometimes take you farther than you could ever go alone.

“We were successful because we had partnerships,” she said. “I was told so often that I was a dreamer. And I said, ‘Yes, I am a dreamer, but if you don’t dream, then nothing’s going to come true.’ So, I was a realistic dreamer, understanding that not everything that I dreamed up would come true. But what really surprised me is lots did, and it was because of the power of partnerships.”

‘A barrel of things’

Taking questions from the audience, Lamm-Tennant reflected on how the many chapters and challenges she faced shaped the trajectory of her career. Lamm-Tennant said she is a veteran of numerous graduation ceremonies, but of all of these she’d witnessed, childhood storyteller and television personality Mr. Rogers (Fred McFeely Rogers) was her favorite speaker. At the ceremony she attended, Rogers told the assembled graduates and their families the story of how, early on, he’d written a song and thought he was really going places.

“But with the first song he wrote, he was told to go write a barrel of songs, then come back,” she said. “So that’s kind of how I looked at my career. I had to do a barrel of things, and just keep going and not change paths. My mission was to be relevant somehow, someway, and eventually you reach that by going back and learning from the walls that you hit.”

The M. Keith Weikel Leadership Speaker Series at the Wisconsin School of Business enables Wisconsin MBA students to interact with and learn from accomplished business leaders and alumni. Executives from both the private and public sectors are invited to campus to address students.

The series was established in 2004 with a gift by John J. Oros (BBA ’71) and his wife, Anne Wackman. Today, the series continues as the M. Keith Weikel MBA Leadership Speaker Series thanks to a gift by M. Keith Weikel (PhD ‘66) and his wife, Barbara.

The post Joan Lamm-Tennant Shares Her Leadership Journey with Wisconsin MBA Students appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: Odds of Startup Survival Hinges on Founders’ Combination of Experiences
A startup’s survival may not be a matter of the fittest, but of landing on the best fit.

A study by Florence Honoré, assistant professor of management and human resources at the Wisconsin School of Business, found that startups with a combination of founders with two distinct types of experience had greater odds of survival in the longer term.

Joining Forces: How Can Founding Members’ Prior Experience Variety and Shared Experience Increase Startup Survival?  published in Academy of Management Journal.

Florence Honoré is a 2021 recipient of the Erwin A. Gaumnitz Distinguished Junior Faculty Research Award and an assistant professor in the Department of Management and Human Resources at the Wisconsin School of Business.

The post Odds of Startup Survival Hinges on Founders’ Combination of Experiences appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: Loners, not bad apples, are fueling the prescription drug crisis
More than 136 people die every day in the U.S. from a prescription drug overdose. This public health crisis has been fueled by the high-risk prescribing of several types of medications, one of which is benzodiazepines (e.g., Valium, Ativan, Xanax). Overdose deaths involving benzodiazepines have increased by more than 700% in recent decades, mainly when combined with opioids. To combat the prescription drug crisis, resources, energy, and policies have ramped up to quell deviant prescribers engaged in overprescribing—physicians who routinely prescribe to patients whose prescription-fill patterns are consistent with misuse or abuse—all with painstakingly incremental effect.

New research by Victoria Zhang, assistant professor of management and human resources at the Wisconsin School of Business, proposes that stacking a high-risk prescriber’s professional network with compliant colleagues could significantly reduce overprescribing.

“It’s your average lonely doctor who is contributing to the epidemic—professionals who have few connections, who are out of touch, underinformed, and overconfident, thinking they know what’s best for their patients.”
—Victoria Zhang

Benzodiazepines are only legally available through prescription. While many people who misuse prescription drugs maintain their drug supply by getting prescriptions from several doctors, forging prescriptions, or buying them illicitly, Zhang’s new research, published in Administrative Science Quarterly, suggests that the majority of excess benzodiazepines circulating in the current epidemic come from prescribers operating in a moral gray area—inappropriately prescribing under outdated protocols to patients without a history of abuse. These prescribers aren’t intentionally overprescribing, but contribute to 55.8% of over-supplied benzodiazepines. Zhang’s research shows that even bringing in one other compliant prescriber to these “liminal” prescribers’ networks could curb overprescribing in a short period of time. The research highlights that prescribers who are operating within cohesive networks or those with many network connections have lower rates of liminal prescribing. 

“It’s your average lonely doctor who is contributing to the epidemic—professionals who have few connections, who are out of touch, underinformed, and overconfident, thinking they know what’s best for their patients,” says Zhang. “New information and guidelines are evolving at exponential rates. That’s why peer learning is so important. Physicians with strong networks are better informed.”

The study—conducted by Zhang and co-authors Aharon Mohliver of London Business School and Marissa King of Yale School of Management—used 213.9 million mental health prescriptions from a commercial database, IQVIA’s LRx (which covered about 65% of all retail prescriptions in the United States from 2005–2008), to construct physician networks. The database contains physician attributes (age, gender, specialty, medical school, graduation year, and three-digit zip code) and detailed information for each prescription. They chose to study benzodiazepines since generic and inexpensive versions were widely available in the U.S. at the time of the study, minimizing concerns that the models capture unobserved sales efforts by pharmaceutical companies.

Zhang and colleagues found that while much work and research has been conducted on the characteristics of individuals at risk of misusing or abusing the drug and illegal forms of inappropriate prescribing, there has been substantially less work and research conducted on the prescribing physicians themselves. And while studies have been conducted on the nature of networks, the majority have been done from a patient-centric perspective.

This study’s findings have implications across a large swath of industries. Large-scale or rising cases of misconduct across many contexts include widespread problems with corporate audits, subprime mortgage lending, and surging rates in the retraction of academic papers.

