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# "Marketing consultant: Last year I predicted that LRG's latest advert

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Senior Manager
Joined: 07 Dec 2017
Posts: 302

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29 Aug 2018, 19:08
1
1
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Difficulty:

65% (hard)

Question Stats:

57% (01:52) correct 43% (02:07) wrong based on 154 sessions

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Marketing consultant: Last year I predicted that LRG's latest advertising campaign would be unpopular with customers and ineffective in promoting new products. But LRG ignored my predictions and took the advice of a competing consultant. This season's sales figures show that sales are down and LRG's new products are selling especially poorly. Thus, the advertising campaign was ill-conceived.

The marketing consultant's reasoning is most vulnerable to criticism on the grounds that

(A) it takes for granted that LRG's sales would not have been lower still in the absence of the competitor's advertising campaign

(B) it fails to consider that economic factors unrelated to the advertising campaign may have caused LRG's low sales figures

(C) it takes for granted that in LRG's industry, new products should outsell established products

(D) it takes for granted that the higher sales of established products are due to effective advertising

(E) it confuses a condition necessary for increasing product sales with a condition that will ensure increased sales

LSAT
Senior Manager
Joined: 07 Oct 2017
Posts: 258
Re: "Marketing consultant: Last year I predicted that LRG's latest advert  [#permalink]

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29 Aug 2018, 19:42
AshutoshB wrote:
Marketing consultant: Last year I predicted that LRG's latest advertising campaign would be unpopular with customers and ineffective in promoting new products. But LRG ignored my predictions and took the advice of a competing consultant. This season's sales figures show that sales are down and LRG's new products are selling especially poorly. Thus, the advertising campaign was ill-conceived.

The marketing consultant's reasoning is most vulnerable to criticism on the grounds that

(A) it takes for granted that LRG's sales would not have been lower still in the absence of the competitor's advertising campaign

(B) it fails to consider that economic factors unrelated to the advertising campaign may have caused LRG's low sales figures

(C) it takes for granted that in LRG's industry, new products should outsell established products

(D) it takes for granted that the higher sales of established products are due to effective advertising

(E) it confuses a condition necessary for increasing product sales with a condition that will ensure increased sales

LSAT
Will go for B

It is a casual argument.

AD campaign - - - - > poor sales.

Author assume that just because 2 things exist together, one thing led to other. He assumes that their is no alternate cause of the effect.

B hits the nail on the head.

A--> if this were true, campaign would have been treated positive and not negative.

C---> no such comparison

E----> This is not conditional statement. This is casual argument

Thank you = Kudos
_________________

Thank you =Kudos
The best thing in life lies on the other side of the pain.

Director
Joined: 09 Mar 2017
Posts: 521
Location: India
Concentration: Marketing, Organizational Behavior
WE: Information Technology (Computer Software)
Re: "Marketing consultant: Last year I predicted that LRG's latest advert  [#permalink]

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29 Aug 2018, 21:49
AshutoshB wrote:
Marketing consultant: Last year I predicted that LRG's latest advertising campaign would be unpopular with customers and ineffective in promoting new products. But LRG ignored my predictions and took the advice of a competing consultant. This season's sales figures show that sales are down and LRG's new products are selling especially poorly. Thus, the advertising campaign was ill-conceived.

The marketing consultant's reasoning is most vulnerable to criticism on the grounds that

(A) it takes for granted that LRG's sales would not have been lower still in the absence of the competitor's advertising campaign

(B) it fails to consider that economic factors unrelated to the advertising campaign may have caused LRG's low sales figures

(C) it takes for granted that in LRG's industry, new products should outsell established products

(D) it takes for granted that the higher sales of established products are due to effective advertising

(E) it confuses a condition necessary for increasing product sales with a condition that will ensure increased sales

LSAT

Can someone elaborate on A, B and E.
All these seem valid to me. Any help is appreciated.
Thanks.
_________________

------------------------------
"Trust the timing of your life"
Hit Kudus if this has helped you get closer to your goal, and also to assist others save time. Tq

Senior Manager
Joined: 07 Dec 2017
Posts: 302

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29 Aug 2018, 23:06
TaN1213 wrote:
AshutoshB wrote:
Marketing consultant: Last year I predicted that LRG's latest advertising campaign would be unpopular with customers and ineffective in promoting new products. But LRG ignored my predictions and took the advice of a competing consultant. This season's sales figures show that sales are down and LRG's new products are selling especially poorly. Thus, the advertising campaign was ill-conceived.

The marketing consultant's reasoning is most vulnerable to criticism on the grounds that

(A) it takes for granted that LRG's sales would not have been lower still in the absence of the competitor's advertising campaign

(B) it fails to consider that economic factors unrelated to the advertising campaign may have caused LRG's low sales figures

(C) it takes for granted that in LRG's industry, new products should outsell established products

(D) it takes for granted that the higher sales of established products are due to effective advertising

(E) it confuses a condition necessary for increasing product sales with a condition that will ensure increased sales

LSAT

Can someone elaborate on A, B and E.
All these seem valid to me. Any help is appreciated.
Thanks.

HI I m no expert, A is Wrong as it talks about "competitor's advertising campaign" there is only one advertisement claim, though there is Competing consultant but there is no competitors claim

E is wrong: there is no causal relation
Director
Joined: 09 Mar 2017
Posts: 521
Location: India
Concentration: Marketing, Organizational Behavior
WE: Information Technology (Computer Software)
Re: "Marketing consultant: Last year I predicted that LRG's latest advert  [#permalink]

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04 Sep 2018, 08:33
Hello Expert,

Would you please assist in my query posted in the discussion?
Thank you.
_________________

------------------------------
"Trust the timing of your life"
Hit Kudus if this has helped you get closer to your goal, and also to assist others save time. Tq

Intern
Joined: 17 Aug 2016
Posts: 16
Re: "Marketing consultant: Last year I predicted that LRG's latest advert  [#permalink]

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04 Sep 2018, 22:50
sumit411 wrote:
AshutoshB wrote:
Marketing consultant: Last year I predicted that LRG's latest advertising campaign would be unpopular with customers and ineffective in promoting new products. But LRG ignored my predictions and took the advice of a competing consultant. This season's sales figures show that sales are down and LRG's new products are selling especially poorly. Thus, the advertising campaign was ill-conceived.

The marketing consultant's reasoning is most vulnerable to criticism on the grounds that

(A) it takes for granted that LRG's sales would not have been lower still in the absence of the competitor's advertising campaign

(B) it fails to consider that economic factors unrelated to the advertising campaign may have caused LRG's low sales figures

(C) it takes for granted that in LRG's industry, new products should outsell established products

(D) it takes for granted that the higher sales of established products are due to effective advertising

(E) it confuses a condition necessary for increasing product sales with a condition that will ensure increased sales

LSAT
Will go for B

It is a casual argument.

AD campaign - - - - > poor sales.

Author assume that just because 2 things exist together, one thing led to other. He assumes that their is no alternate cause of the effect.

B hits the nail on the head.

A--> if this were true, campaign would have been treated positive and not negative.

C---> no such comparison

E----> This is not conditional statement. This is casual argument

Thank you = Kudos

Can you please elaborate on why (D) is wrong?
Intern
Joined: 03 Apr 2018
Posts: 41
GMAT 1: 750 Q50 V41
Re: "Marketing consultant: Last year I predicted that LRG's latest advert  [#permalink]

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05 Sep 2018, 14:08
How do I get more LSAT material ?
Re: "Marketing consultant: Last year I predicted that LRG's latest advert   [#permalink] 05 Sep 2018, 14:08
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