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arunpkumar
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Concentration: Strategy, General Management
Schools: Kellogg '18 (D) Tuck '18 Tepper '18 Duke '18 (WL) Goizueta '18 Rotman '18 (A) McCombs '18 (WL)
GMAT 1: 520 Q38 V32
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Schools: Kellogg '18 (D) Tuck '18 Tepper '18 Duke '18 (WL) Goizueta '18 Rotman '18 (A) McCombs '18 (WL)
GMAT 3: 670 Q47 V34
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25 Oct 2014, 03:17
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The following appeared in a proposal for a high school's annual fundraising event:
"In order to earn the most money for supplemental school programs, we will have larger and more thrilling rides at this year's School Fair, including a ferris wheel that is twice as tall as last year's ferris wheel. In addition, the game vendors will award more expensive prizes and the food stalls will showcase a variety of upscale international dishes. As a result, we will be able to charge a higher entrance fee and the dollar amount we earn via our commission on the vendors' revenues will be higher than it was last year."
Discuss how well reasoned you find this argument. Point out flaws in the argument's logic and analyze the argument's underlying assumptions. In addition, evaluate how supporting evidence is used and what evidence might counter the argument's conclusion. You may also discuss what additional evidence could be used to strengthen the argument or what changes would make the argument more logically sound.
The author states that larger and more thrilling rides, international dishes and more expensive prizes will attract more people to pay higher entrance fees. However, this conclusion relies on assumptions for which there is not clear evidence. The argument contains a number of faulty analogies and assumptions on account of which the argument does not appear to be convincing.
Firstly, the argument readily assumes that larger and more thrilling rides, including a ferris wheel twice as tall as last year's ferris wheel would attract more patrons to attend the fair. This is a weak and unsupported claim as the argument does not show any correlation between larger and thrilling rides and interest among attendants for more thrilling rides. For example, some attendees would consider a larger and more thrilling ferris wheel to be dangerous and therefore avoid it. The argument would have been clearer if it explicitly stated that a higher percentage of people from last year's fair demanded larger and more thrilling rides.
Secondly, the argument states that game vendors will award more expensive prizes and the food stalls will showcase a variety of international dishes so that the high school could earn more commission from the vendors. This is yet another weak and unsupported claim as the argument does not consider vendor revenues produced after providing expensive prizes. For example, if the vendors are required to provide expensive prizes, then they may not be able to provide a higher commission than last year as their profits would reduce because of the expensive prizes. If the argument were to provide evidence that profit ratios for vendors would be greater this year despite the expensive prizes, then the argument would have been more convincing.
Lastly, the author assumes that attendees would willingly pay a higher entrance fee on account of the additions to this year's school fair. However, this argument does not contain substantial evidence to prove that the attendees would actually be willing to pay a higher entrance fee. For example, if most of the attendees were not fascinated by any of the new additions, they would not have the inclination to pay a higher entrance fee and attend the school fair. The argument would have been clearer if it explicitly mentioned that the patrons would pay a higher entrance fee to see the new additions.
In conclusion, the author fails to consider some important factors such as the general patron inclination towards thrilling rides and revenues from vendors. If the author were to take the above listed points into consideration, the argument would have been more credible.
"In order to earn the most money for supplemental school programs, we will have larger and more thrilling rides at this year's School Fair, including a ferris wheel that is twice as tall as last year's ferris wheel. In addition, the game vendors will award more expensive prizes and the food stalls will showcase a variety of upscale international dishes. As a result, we will be able to charge a higher entrance fee and the dollar amount we earn via our commission on the vendors' revenues will be higher than it was last year."
Discuss how well reasoned you find this argument. Point out flaws in the argument's logic and analyze the argument's underlying assumptions. In addition, evaluate how supporting evidence is used and what evidence might counter the argument's conclusion. You may also discuss what additional evidence could be used to strengthen the argument or what changes would make the argument more logically sound.
The author states that larger and more thrilling rides, international dishes and more expensive prizes will attract more people to pay higher entrance fees. However, this conclusion relies on assumptions for which there is not clear evidence. The argument contains a number of faulty analogies and assumptions on account of which the argument does not appear to be convincing.
Firstly, the argument readily assumes that larger and more thrilling rides, including a ferris wheel twice as tall as last year's ferris wheel would attract more patrons to attend the fair. This is a weak and unsupported claim as the argument does not show any correlation between larger and thrilling rides and interest among attendants for more thrilling rides. For example, some attendees would consider a larger and more thrilling ferris wheel to be dangerous and therefore avoid it. The argument would have been clearer if it explicitly stated that a higher percentage of people from last year's fair demanded larger and more thrilling rides.
Secondly, the argument states that game vendors will award more expensive prizes and the food stalls will showcase a variety of international dishes so that the high school could earn more commission from the vendors. This is yet another weak and unsupported claim as the argument does not consider vendor revenues produced after providing expensive prizes. For example, if the vendors are required to provide expensive prizes, then they may not be able to provide a higher commission than last year as their profits would reduce because of the expensive prizes. If the argument were to provide evidence that profit ratios for vendors would be greater this year despite the expensive prizes, then the argument would have been more convincing.
Lastly, the author assumes that attendees would willingly pay a higher entrance fee on account of the additions to this year's school fair. However, this argument does not contain substantial evidence to prove that the attendees would actually be willing to pay a higher entrance fee. For example, if most of the attendees were not fascinated by any of the new additions, they would not have the inclination to pay a higher entrance fee and attend the school fair. The argument would have been clearer if it explicitly mentioned that the patrons would pay a higher entrance fee to see the new additions.
In conclusion, the author fails to consider some important factors such as the general patron inclination towards thrilling rides and revenues from vendors. If the author were to take the above listed points into consideration, the argument would have been more credible.
