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One clear advantage of selling goods online is that smaller markets ca

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One clear advantage of selling goods online is that smaller markets ca [#permalink]

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New post 12 Feb 2017, 22:30
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One clear advantage of selling goods online is that smaller markets can be served
without the seller needing to invest in heavy inventory costs. Recordings of classical
music, for example, are increasingly hard to fnd at the larger music chains, where only
a handful of recordings sell well enough to make the inventory costs and use of shelf
space worthwhile, but the afcionado can now locate nearly any classical CD in print
on the Internet. In addition, forward-thinking artists without national reputations have
made their music available on personal sites or through services that provide the musicians
a more generous share of profts than that offered by the large record labels. For
some, this has resulted in increased sales volume, greater return on investment, greater
control of product, and a more direct connection with an eager market base. Major
orchestras and record labels have taken note, and have created Web sites where one
can purchase individual tracks, full CDs, archival recordings, and even music exclusively
made available for online downloads. Some symphony orchestras now include, with
the price of admission to a concert, the right to download a recording of the concert
afterward. Other services allow the listener unlimited streaming or downloading for a
monthly fee.
The question remains as to whether classical music will remain at the periphery of the
online market, just as it is in the big retail chains. The short answer is most likely yes;
classical music is now just one more niche market, albeit one with a particularly long
and distinguished past. Cultural factors—most notably television—have been at work
for some time now, creating a limited audience for music that requires sustained critical
listening. However, the digital economy has ensured two important factors. First, for
those with an interest, an impressively wide range of classical music will be available
for some time to come. Second, motivated new artists can earn enough to continue to
produce new recordings.

The primary purpose of the passage is to _______.
(A) demonstrate that classical music, though it is part of a culture that is
antithetical to its existence, will exist for some time to come
(B) acknowledge that classical music sales are unlikely to capture a
signifcantly larger part of the market share of musical recordings,
despite the benefcial effect of online sales
(C) discuss the many ways that the Internet has contributed, and will
contribute, to sales of smaller markets
(D) use the effect that online sales has had – and will have – on classical
music sales as an example of how the digital economy can change
smaller markets
(E) show how a few motivated artists have revolutionized a feld that was
in danger of becoming extinct

It can be inferred from the passage that the author believes that _______.
(A) classical music recordings available exclusively online are equal to
those available in stores
(B) the large music chains have not done enough to promote the sales of
classical music recordings
(C) the enjoyment of popular music does not necessitate long periods of
intense listening
(D) any classical musician who wishes to increase sales of his or her
recordings should set up a personal Web site
(E) the digital economy has had a mixed effect on classical music sales

Which of the following is NOT an example of the effect that the digital economy
has had on the selling of classical music, as described in the passage?
(A) Consumers are able to purchase CDs that are unavailable in stores.
(B) Artists fnd it easier to send promotional information to people who
have expressed an interest in the artists’ music.
(C) A major record label offers its new artists a greater share of profts than
in the past.
(D) Listeners download music without having to concern themselves with
the cost of each download.
(E) A new artist sells enough copies of a frst CD to pay for the production of
a second.

It can be inferred from the passage that one factor that has led to the marginalizing of classical music in retail stores is that _______.
(A) classical music must compete with a wide range of other niche market
recordings
(B) physical space is needed for better-selling recordings
(C) major orchestras have had a difcult time selling tickets to live
performances
(D) inventory costs of classical music recordings tend to be higher than
those associated with popular music
(E) recordings are displayed in a way that is disadvantageous to the
consumer who is interested in a recording that is not a big seller
[Reveal] Spoiler: Question #1 OA
[Reveal] Spoiler: Question #2 OA
[Reveal] Spoiler: Question #3 OA
[Reveal] Spoiler: Question #4 OA

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Joined: 29 Oct 2016
Posts: 268
Concentration: Finance, Economics
GMAT 1: 620 Q50 V24
GRE 1: 314 Q167 V147
Re: One clear advantage of selling goods online is that smaller markets ca [#permalink]

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New post 20 May 2017, 20:24
Hi,
Please help with #2.
I don't see anything related with"enjoyment."
Re: One clear advantage of selling goods online is that smaller markets ca   [#permalink] 20 May 2017, 20:24
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One clear advantage of selling goods online is that smaller markets ca

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