“When people think of misconduct, they think of bad apples,” says Zhang. “They assume the underlying problem is caused by deliberate corruption, criminality, and unethical behaviors. But this is only a small fraction of the problem. Bad apples are unlikely to generate problems of this scale. That would be assuming that most people are unethical, which is not the case.”

“When people think of misconduct, they think of bad apples. They assume the underlying problem is caused by deliberate corruption, criminality, and unethical behaviors. But this is only a small fraction of the problem.”
—Victoria Zhang

Zhang continues, ‘Our work shows that professionals who are loners—people who have few connections, who are out of touch with the best practices—are the invisible and overlooked agents fueling the prescription drug crisis. Addressing the escalating prescription drug crisis will require strategies targeting the unique network-based mechanisms underlying these inappropriate practices.”

Read the working paper: “Where Is All the Deviance? Liminal Prescribing and the Social Networks Underlying the Prescription Drug Crisis,” released by Administrative Science Quarterly.

Victoria Zhang is an assistant professor of management and human resources at the Wisconsin School of Business. This study is part of her dissertation work.

Media inquiries can be directed to Leiah Fundell at leiah.fundell@wisc.edu.

The post Loners, not bad apples, are fueling the prescription drug crisis appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: The Business of Books: Alums Share Insights from the Publishing and Bookselling Industries



Reading isn’t just a scholarly pursuit or leisure activity—it’s big business. According to Publishers Weekly, nearly 826 million print books were sold in 2021. However, with thousands of new titles hitting the market every week, matching the right book to the right reader—and getting it into their hands—is a challenge for publishers and booksellers alike.

That idea of “discoverability” was a key theme that emerged during The Business of Books, a virtual event hosted by the Wisconsin School of Business on Thursday, December 8. During the hour-long conversation, Business Badgers Patsy Tucker (BBA ’97), senior vice president of analytics and consumer insights at Penguin Random House, and Joanne Berg (MBA ’01), owner of Mystery to Me bookstore in Madison, discussed the joys of working with books while also dealing with the unpredictability that frequently comes along with the business.

“You have to appreciate that sometimes it’s not going to make sense,” says Tucker. “It’s just such a special industry and it’s a special product.”

Other topics included supply chain challenges, changing consumer tastes and trends, the impact of TikTok on the book industry, and much more.

“From the retail end of things, you’re constantly having to be nimble and creative,” says Berg. “Some things don’t work and you have to try something else. But it’s fun!”

Watch the full conversation above or on the Wisconsin School of Business YouTube page.

The post The Business of Books: Alums Share Insights from the Publishing and Bookselling Industries appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: Gilson Family Fund Advances Mission of UW–Madison’s Entrepreneurship Science Lab
Sometimes while the video plays, Minah Park can see the excitement in the faces of the seated students. Often there’s clapping when it’s over. Later, when the feedback comes in, there are common refrains such as, “This is relatable” and “I never even considered being an entrepreneur.”

For the first time ever, entrepr­eneurship is being introduced to 8,000 incoming University of Wisconsin–Madison undergraduate students before they’ve even set foot in their first college classes. Designed to expose students to what entrepreneurship is and how it can be incorporated in their careers, the short video is integrated into the Student Orientation, Advising, and Registration (SOAR) Program. Featuring experienced entrepreneurs sharing their startup journeys—many of whom were in those same orientation seats a mere five years ago—the video was viewed by the first cohort of students this past summer.


ESLAB founder Jon Eckhardt

The Entrepreneurship Science Lab (ESLAB), a UW–Madison lab located in the Wisconsin Institute for Discovery, developed the SOAR Project in collaboration with the Center for the First-Year Experience and video support from the Wisconsin School of Business Marketing and Strategic Communications team. The ESLAB uses data science to increase the prevalence of successful student entrepreneurship on campus, including among women and minorities.

Park, ESLAB’s SOAR Project lead and a graduate student in management and human resources at the Wisconsin School of Business, is studying entrepreneurship with a special interest in fostering entrepreneurship amongst female students.

“I think this video really provided an opportunity for students to learn how to apply entrepreneurship in their careers by learning from entrepreneurs and investors, many of them recent alumni,” Park says. “As students are starting their college careers, it’s important to help them learn how to leverage all that UW–Madison has to offer, and how they can apply what they are learning in novel ways.”

An undertaking of that magnitude might not have seemed possible just a few years ago. But today, thanks to funding from the Gilson Family Fund and the National Science Foundation, initiatives like the SOAR study are turning vision into reality. SOAR is one of multiple projects, all in various stages of implementation and completion, that the Gilson Family Fund is supporting through the ESLAB.

“For the next two years, the Project will be part of the SOAR experience, and the Gilson funds are helping to make that happen,” says ESLAB founder Jon Eckhardt, Pyle Bascom Professor in Business Leadership and an associate professor of management and human resources at WSB. “The project is helping our students understand that there are opportunities in almost every field to improve lives through entrepreneurship.”

Opening doors, creating opportunity

Eckhardt himself is amazed at the growth of the past several years. He and graduate student Bekhzod Khoshimov started by collecting data on entrepreneurship within the university entrepreneurial ecosystem, hoping to gain insights on what makes some individuals more inclined toward entrepreneurship than others.

“I think what a lot of students don’t realize is that there’s a network of alumni, venture capitalists, entrepreneurs, and university programs that are eager to support those who want to go down the path of entrepreneurship.”
–ESLAB founder Jon Eckhardt

The ESLAB team’s work “is really about opening up doors and opportunities for people across the university,” Eckhardt says. “I think what a lot of students don’t realize is that there’s a network of alumni, venture capitalists, entrepreneurs, and university programs that are eager to support those who want to go down the path of entrepreneurship.” The lab works closely with other entrepreneurial initiatives on campus including the Wisconsin Alumni Research Foundation (WARF), WSB, and the Discovery to Product Program.

