actually, RVD, the ironic thing is, if I were working for my own company or a company that I have a good stake in (i.e. startups), I wouldn't mind the situation you just described. I actually agree that employees at a startup should expect to do things like that. The sad thing is, the company that Avi is talking about is NOT a startup, nor do the employees really get a lot out of it for pouring their life into their jobs.
Case in point, I actually had that experience, with about 2 months, zero days off, 8am to 1am (yes, 1am) almost every day, to get a proposal done. No vacations, no holidays, no weekends, nada. Just work. We did it, and we got the contract. It was a huge win... what did the employees get? a 1 week pay bonus (after 50% witheld). Most of us didn't even get recognized in the company award section (because they had a "limit" of 25 people per group they can recognize). Very sad and it woke me up to the fact that I would never work that hard for a big company again.
I guess that's where I'm coming from and why I had my point of view. But I think we may just agree more than we think we do, RVD.