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Over the last three years, Saticoy Industries has seen nearly a 50% de

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Over the last three years, Saticoy Industries has seen nearly a 50% de [#permalink]

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Over the last three years, Saticoy Industries has seen nearly a 50% decrease in revenue from its website. In an effort to increase its single-visit conversion rate, the percentage of site visits that result in a purchase, Saticoy is redesigning its website so that users will never have to scroll in order to reach a checkout link, a redesign that will reduce the number of words on each page by over 60%.

Which of the following is a reason to believe that Saticoy's plan will not reach its goals?


A) The primary reason for Saticoy's sales decline is a dramatic decrease in the number of visitors to its website each month.

B) Respondents to a recent industry survey cited Saticoy's high prices, compared to its competitors, as the most common reason that they left the site without making a purchase.

C) The decline in Saticoy's single-visit conversion rate has been more severe for mobile visitors than for desktop visitors.

D) Saticoy's primary differentiating feature in the marketplace is its detailed descriptions of products.

E) Two of Saticoy's closest competitors have recently seen their website redesigns result in significantly reduced page traffic

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Originally posted by NandishSS on 25 Jan 2018, 03:22.
Last edited by Bunuel on 09 May 2018, 01:48, edited 1 time in total.
Renamed the topic and edited the question.
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Re: Over the last three years, Saticoy Industries has seen nearly a 50% de [#permalink]

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New post 25 Jan 2018, 05:56
Its D ..we are talking about conversion rate(people who visited n purchased item) not number of ppl visiting the page.
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Re: Over the last three years, Saticoy Industries has seen nearly a 50% de [#permalink]

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New post 27 Jan 2018, 05:29
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For me the answer should be B . If saticoy's prices are higher than its competitors then no matter what measures they take their plan will fail

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Re: Over the last three years, Saticoy Industries has seen nearly a 50% de [#permalink]

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New post 27 Jan 2018, 08:40
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It is either B) or D)

Not B) because the scenario listed in B) can still lead to an increase in conversion rate.Please note that the words "the most common reason" is NOT THE SAME AS "the only reason".

D) is correct though there could have been a better answer.For D) to be correct we have to assume that reducing 60% of the words leads to a reduction in description.Now how far is that a straightforward assumption I do not know. Some moderator please chip in.....
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Re: Over the last three years, Saticoy Industries has seen nearly a 50% de [#permalink]

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New post 28 Jan 2018, 04:45
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No one said high prices was the only reason. you have a solution to a problem that doesn't address its major cause. B is definitely a superior answer to D. reducing the number of words by 60% may not necessarily lead to reduction in the description of the product... off the top of my head, ads and reviews could comprise 60% of the words on a page. not a well thought-out question.
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Re: Over the last three years, Saticoy Industries has seen nearly a 50% de [#permalink]

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New post 28 Jan 2018, 09:28
jaytomrob wrote:
No one said high prices was the only reason. you have a solution to a problem that doesn't address its major cause. B is definitely a superior answer to D. reducing the number of words by 60% may not necessarily lead to reduction in the description of the product... off the top of my head, ads and reviews could comprise 60% of the words on a page. not a well thought-out question.

I agree with the highlighted part of jaytomrob's post. This is an important point that has the potential to make the OA a debatable one.
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Re: Over the last three years, Saticoy Industries has seen nearly a 50% de [#permalink]

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New post 01 Mar 2018, 06:48
D says that the descriptions are the differentiating feature. Can we assume that this feature was giving the success all these days?? it might just be the differentiating feature with no contribution to sales.
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Re: Over the last three years, Saticoy Industries has seen nearly a 50% de [#permalink]

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premise: SI facing decrease of revenue from its website.
Conclusion : So they redesigning the website, such a way that that users will never have to scroll in order to reach a checkout link. this means previously checkout link was very down the page.
Approach of redesign : reduce the number of words on each page by over 60%.