The Gilson funds are a significant source of support for both existing and planned studies and activities including working with graduate students. Pre-lab, the needs were fewer because they were just starting out, still testing ideas, Eckhardt says. “Now with several years of analysis behind us, we have many opportunities to pursue based on what we’ve been learning.”

A ‘line of entrepreneurialism’

Warren Gilson (BS ’38, MD ’40) was a doctor and faculty member at UW–Madison’s School of Medicine and Public Health, as well as an entrepreneur who understood from the inside what physicians needed, inventing medical devices in the 1940s and 1950s like the cathode ray recorder and the electroencephalograph. He founded Gilson, Inc. in the 1950s, and it remains a family business based in Middleton, Wisconsin, that manufactures purification systems, pipettes, and other research tools.

Upon Gilson’s death in 2002, the family left funds to WARF to be used specifically to support entrepreneurship in line with the organization’s mission to support UW–Madison research.


WARF CEO Erik Iverson

“Supporting projects like the Entrepreneurship Science Lab is an excellent use of the Gilson funds,” says Erik Iverson, CEO of WARF. “Dr. Gilson got his start as a medical student, had a patent with WARF, and then left the university to go found a company. He set a model example of how to use university research to solve real-world problems, and that’s WARF’s mission.”

WARF’s beginnings were also entrepreneurial, thanks to WARF founder and inventor, biochemist Harry Steenbock, who patented his own Vitamin D invention and then turned it over to WARF to develop the technology and license it to industry. WARF then established a practice of investing its licensing proceeds to grow its ability to fund direct grants to the university’s research enterprise.

“Jon Eckhardt’s work will help us determine not only how to maintain our long tradition of supporting entrepreneurial UW–Madison researchers and licensing UW–Madison inventions,” Iverson continues, “but how to extend and expand that tradition into the future. Supporting Jon’s work is truly a win-win for WARF and for UW–Madison.”

Kevin Walters, a historian and public affairs analyst at WARF, notes university-industry collaboration and entrepreneurship has deep roots on campus.

“Jon Eckhardt’s work will help us determine not only how to maintain our long tradition of supporting entrepreneurial UW–Madison researchers and licensing UW–Madison inventions but how to extend and expand that tradition into the future.”
–WARF CEO Erik Iverson

“Dr. Gilson founded his own company decades before universities formalized the process of spinning out startups,” says Walters, “but UW–Madison professors were collaborating with the dairy industry in the 1890s and with battery companies in the 1920s. Dr. Steenbock, Dr. Gilson, and many others extended that long line of entrepreneurialism.”

Today, startup formation and venture creation happen across Wisconsin and the Midwest, though WARF’s mission is specific to supporting UW–Madison research.

“We’re dedicated in a kind of sacred way to working directly with UW–Madison faculty, staff, and students,” says Walters, “but research programs like Jon’s support UW and improve our understanding of the wider innovation ecosystem all at the same time. How do we start with students at the beginning of the process, bring them into the innovation economy, and build a pipeline that ultimately creates value for society? I have to imagine Dr. Gilson would be pleased to see his funds supporting this type of work.”

Current Gilson-funded projects

Other ESLAB projects currently supported in full or in part by the Gilson Family Fund include a partnership with University Housing on fostering entrepreneurship, a patented study that uses technology and transcript information to identify early-stage entrepreneurs, as well as research on how to best represent entrepreneurial ideas to others during the fundraising process. The lab is also developing a project to foster entrepreneurship within the graduate student population, and a Wisconsin Idea-based project that would make it easier for UW–Madison graduates to launch startups in hometown communities.

Since its launch, the lab has attracted the attention of numerous students who are interested in getting involved with the team and the research projects. The ESLAB has completed five independent studies, including with Canvasly founder Yatin Sangwan (BA ’22). Sangwan started his venture as a UW–Madison sophomore in 2019, earning more than $2 million in revenue in the first twelve months. His independent study with Eckhardt focused on acquisition criteria and he ended up selling the business before he graduated.

“The Entrepreneurship Science Lab team is grateful for how the Gilson Family Fund has enabled us to expand our research and impact,” Eckhardt says. “Our goal is that the research and activities of the lab accelerate others who wish to follow Warren Gilson’s pioneering path into entrepreneurship, right here in Wisconsin.”

The post Gilson Family Fund Advances Mission of UW–Madison’s Entrepreneurship Science Lab appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: WSB Multicultural Center’s Art Exhibit Makes Space for Solidarity, Reflection, Celebration of Diversity
Artist Caitlyn Se (BS ’23) and her dad often visited Saigon Sandwich, a food cart between Madison’s North Charter and West Johnson Streets. They would pick up bánh mì, a type of Vietnamese baguette-style sandwich, and enjoy chatting for a bit with the business owner, Tang Min Sheng, and his son.

“I felt drawn to Tang Min Sheng’s energy and personality, so I asked if I could interview and draw him,” says Se, a University of Wisconsin–Madison biology major who is also working on certificates in both art studio and Asian American Studies. “Growing up in Madison, I did not have many opportunities to speak Cantonese, so it was extremely special that I connected with Tang Min Sheng by speaking in Cantonese.”

One day, seated outside on a nearby bench, Sheng shared with Se his personal history. Born in Vietnam to a Chinese family, Sheng survived the Vietnam War by escaping to the U.S., where he encountered and surmounted numerous obstacles yet eventually launched the successful sandwich business he owns today with his family.

Multicultural Center at the Wisconsin School of Business, one of 12 works displayed from 11 UW–Madison student artists.

