Dear Friends, Please provide feedback on my first AWA.
The Topic
We are spending too much on free customer service after a sale has been made; we need to limit our warranty to two years in order to improve our profit margins. The current lifetime warranty can lead to costs decades into a product's life cycle. Also, we pay our customer service employees a premium because they must possess expert skills across the entirety of our very diverse product line, including products we no longer sell
My Essay
The argument presented is a memo to executives at a company that manufactures industrial equipment. The argument states that the company is spending too much on free customer service after a sale has been made, therefore, it should limit warranty to two years in order to improve the company's profit margins. The argument does not provide enough evidences to support its conclusion.
Firstly, the argument does not provide enough data on how much the company is spending on free customer service and how much this spending is deteriorating the company's profit. The argument must also specify whether such spending is extraneous or a necessity.
Secondly, the argument suggests that the company should limit its warranty to two years in order to improve profit margins. But the argument does not put forward any evidence that the limiting its warranty to two years will not have any impact on the sales of the company. Additionally, It also does not provide enough information about the warranty provided by its competitor and how does it impact the company's prospective. Such information or evidence would have helped the author to strengthen the conclusion.
Thirdly, the argument states that the current lifetime warranty can lead to costs decades into a product's life cycle. It also mentions about the premium the company pays to the customer service employees. Both these statements refer to the cost company incurs for providing the warranty services. However, the argument does not mention that how these costs are reducing other costs to the company due to various reasons.
In summary, the argument is weak and flawed due to the reasons mentioned above. The suggestions mentioned above would help strengthen the argument and would make the argument more logically sound.