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Market researchers recently reported that ninety percent of the people

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Market researchers recently reported that ninety percent of the people [#permalink]

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Market researchers recently reported that ninety percent of the people interviewed objected to a particular detergent's advertisement because of their portrayal of women. Yet this detergent is purchased by twenty percent of consumers. So its advertisements must be considered to be unobjectionable to at least twenty percent of consumers.

The conclusion of the argument above depends on which of the following assumption?

(A) People who object to a product's advertisements may still buy that product.

(B) The people who buy this detergent are familiar with its advertisement.

(C) Most of the people who do not buy this detergent consider this advertisements to be objectionable.

(D) Most people wash their own clothes, so they have to buy some brand of detergent.

(E) Most of the people in the market research study were women.
[Reveal] Spoiler: OA

Last edited by hazelnut on 23 Aug 2017, 01:27, edited 1 time in total.
Formatted the question.

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Re: Market researchers recently reported that ninety percent of the people [#permalink]

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Market researchers recently reported that ninety percent of the people interviewed objected to a particular detergent's advertisement because of their portrayal of women. Yet this detergent is purchased by twenty percent of consumers. So its advertisements must be considered to be unobjectionable to at least twenty percent of consumers.

The conclusion of the argument above depends on which of the following assumption?

a) People who object to a product's advertisements may still buy that product.

We are concerned with those who found the product unobjectionable - they still bought the detergent despite seeing the advertisement.

b) The people who buy this detergent are familiar with its advertisement.

What if the 20% of consumers who bought the product did not see the ad? Then, we would not know whether they objected to ad or not. So in order for the conclusion to make the claim that the 20% found the ad unobjectionable, that 20% would have to be familiar with the ad. ANSWER.

c) Most of the people who do not buy this detergent consider this advertisement to be objectionable.

Here we have an explanation for those who do not buy the detergent - they consider it objectionable. The argument, however, pertains to those who bought the product ------> 20% of consumers bought the product, thus they must have found it unobjectionable.

d) Most people wash their own clothes, so they have to buy some brand of detergent.

Does not relate to the argument. We need an answer choice that specifically addresses the 20% who bought the product.

e) Most of the people in the market research study were women.

This does not relate to the argument.
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Re: Market researchers recently reported that ninety percent of the people [#permalink]

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New post 22 Aug 2012, 06:55
Nice explanation indeed....that helped to solve.
Many thanks
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Re: Market researchers recently reported that ninety percent of the people [#permalink]

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New post 23 Aug 2012, 11:20
eybrj2 wrote:
Market resaerchers recently reported that ninety percent of the people interviewed objected to a particular detergent's advertisement because of their portrayal of women. Yet this detergent is purchased by twenty percent of consumers. So its advertisements must be considered to be unobjectionable to at least twenty percent of consumers.

The conclusion of the argument above depends on which of the following assumption?

a) People who object to a produnt's advertisements may still buy that product.

b) The people who buy this detergent are familiar with its advertsement.

c) Most of the people who do not buy this detergent consider this advertisements to be objectionable.

d) Most people wash thier onw colthes, so they have to buy some brand of detergent.

e) Most of the people in the market research study were women.



What's wrong with c?


The assumption is that , those 20% who watched are the ones who bought it also , not necessarily .

Negate C ,

Most of the people who do not buy this detergent consider this advertisements to be unobjectionable.

Well this negation doesn't hurt the conclusion , which is concerned with people who buy the detergent and not with who do not buy.
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Re: Market researchers recently reported that ninety percent of the people [#permalink]

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New post 02 Sep 2012, 18:44
I first though of A but may still is questionable. Therefore B

Any Verbal expert, when the answer choice has may still or maybe, is that a sign of red flag? I remember reading this technique in CR Bible.

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Re: Market researchers recently reported that ninety percent of the people [#permalink]

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New post 02 Sep 2012, 21:48
a) People who object to a produnt's advertisements may still buy that product. - Usage of the word 'May' makes it too generic - Incorrect
b) The people who buy this detergent are familiar with its advertsement. - 90% of people interviewed about the detergent found the ad objectionable. There may be people who saw the ad and were not interviewed. 20% of the consumers bought the product who should have seen the ad and found unobjectionable - Correct
c) Most of the people who do not buy this detergent consider tis advertisements to be objectionable. - The focus of the assumption is on the people who bought the detergent - Incorrect
d) Most people wash thier onw colthes, so they have to buy some brand of detergent. - Irrelevant - Incorrect
e) Most of the people in the market research study were women. - Out of scope - Incorrect

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Re: Market researchers recently reported that ninety percent of the people [#permalink]

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Premise - Market resaerchers recently reported that ninety percent of the people interviewed objected to a particular detergent's advertisement because of their portrayal of women. Yet this detergent is purchased by twenty percent of consumers

Conclusion - its advertisements must be considered to be unobjectionable to at least twenty percent of consumers

Assumptions – these twenty percent who buy detergents were included in the interview/have seen the ad

Option B conforms
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Re: Market researchers recently reported that ninety percent of the people [#permalink]

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New post 14 Sep 2012, 16:27
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+1 B

If consumers are not familiar with the advertisement, they can or cannot object it.