WSB’s Multicultural Center celebrated its official opening in September 2022 and stands as one of the first and only multicultural centers to be housed within a business school. Located on Grainger Hall’s second floor, the center was designed to build community; provide support to historically underrepresented students, particularly students of color; and to foster diversity, equity, and inclusion. It includes designated areas for quiet study; a conference room; commons area; and a prayer, meditation, and wellness space.

The 12 curated pieces of art provoke thought, offer perspective, and provide enjoyment through themes such as community, identity, celebration, interconnection, and individual artist experience. They add to the welcoming and inclusive atmosphere of the Multicultural Center.

“I truly thank all those involved to make this project happen and come to life, especially the artists who worked on these pieces and allowed us to showcase their work even before the center was officially open,” says Arturo “Tito” Diaz (BS ’15), Kemper Foundation Director of the Multicultural Center. “The artwork adds an element to the center that allows us to display our values.”

Art with a sustainability mindset

The concept of including art in the Multicultural Center was the brainchild of four Wisconsin MBA students competing in the 2021 Net Impact Sustainability Competition. Coordinated by the Wisconsin chapter of the student organization Net Impact, the competition is an annual campus-wide event sponsored by UW–Madison’s Office of Sustainability and its Green Fund program, an initiative that supports student sustainability projects for the betterment of campus.


Team members Kwesi Kwapong (MBA ’22), Liana Richardson (MBA ’22), Andrew Shaw (MBA ’22), Deeptanshu Jha (MBA ’22)

The team was formed by a group of classmates with diverse backgrounds, says Kwesi Kwapong (MBA ’22). Each person’s expertise made the team stronger: Kwapong graduated with an operations and information management specialization and had previously studied architecture at Cornell University, while teammate Liana Richardson (MBA ’22) had experience in the art world, and Deeptanshu Jha (MBA ’22) and Andrew Shaw (MBA ’22) brought project management skills and knowledge to the group.

Early discussions centered on two main goals: What kind of project might yield the most good, yet could still be completed within a year?

WSB Multicultural Center’s Art Exhibit Makes Space for Solidarity, Reflection, Celebration of Diversity appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: AGCO Corporation CEO Eric Hansotia Shares Insights, Perspective with Wisconsin MBA Audience
Ask double Badger Eric Hansotia (BS ’91, ME ’92) what he did during his time at the University of Wisconsin–Madison, and he’ll tell you it’s a “long list.”

“I really am thankful for the foundation that was built during my years of being a student here at the campus,” Hansotia said, who majored in mechanical engineering but also found time to take classes in other areas including business. While he appreciated the curriculum and the outstanding professors (some he still keeps in touch with), what influenced him the most was the ability to go outside of the core he was studying.

M. Keith Weikel Leadership Speaker Series at the Wisconsin School of Business enables Wisconsin MBA students to interact with and learn from accomplished business leaders and alumni. Executives from both the private and public sectors are invited to campus to address students.

The series was established in 2004 with a gift by John J. Oros (BBA ’71) and his wife, Anne Wackman. Today, the series continues as the M. Keith Weikel MBA Leadership Speaker Series thanks to a gift by M. Keith Weikel (PhD ’66) and his wife, Barbara.

The post AGCO Corporation CEO Eric Hansotia Shares Insights, Perspective with Wisconsin MBA Audience appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: WSB’s Most-Read Stories of 2022
From the arrival of top-notch faculty to the groundbreaking new Marketing Leadership Institute to preparing students for careers in tech, 2022 was a banner year for the Wisconsin School of Business. Here’s a look at some of our top stories of the year based on readership.

The New Minds of Business: Incoming WSB Faculty Address Industry and Society’s Big Questions

Five new faculty members join WSB, bringing research expertise, innovation, and teaching excellence with an emphasis on emerging technologies and cross-disciplinary collaboration.

Expanding Innovation and Access: WSB Announces the Redesign of the Executive MBA

Responding to industry demand, WSB debuts plans to redesign one of its three signature MBA programs, the Wisconsin Executive MBA.

Talking to Strangers May Make You Smarter Than You Realize

A study from WSB’s Stav Atir finds that we shortchange ourselves when we don’t interact regularly with others outside of our own circles.

Wisconsin Investment Banking Case Competition Puts Undergraduate Students in the Driver’s Seat

WSB finance students take on a real-life consumer retail case during the first-ever Wisconsin Investment Banking Case Competition sponsored by the school’s Department of Finance, Investment, and Banking and the Wisconsin Investment Banking Club.

First-Ever Leadership at Lambeau Summit Takes Business Badgers Behind the Scenes of Packers Organization

Set against the backdrop of the Green Bay Packers’ Lambeau Field, undergraduate Business Badgers learn about leadership in a unique three-day immersive leadership development experience.

Meet the 2022­–23 Wisconsin Business Alumni Board

Seven new members join the Wisconsin Business Alumni Board for the 2022–2023 academic year, helping build and enhance the relationship between WSB and its alumni community.

The Business of Tech

This three-part series explores what it takes for students to make tech or tech product marketing a career, broken down into skills and mindset, job descriptions and definitions, and tech product marketing fundamentals.


Auto Financing ‘Pink Tax’ Could Have Female Car Buyers Seeing Red

A study by WSB’s Cheng He finds that women shopping for auto loan financing paid a “pink tax” markup—an average of 1% more than male buyers and up to 39.4% in some cases—over the study’s 12-year time span.

WSB’s New Marketing Leadership Institute Puts Industry Partnerships First to Advance Marketing Education

Combining innovative thinking about corporate partnerships, applied learning, and emerging technologies, WSB launches the Marketing Leadership Institute to position students for marketing career success.

