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21 Oct 2010, 17:30
Kudos
Bookmarks
You can apply, but recruiters are certainly going to question how interested you truly are in marketing if you haven't concentrated/majored in it.
22 Oct 2010, 04:06
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Jerz
Oh ok, i am asking because i am trying frame my application essay short term long term goals and i was mainly interested in GM because one can transition as a GM to many different sectors, but Marketing jobs are really difficult to get thats what i heard from a lot of students who took up marketing and ended up as HR or Finance.
22 Oct 2010, 09:56
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BlueRobin
The lines between GM and marketing in terms of job responsibilities can be blurry, many marketing positions will feel GM like & GM rotations will generally have marketing rotations as an option. Some brand positions will hire GM, but definitely many will be looking for marketing concentrations. I think it's partially just a function of which structure is more common in the industry. If you go to a school that doesn't require concentrations, the classes you take for GM will benefit marketing and vice versa. In my experience thus far, marketing isn't any more difficult to get into...it probably depends on the school on what most companies are recruiting for. For internationals, however, it's true it's difficult to get into marketing & perhaps there's a little better chance with GM.
