The following appeared in a magazine article on trends and lifestyles:
“In general, people are not as concerned as they were a decade ago about regulating their intake of red meat and fatty cheeses. Walk into the Heart’s Delight, a store that started selling organic fruits and vegetables and whole-grain flours in the 1960’s, and you will also find a wide selection of cheeses made with high butterfat content. Next door, the owners of the Good Earth Café, an old vegetarian restaurant, are still making a modest living, but the owners ofthe new House of Beef across the street are millionaires.”
Essay:
The author argues that people are not as concerned as they were a decade ago about regulating their intake of red meat and fatty cheeses by citing a few instances including a store called Heart's Delight and the restaurants Good Earth Cafe and House of Beef. This argument suffers from a number of flaws, ranging from use of flimsy evidence to unfounded generalizations.
Firstly, it was stated that Heart's Delight have a wide selection of cheeses with high butterfat content. It is quite possible that the cheeses are available in said restaurant, but nobody has been buying them. Just because a food item is available in a store does not mean people are buying or consuming them. Moreover concern shall not be equated to actual intake or consumption. People might be concerned about what they eat but due to certain reasons (e.g. dietary requirement), they have to eat said food items.
Second, the argument says that the owners of vegetarian restaurant Good Earth Cafe are making a modest living but the owners of House of Beef across the street are millionaires. The financial state of either set of owners is irrelevant to the argument. There are a myriad of possibilities to explain this situation-- for one, the owners of the beef restaurant might have other sources of income. Profitability of both restaurants should also be considered-- selling beef might be more profitable than selling vegetarian dishes.
Finally, the comparison of people versus a decade ago is unfounded. There is no mention of information containing a date or a time period that supports this claim, only a mere mention that Heart's Delight started selling organic fruits and vegetables, and whole grain flours in the 1960s. Still, this has nothing to do with the consumption behavior of people a decade ago.
To improve this argument, the author must state that concern of the people can be directly measured by actual intake, profitability of each restaurant must be considered, and numbers showing that people are more concerned in regulating red meat and fatty cheeses a decade ago than at present. To further strengthen the claim, consumption per capita of said food items over a ten year period may be shown.