‘Perseverance, Determination, Scholarship, Leadership’: WSB’s First BEL Scholars Graduate

Seventeen scholars from the 2016 inaugural cohort of WSB’s Business Emerging Leaders (BEL) Program graduate ready to shape the future of industry and education.

WSB’s New Multicultural Center Builds Community

A student-led initiative designed to promote diversity, equity, and inclusion, Grainger Hall’s new Multicultural Center is one of the few such centers housed in a business school.

The post WSB’s Most-Read Stories of 2022 appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: Photos: Highlights from 2022 at the Wisconsin School of Business
Sometimes a picture really does say it all. The Wisconsin School of Business community celebrated many special moments in 2022: the opening of the school’s Multicultural Center, the graduation of the first cohort of Business Emerging Leaders scholars, and the launch of Leadership at Lambeau—to name just a few milestones from the last twelve months.

Below are some favorite photos from Paul L. Newby II, WSB senior photographer.


Former Chancellor Rebecca Blank bid farewell to the Wisconsin School of Business during a fireside chat with Dean Vallabh “Samba” Sambamurthy in March.


WSB students participated in a career exploration trek to Chicago, visiting Spaulding Ridge, Bain & Company, and Walton Street Capital to learn from alumni in consulting, finance, and technology.


Arturo “Tito” Diaz (BS ’15) is the Kemper Foundation Director of WSB’s Multicultural Center, which opened in Fall 2022. The new space is designed to promote diversity, equity, and inclusion throughout the school. 


Kim Fleissner (BBA ’01, MAcc ’02), CEO of worldwide fashion destination Shopbop, is among the WSB alumni featured in the Spring/Summer 2022 issue of Update magazine. 


Students in the Wisconsin Professional MBA program test their creativity during a hands-on activity in the classroom.


Scott Cook, co-founder of Intuit, spoke to an audience of Wisconsin MBA students and alumni as part of WSB’s M. Keith Weikel MBA Leadership Speaker Series.


Double Badger Joseline Nyinawabera (BBA ’13, MBA ’22) completed her graduate degree in brand and product management in May 2022 and started a global tech marketing role at Intel Corporation.


WSB held a special celebration for Spring 2022 BBA graduates at the Alliant Energy Center. Wisconsin football player and WSB graduate Bryson Williams (BBA ’22) served as the student speaker, pictured here with Dean Sambamurthy.


Students from the inaugural cohort of WSB’s Business Emerging Leaders (BEL) program celebrate their graduation during the commencement ceremony at Camp Randall.


BEL scholar Mikol Tsopnang (BBA ’22) graduated with degrees in supply chain management and operations and technology management. 


In May, 40 Business Badgers took part in Leadership at Lambeau, a new signature leadership development experience launched as part of the Business Badger Badge program.


Incoming undergraduate business students register for classes at Student Orientation, Advising, and Registration (SOAR) over the summer.


Dean Sambamurthy welcomed this year’s incoming first-year business students during a special event this September. At 756 students, it’s the largest and most diverse first-year class WSB has ever had.


Five new faculty members with interdisciplinary business expertise joined WSB this fall. These new minds of business are applying their expertise to respond to the complex challenges facing society.


Business Badgers celebrate the Multicultural Center’s grand opening in September 2022. Photo by Joshua Prado, WSB photo assistant.


WSB’s Arturo “Tito” Diaz (BS ’15) speaks with Uchenna Hicks (left) and Becca Allpow of The Kemper Foundation, which committed funds to support diversity and inclusion efforts at WSB.


Jennifer L. Mnookin, the University of Wisconsin–Madison’s 30th chancellor, joined Dean Sambamurthy for a public discussion on topics such as leadership, student success, and diversity, equity, and inclusion.


The next generation of Business Badgers shared their school spirit with Bucky Badger during the Homecoming Bash at Grainger Hall in October.


Lindsey Uselding (BBA ’02) is about to take her family restoration business to show business with a new show on HGTV. Her story is included in the Fall/Winter 2022 issue of Update magazine.
The post Photos: Highlights from 2022 at the Wisconsin School of Business appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: Meet the 2022-2023 Wisconsin School of Business External Advisory Board
The Wisconsin School of Business External Advisory Board (EAB) has welcomed six new members to its ranks for the 2022-2023 term. Additionally, returning member Carrianne Basler (BBA ’91), partner and managing director of AlixPartners, has been named as vice chair of the board.

Comprised of nearly 30 business leaders and WSB alumni, the EAB—reconstituted in 2020—plays a key role in advancing the reach and reputation of the school. Led by board chair Colin Welch (BBA ’92), the EAB works hand-in-hand with WSB leadership to help shape the school’s strategic direction and operational priorities, while also serving as WSB ambassadors and philanthropists within the business community and alumni network.

Board members serve at the invitation of Vallabh “Samba” Sambamurthy, Albert O. Nicholas Dean of the Wisconsin School of Business. Terms run for two years, and can be renewed once.

“I’m especially proud of the board’s recent work on diversity, equity, and inclusion initiatives, as well as marketing the WSB brand and evolving the undergraduate curriculum,” says Welch, who is also partner and managing director of TSB Consumer Partners. “I am very grateful for the opportunity to support Dean Samba’s vision and look forward to the continued growth of the school.”

Members of the EAB have also worked to enhance post-graduation placement by creating opportunities in emerging sectors, including digital marketing, technology, and consulting.

“I’m excited to help Dean Samba and the board as WSB moves to the next level in the value it brings to our students and their employers,” says Basler. “The board has so many amazing leaders that are passionate about their support of WSB. That passion translates into great ideas and opportunities, and I’m excited to be a part of that.”

Having the opportunity to think through creative solutions with like-minded individuals who share a passion for WSB was also something that appealed to new board member Joel Grade (BBA ’93), executive vice president of corporate development at Sysco. 

