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kryzak
Major Poster
Joined: 04 Jun 2007
Last visit: 10 Aug 2013
Posts: 5,452
Given Kudos: 14
Status:Um... what do you want to know?
Location: SF, CA, USA
Concentration: Technology, Entrepreneurship, Digital Media & Entertainment
Schools:UC Berkeley Haas School of Business MBA 2010
GPA: 3.9 - undergrad 3.6 - grad-EE
WE 1: Social Gaming
25 Apr 2010, 13:19
Kudos
Bookmarks
(documenting my post here for the career index. More to come when I get a chance)
Generally, M&E is split into 5 main areas:
- Films/Movies
- Music
- TV
- Entertainment/Games
- Social Media
For the first three, they don't generally hire many MBAs, and any job search will require you to do a lot of networking, unpaid internships, and having alums/professors/connections introduce you to the right person.
In terms of games (the area I'm going into), the traditional companies like EA, Activision, LucasArts, etc... all hire some MBAs, but not a lot. It's more of a recent trend with many companies starting their MBA hiring program in the last 3-4 years. At Activision, MBAs usually are hired as brand managers, with consumer packaged goods background. Electronic Arts hire their MBAs as product managers, doing a project management and marketing role. LucasArts has a few MBAs in marketing, production management, and business development.
Social gaming (Zynga, Playfish, etc...) and mobile gaming will have more MBAs, usually doing product management roles where they lead projects, design new features, and do a lot of metrics analysis to improve the game.
Social Media companies like Facebook and other smaller startups hire a few MBAs for product management, usually requiring some pretty good technical (software) experience or skills. There are some marketing roles in companies like that which require MBAs too.
Hope that helps!
Kryzak
Generally, M&E is split into 5 main areas:
- Films/Movies
- Music
- TV
- Entertainment/Games
- Social Media
For the first three, they don't generally hire many MBAs, and any job search will require you to do a lot of networking, unpaid internships, and having alums/professors/connections introduce you to the right person.
In terms of games (the area I'm going into), the traditional companies like EA, Activision, LucasArts, etc... all hire some MBAs, but not a lot. It's more of a recent trend with many companies starting their MBA hiring program in the last 3-4 years. At Activision, MBAs usually are hired as brand managers, with consumer packaged goods background. Electronic Arts hire their MBAs as product managers, doing a project management and marketing role. LucasArts has a few MBAs in marketing, production management, and business development.
Social gaming (Zynga, Playfish, etc...) and mobile gaming will have more MBAs, usually doing product management roles where they lead projects, design new features, and do a lot of metrics analysis to improve the game.
Social Media companies like Facebook and other smaller startups hire a few MBAs for product management, usually requiring some pretty good technical (software) experience or skills. There are some marketing roles in companies like that which require MBAs too.
Hope that helps!
Kryzak
26 Apr 2010, 11:24
Kudos
Bookmarks
Another thing to keep in mind is that the cultures are VASTLY different between these sectors.
Video games and social media have company cultures that are much more similar to silicon valley tech companies. It is an engineering/technically driven culture -- the game level design, those who code the game engines, etc. are engineers. Also, the art department has a strong "comic book" culture so to speak - a lot of the artists traditionally were the comic book/fantasy kids growing up, and while their jobs are certainly on the "art" side, they are close cousins with the technical side in terms of personality and culture. Social media like Facebook, Twitter, etc. are also more similar in culture to other Silicon Valley tech companies - since a good number of them are venture funded and whose leadership are imported from other tech/VC-funded companies, so they are more similar in feel to Google, Yahoo and so forth (but obviously not as huge in terms of headcount).
Film, TV, and music is a completely different world.
Video games and social media have company cultures that are much more similar to silicon valley tech companies. It is an engineering/technically driven culture -- the game level design, those who code the game engines, etc. are engineers. Also, the art department has a strong "comic book" culture so to speak - a lot of the artists traditionally were the comic book/fantasy kids growing up, and while their jobs are certainly on the "art" side, they are close cousins with the technical side in terms of personality and culture. Social media like Facebook, Twitter, etc. are also more similar in culture to other Silicon Valley tech companies - since a good number of them are venture funded and whose leadership are imported from other tech/VC-funded companies, so they are more similar in feel to Google, Yahoo and so forth (but obviously not as huge in terms of headcount).
Film, TV, and music is a completely different world.
kryzak
Major Poster
Joined: 04 Jun 2007
Last visit: 10 Aug 2013
Posts: 5,452
Given Kudos: 14
Status:Um... what do you want to know?
Location: SF, CA, USA
Concentration: Technology, Entrepreneurship, Digital Media & Entertainment
Schools:UC Berkeley Haas School of Business MBA 2010
GPA: 3.9 - undergrad 3.6 - grad-EE
WE 1: Social Gaming
26 Apr 2010, 12:13
Kudos
Bookmarks
AlexMBAApply
very very true. That's also another reason the Film/TV/Music industry don't really value (or even think much) about MBAs. A few of my classmates are trying to break into that area, and their best chance is in the digital media arena, where many Film/TV/Music studios are trying to add social media marketing, digital download areas (other than just Hulu, iTunes, etc...). Those areas do look for MBAs, but the groups are smaller and the openings are rare.