What to achieve? : Saticoy's plan will not reach its goals. means it will not achieve increase of revenue from its website.

Which of the following is a reason to believe that Saticoy's plan will not reach its goals?

A)The primary reason for Saticoy's sales decline is a dramatic decrease in the number of visitors to its website each month.--- may be user will increase may be not, may be user will increase but they will not checkout. too much to assume here for this choice to be true.
B)Respondents to a recent industry survey cited Saticoy's high prices, compared to its competitors, as the most common reason that they left the site without making a purchase. ---- previously S has high prices, and this has not changes yet. could be the answer. definitely better then A.
C)The decline in Saticoy's single-visit conversion rate has been more severe for mobile visitors than for desktop visitors. ---- mobile vs desktop was never the issue for us.
D)Saticoy's primary differentiating feature in the marketplace is its detailed descriptions of products. ---- if this is really an impressive thing then ppl would have some and purchase even before redesigning. now also it will happen in the same manner. means S need to make something else as primary differentiating feature.
E)Two of Saticoy's closest competitors have recently seen their website redesigns result in significantly reduced page traffic --- this has nothing to do with

So B and D both can be the answer in first go. lets try to eliminate one. What was the goal again. let see the following line again "In an effort to increase its single-visit conversion rate" So goal is increase conversion rate. if people come to site for detail description and by removing so much text, it removed its USP, conversion rate will decrease not increase, cause it is the main cause for the sale. While in B, well price is already high. redesign will not impact as everyone know about it.
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Re: Over the last three years, Saticoy Industries has seen nearly a 50% de [#permalink]

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New post 09 May 2018, 01:48
NandishSS wrote:
Over the last three years, Saticoy Industries has seen nearly a 50% decrease in revenue from its website. In an effort to increase its single-visit conversion rate, the percentage of site visits that result in a purchase, Saticoy is redesigning its website so that users will never have to scroll in order to reach a checkout link, a redesign that will reduce the number of words on each page by over 60%.

Which of the following is a reason to believe that Saticoy's plan will not reach its goals?


A) The primary reason for Saticoy's sales decline is a dramatic decrease in the number of visitors to its website each month.

B) Respondents to a recent industry survey cited Saticoy's high prices, compared to its competitors, as the most common reason that they left the site without making a purchase.

C) The decline in Saticoy's single-visit conversion rate has been more severe for mobile visitors than for desktop visitors.

D) Saticoy's primary differentiating feature in the marketplace is its detailed descriptions of products.

E) Two of Saticoy's closest competitors have recently seen their website redesigns result in significantly reduced page traffic


VERITAS PREP OFFICIAL SOLUTION:



A critical theme with Plan/Strategy Critical Reasoning questions is that the goal is the key issue (much like the conclusion in a standard Strengthen/Weaken argument). You must pay attention to the specific goal of the plan, which here is:

In an effort to increase its single-visit conversion rate, the percentage of site visits that result in a purchase...

Note that the goal is not to increase sales, or page traffic, or anything else. The goal is specific to conversion rate. This is why choices A and E, each of which deals with overall page traffic - number of visits - but not with conversion rate, are incorrect.

Recognize, also, that "a better plan does not weaken this plan" - another common theme with Plan/Strategy questions. Choice B fits that mold: while a better plan might be to reduce prices, that doesn't mean that this plan can't also help to increase (even if modestly so) conversion rate.

Choice C is incorrect in that it only sheds more light on the statistics in the premise but doesn't offer a reason why this plan wouldn't work. If it's tempting to you, it likely goes back to your desire for "a better plan" (e.g. a plan that emphasizes mobile conversion rate).

Choice D is correct, as it gives a reason that the plan might not work: if Saticoy reduces the amount of text on each page, it may be losing one of its main selling points, which is its detailed product descriptions - a big driver of Saticoy sales is the very text that it is looking to remove.
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Re: Over the last three years, Saticoy Industries has seen nearly a 50% de   [#permalink] 09 May 2018, 01:48
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