“I’ve been so fortunate in my career for the broad range of opportunities I’ve been presented with, and so grateful to WSB for the incredible foundation it provided me to pursue them,” Grade says. “The EAB allows us to give back in the form of our time, our experiences, our passion for the school, and our desire to make a difference. The combination of a fantastic environment for feedback and discussion created by the dean and the superb collection of talent and perspective by EAB members presents a tremendous opportunity.”

Basler adds that she’s proud of the progress that WSB has made in creating new opportunities for underrepresented students, including first-generation college students, and looks forward to building upon that foundation with the newest board members over the coming months.

“This is as much about how we continue to improve but also in ways that we can share that success with our students, potential students, and employers,” she says.

The six new EAB members this year include:

  • Julie Beck (BBA ’83), chief financial officer, Terex Corporation

  • Rick Bechtel (BBA ’89), president, Compass

  • Brad Butwin (BBA ’82), chair, O’Melveny & Myers LLP

  • Brian Christensen (BBA ’84), executive vice president, Protiviti

  • Cynthia Chu (BBA ’99), chief financial officer and chief growth officer, Audible, Inc

  • Joel Grade (BBA ’93), executive vice president of corporate development, Sysco

View the full External Advisory Board roster.

The post Meet the 2022-2023 Wisconsin School of Business External Advisory Board appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: New Year, New Semester: WSB Faculty Share Insights on Teaching
Fall isn’t the only time for back-to-school. The spring semester is about to kick off, and with it, Wisconsin School of Business faculty are readying their courses, preparing Business Badgers for an exceptional educational experience.

Read on to learn what WSB faculty like best about teaching:

New Year, New Semester: WSB Faculty Share Insights on Teaching appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: Business Casual: January 2023
The Briefing



Expanding access to entrepreneurship
Entrepreneurship is being introduced to 8,000 incoming UW–Madison students—before they’ve even set foot in their first college class—thanks to a philanthropic boost to the Entrepreneurship Science Lab. Founded by WSB’s Jon Eckhardt, the lab is now initiating new projects to increase the prevalence and inclusiveness of student entrepreneurship on campus.  



MBA students curate art exhibit for WSB’s Multicultural Center
WSB’s Multicultural Center is now home to a dozen new pieces of thought-provoking artwork thanks to an exhibit curated by four Wisconsin MBA students. Inspired by a sustainability contest, the exhibit displays art created by 11 UW–Madison students and evokes themes of community, identity, celebration, interconnection, and individual artist experience. 



Increasing the odds of startup survival
Startup survival is the goal of every entrepreneur looking to make their mark in the business world. A study conducted by WSB’s Florence Honoré looks at how founders’ experience can determine a startup’s fate. “Founders who can combine a variety of prior experiences with a shared experience from the same previous employer will see their startup survive longer,” says Honoré.

The Ticker




Back to School

Read any good books lately?

UW–Madison’s Go Big Read program is asking for your help to select a book for its 2023-24 shared reading experience. Designed to engage the campus community and bridge learning experiences, the program is looking for book suggestions that adhere to the following guidelines:

  • Be readable, relevant, engaging, and well-written

  • Appeal to people with diverse backgrounds and experiences

  • Encompass sufficient depth and scope to generate discussions from different points of view

  • Be conducive to teaching and learning, and offer opportunities for integration into academic programs

  • Lend itself to a variety of activities and programming

Will your book suggestion be the next Go Big Read? Submit a recommendation now! And if you need some inspiration, check out WSB’s recent virtual event, The Business of Books, where two Badger alums discuss their experiences working in the publishing and bookselling industries. 



Tip Sheet

New Year’s resolutions: Business edition

Happy new year, Business Badgers! With a new year comes new opportunities for personal and professional growth. As 2023 gets underway, WSB offers you some business-themed goals and specific tips to kickstart your career advancement and help you grow as a professional.

Resolution: Improve Employee Motivation and Engagement

  • Ask employees for their feedback

  • Engage employees in setting individual and company goals

  • Learn what makes each employee tick

Resolution: Boost Your Strategic Mindset

  • Know the difference between strategy and tactics: Strategy is your plan, tactics are your actions

  • Ask yourself: As an organization, where are we now? Where do we want to be? And how will we get there?

  • Have short, strategic planning meetings on a regular basis

Resolution: Develop Executive Presence

  • Practice active listening, making eye contact when speaking with others, and using positive body language to improve communication

  • Clearly define problems before you try to solve them

  • Act with emotional intelligence by recognizing the role your emotions play in your relationship with others

These resources are part of WSB’s EdgeUp professional development webinar series for alumni.

Alumni Opportunities

February: The Business of Wine

Professional Development Program: Executive Development for the C-Suite

Volunteer: Check out the various volunteer opportunities available for WSB alumni looking to create a positive impact on the Business Badger community

Past Events: Watch previous EdgeUp webinars, Badger Executive Talks, or The Business of… events

Class Notes: Tell us what’s new in your life! Submit a Class Note to share with your fellow Business Badgers

About Business Casual

Every other month, alumni and friends of the Wisconsin School of Business will receive insider updates with news about our alumni, faculty, students, and programs. If you want to share Business Casual with friends, they can sign up at go.wisc.edu/wsb-biz-cas.

Questions or comments? Email businesscasual@wsb.wisc.edu

The post Business Casual: January 2023 appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: New Campaign From the Wisconsin School of Business Showcases the Next Generation of Business Leaders


With customizable curriculum and career paths to meet the ever-evolving demand for innovative business solutions, the Wisconsin School of Business (WSB) at the University of Wisconsin–Madison is educating the next generation of business leaders. To highlight the range of paths and new possibilities in business, the school is showcasing over 20 emerging leaders, each driven by different purposes, values, and backgrounds, but with one common identifier—they are all trusted to lead. 