However, I have a different approach to eliminate C.

If we negate choice C:

IT IS NOT TRUE THAT most of the people who do not buy this detergent consider its advertisements to be objectionable.

In other words: most of the people who do not buy this detergent consider its advertisements to be UNobjectionable.

This claim doesn't weaken the conclusion because the conclusion indicates that at LEAST 20 percent of the consumers consider the advertisement unobjectionable. This means that not only the people who buy the detergent (20%) consider the advertisement unobjectionable but the people who don't buy it CAN also consider it in the same way. So, assuming what choice C says would be in some sense the opposite of what the author is claiming.

What do you think?
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Re: Market researchers recently reported that ninety percent of the people [#permalink]

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New post 26 Sep 2013, 04:37
Source is definitely wrong.

This can never be an official question, as this question is just awfully developed.

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Re: Market researchers recently reported that ninety percent of the people [#permalink]

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New post 20 Jun 2014, 04:42
Option B is one of the assumptions needed to reach the conclusion. Hence, it is the answer here. But another fundamental assumption the author relies upon while
drawing the conclusion is that the consumers who object to the detergent's advertisement do not buy the detergent. Because otherwise we might have more that 80 %
of consumers who object to the advertisement but still buy the detergent and this weakens the conclusion..

Guys any thoughts on this. :-)

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Re: Market researchers recently reported that ninety percent of the people [#permalink]

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Aldorado wrote:
Option B is one of the assumptions needed to reach the conclusion. Hence, it is the answer here. But another fundamental assumption the author relies upon while
drawing the conclusion is that the consumers who object to the detergent's advertisement do not buy the detergent. Because otherwise we might have more that 80 %
of consumers who object to the advertisement but still buy the detergent and this weakens the conclusion..

Guys any thoughts on this. :-)


Yes, you are correct, that would be another assumption (people who object to an advertisement do not buy the detergent). Option A is a trap answer because it is the reverse of that assumption (people would still buy even if they object) and people will look at Option A and see it's perfectly relevant but miss that it's arguing in the wrong direction (assumption support the conclusion).

Good work,
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Re: Market researchers recently reported that ninety percent of the people [#permalink]

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New post 15 Sep 2014, 05:15
ChrisLele wrote:
Market researchers recently reported that ninety percent of the people interviewed objected to a particular detergent's advertisement because of their portrayal of women. Yet this detergent is purchased by twenty percent of consumers. So its advertisements must be considered to be unobjectionable to at least twenty percent of consumers.

The conclusion of the argument above depends on which of the following assumption?

a) People who object to a product's advertisements may still buy that product.

We are concerned with those who found the product unobjectionable - they still bought the detergent despite seeing the advertisement.

b) The people who buy this detergent are familiar with its advertisement.

What if the 20% of consumers who bought the product did not see the ad? Then, we would not know whether they objected to ad or not. So in order for the conclusion to make the claim that the 20% found the ad unobjectionable, that 20% would have to be familiar with the ad. ANSWER.

Hi, I understand why (B) is the correct answer choice, but please help me understand in detail why (A) is wrong? Is (A) wrong or just that (B) is a better choice than (A)?

c) Most of the people who do not buy this detergent consider this advertisement to be objectionable.

Here we have an explanation for those who do not buy the detergent - they consider it objectionable. The argument, however, pertains to those who bought the product ------> 20% of consumers bought the product, thus they must have found it unobjectionable.

d) Most people wash their own clothes, so they have to buy some brand of detergent.

Does not relate to the argument. We need an answer choice that specifically addresses the 20% who bought the product.

e) Most of the people in the market research study were women.

This does not relate to the argument.


Hi, I understand why (B) is the right answer choice, but please help me understand in detail why (A) is wrong. Is (A) wrong or just that (B) is a better choice than (A)? Thank you for your help.

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Re: Market researchers recently reported that ninety percent of the people [#permalink]

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New post 15 Sep 2014, 15:50
mneeti wrote:

Hi, I understand why (B) is the right answer choice, but please help me understand in detail why (A) is wrong. Is (A) wrong or just that (B) is a better choice than (A)? Thank you for your help.


Answer choice A says, " People who object to a product's advertisements may still buy that product." Lets apply the Least Extreme Negation test, if the assumption is the necessary assumption for the argument then the conclusion will not hold true when the choice is negated.
Negation: People who object to a product's advertisements may NOT NECESSARILY still buy that product.

Does this negation has a fatal effect on the conclusion? The conclusion still holds its ground as even if the people who object to the advertisement NOT NECESSARILY buy that product we still have those 20% who are buying the product and who find the ad not objectionable. This question needs you to fill the gap between the premise and conclusion, "Yet this detergent is purchased by twenty percent of consumers, GAP , So its advertisements must be considered to be unobjectionable to at least twenty percent of consumers."

I hope it helps!

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Re: Market researchers recently reported that ninety percent of the people [#permalink]

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New post 17 Sep 2014, 01:47
The answer is B because it clearly takes into account the awareness of advertisements by the people who brought the detergent. Only when the people have actually seen the ad & still the brought the product can the conclusion be safely drawn.

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Re: Market researchers recently reported that ninety percent of the people   [#permalink] 17 Sep 2014, 01:47
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