Business is changing. An increasingly digital economy requires business education to be innovative and agile while redefining the purpose of business to focus beyond profits on the greater good. These changes support and champion the disruption to business-as-usual that the next generation is demanding, both as consumers and working professionals.

With passions for a healthier, more sustainable, and more equitable world, today’s students are flipping the career paradigm to redefine the possibilities in business.

Changemakers who are using their skills to create positive change in business and beyond. First-generation student Avi Gomez (MBA ’23) pivoted from tech to human resources to uplift women and minorities.

“[I try] to encourage others to pursue their goals because it can seem hard at first. But I’ve been able to do it. So I want to show others that they can too.”



Business builders who are making their business ideas a reality—from Nigerian snacks to streetwear. Global food entrepreneur Oyindamola Owolabi (MS ’23) is using business analytics to connect Nigerians to their roots.

“I am building a business to learn how to navigate through life. We live in a world where everything is changing so quickly.”



Community impactors who are on a mission to make every professional win a win for their community—from affordable housing in the U.S. to the economic health of Egypt. International student Ebraham Wahba (MBA ’23) has a vision for more effective investing in Egypt and believes he can make it happen.

“We need someone with a good background and great experience that comes in and knows how to actually get a return on the investment. I’m not talking about the money, but actual social return. When you see other people’s lives changing, this is the return I’m looking for.”



Boundary breakers who are combining other disciplines—like public health and the arts—with business for greater impact. Charles Forbes (BBA ’23) is bringing a new type of critical thinking to the political and finance industries.

“Understanding what’s going on in the world and how different events all connect is an overarching passion of mine. I have a curiosity about the world and how things work.”



Value-driven leaders who are ready to lead in the workplace—no matter where they find themselves on the org chart. Olivia Osare (BBA ’24) dreams of someday owning a business driven by passion with a wide-reaching impact.

“Everything is a business. I figured, if you can find a passion, there’s a way to intertwine it into your life. In the business school, there are people who are on that wavelength, helping you figure that out.”

This new campaign follows the school’s first brand campaign released last year featuring six alumni working at companies like Audible, WarnerBros, and Gymshark along with entrepreneurs reinventing industries.

business.wisc.edu. Social: Facebook | Twitter | LinkedIn | Instagram

The post New Campaign From the Wisconsin School of Business Showcases the Next Generation of Business Leaders appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: Fewer Headaches, Better Candidates: AI-Human Model Helps Sales Managers Streamline the Hiring Process
Hiring managers: We have seen the future and it is hybrid.

A study by Ishita Chakraborty of the Wisconsin School of Business suggests that AI-human collaboration during the recruitment process may save managerial time—and still be cost-effective—by allowing AI to weed out the bottom candidates from the pool, leaving managers to focus on the top tier requiring human judgment.

Set in the context of salesforce hiring using interview videos, the study is the first known work of its kind to use video data to better understand sales recruitment as well as the audio-visual cues and linguistic features that can make a sales candidate successful.

“This space is very exciting overall, because I feel that the future of hiring, or AI-based hiring, is actually hybrid,” says Chakraborty, the Thomas and Charlene Landsberg Smith Faculty Fellow and an assistant professor of marketing. As the technological landscape changes over the next five to 10 years toward being fully AI, trust must evolve along with it, she believes.

“People have to be able to trust these models enough to say, ‘Hey, I don’t want to be part of this hiring process at all. Let the machine take care of it.’ Until we reach that point, the role of combining human and AI judgment is critical.”

Examining interactive videos

The study used 195 videos of interactive sales-pitch roleplays between a student “seller” and a “corporate buyer.” The buyers were played by actual company representatives (such as managers, VPs, CEOs) and the filmed interaction was ranked by real-world industry judges as part of an internship drive for students, resulting in more than 1,752 evaluations. From the resulting interview dataset, which included video, transcript text, and judges’ scoring matrices, two models were created—a fully AI model and a hybrid AI-human model.

The AI model was designed to predict candidate interview performance: What aspects of a candidate’s interview, including voice data, text, and body language, are the makings of a successful salesperson? The data suggested that early screening decisions were influenced by factors such as “energetic voice” and “open posture,” while the final round of selection decisions tended to hinge upon conversational interactions, hand gestures, and qualitative linguistic features.

The hybrid AI-human model used the AI predictions while adding in human contributions to the process. The findings suggested that this model increased accuracy: having humans in the loop made for more precise judgements and mitigated against the false positives of the less-qualified candidates advancing to the next round while the better candidates slipped through the cracks. However, including human labor made it more expensive than just AI alone.

Based on the results of these two models, the study findings pointed to utilizing AI in the initial stages of salesforce interviews to remove the least-qualified candidates while reserving the final selection round of candidates for sales managers to determine, since it requires subjective and careful human judgment.

It’s an efficient solution that lowers stress for managers “who don’t want to spend more time with the bad candidates,” says Chakraborty, while also being more cost-effective than solely human labor and more accurate than AI alone would be.

“The gap we found in the literature is that we have not really experimented and validated the extent of human intervention that is needed, and at what stage it’s needed. That’s how we started thinking of a hybrid model. Given that you have these AI tools, do you still benefit from, for example, having a human judge?”

Chakraborty says the study aligns with her research around unstructured data (such as texts, audio, and social media) and also intrigued her because her first job was as a sales management trainee.

“I’m personally very interested in sales negotiation, and I’ve often wondered what really works in sales and what does not,” she says. “In my own experience, I saw that there are different types of salespeople, and they succeed in different ways. Not every extrovert is a great salesperson; it could be someone who is really calm, a good listener versus someone who throws their weight around.”

The timestamped video data helps show what styles might work and in what stages of the interview process, she says. “Our goal was to understand the sales pitching process in a more scientific way, a more quantitative way. We wanted to really understand what micro success factors matter.”

Planning for the future

While Chakraborty is hesitant to extrapolate the study’s results to other fields, she notes that the hybrid approach might work particularly well in specialized occupations where the qualified candidate pool tends to be small to begin with and can’t afford any false negatives, such as academic faculty hires. She would also be eager to see how hybrid models might be applied to online teaching, a “personal favorite,” with considerable potential impact.

Data privacy is another key consideration. The hiring process ranks right up there with healthcare in terms of handling sensitive information, Chakraborty says, and states are moving to regulate data privacy laws, with Europe being even more stringent. Companies should minimize the volume of personal information they keep for liability reasons, and with video capturing the largest amount of sensitive data, it’s a medium to use sparingly. More work needs to be done, Chakraborty says, but her study suggests that interview text alone may work well in lieu of video and carries less of a privacy risk.

“That’s why I said the future is going to be hybrid; it’s really in our best interest to understand that. How much human intervention do we need and how can we best combine the two, AI and human contributions? Because for right now, it’s unlikely that this will become totally automated technology.”

Read the new working paper: Chakraborty, I. & Chiong, K. & Dover, H. & Sudhir, K. “AI and AI-Human Based Salesforce Hiring Using Interview Videos.”

Ishita Chakraborty is the Fewer Headaches, Better Candidates: AI-Human Model Helps Sales Managers Streamline the Hiring Process appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: Donor Support Engages Students with Immersive Learning Experiences
The Wisconsin School of Business (WSB) Fund allows the school to invest in and prioritize new innovations and initiatives that enhance the student experience and improve our reputation as a world-class business school. Contributions to the WSB Fund help the school implement transformative learning experiences and curricula that uniquely prepare students for post-graduation success.

We are grateful for the gift you made to the WSB Fund within the last 12 months. Your gift is an integral part of our school’s ability to innovate, grow, and provide exceptional learning experiences. In addition to expressing our sincerest thanks, we wanted to share with you the following milestones that you helped make possible.

Students Spend Winter Break in Immersive Career Experiences

Thanks to WSB’s relaunched job shadow program and continuing career trek opportunities, undergraduate students spent their recent winter break maximizing career development. Working with employer partners, the job shadow program offered daylong immersive experiences for students to explore different career pathways and industries. The program had over ten employer partners—including companies like Alliant Energy, Deloitte, and Kohler—and more than 90 students participated. A cohort of 20 students also traveled to Austin, Texas—WSB’s first career trek outside the Midwest—to explore careers in technology and innovation at companies like Dell, Visa, and Expedia.

Professor Fabio Gaertner Receives Teaching Innovation Award

The WSB Fund helps ensure that we are able to recruit and support outstanding faculty and their research. We congratulate Fabio Gaertner on receiving the 2023 Chancellor’s Teaching Innovation Award, which recognizes a faculty member who has shown an innovative approach to learning. Gaertner is an associate professor of accounting and information systems and the Cynthia and Jay Ihlenfeld Professor for Inspired Learning in Business. In 2020, he was also named a Poets & Quants “Best 40 Under 40 Professor.” Gaertner’s research includes the effects of executive compensation and taxes on corporate outcomes, asset prices, and accounting information.

New WSB Brand Campaign Celebrates the Next Generation of Business Leaders

WSB recently launched a new phase of its Trusted to Lead brand campaign, which showcases the stories of 24 students through a collection of videos and web content that highlight the many possibilities in business. Meet Business Badgers like Ebrahem Wahba—a former semipro soccer player who wants to bring his investment banking skills to communities in his home country of Egypt—who are pursuing their passions, values, and purposes as they define their career paths.

Did you miss last quarter’s Donor Digest? Read it here.

The post Donor Support Engages Students with Immersive Learning Experiences appeared first on Wisconsin School of Business.
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FROM Madison(Wisconsin) Admissions Blog: WSB’s Binnu Palta Hill Discusses DEI in Business Education on New Podcast
Binnu Palta Hill, chief diversity and inclusion officer at the Wisconsin School of Business, is the first guest on Poets & Quants’ new six-part podcast series, The Diversity Dimension. In conversation with publisher John Byrne, Hill discusses various dimensions of diversity, equity, and inclusion (DEI) strategy in higher education and reiterates that DEI is an essential skill that can and should be taught. 

“It’s our responsibility to ensure that the next generation of leaders can operate in a diverse world and know how to use those skills to make better business decisions,” Hill says on the podcast.

Multicultural Center—an inclusive space for students to gather, converse, and find community. Among the first centers of its kind to be established at a business school, it is one of many facets of WSB’s comprehensive approach to DEI. That comprehensive approach is based on research in neuroscience, psychology, sociology, and business that focuses on the relationship between inclusion and diversity in order to create cultural change. 

“When we think about culture, at the core of it is this idea of belonging. Belonging is tied to psychological safety. If I don’t feel psychologically safe, I can’t contribute,” says Hill. “When people feel like they don’t belong, research has indicated that it can jeopardize the success of the team.”

“We need to recognize our natural biases in order to make progress,” adds Hill. “A focus on creating a culture of inclusion is as important as diversity, sometimes maybe more. Inclusion is the process, and diversity is the outcome.”

Listen to the full podcast: “What Research Tells Us About The Future Of DEI”

The post WSB’s Binnu Palta Hill Discusses DEI in Business Education on New Podcast appeared first on Wisconsin School of Business.
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