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30 May 2022, 17:27
Kudos
Bookmarks
Hello again, jabhatta2. How about we kill two birds with one stone?
1) Kellogg's Raisin Bran
2) Post Raisin Bran
3) nonbrand raisin bran
Now, if a consumer looks at Kellogg's and believes that it is guaranteed to be as good as either Post or the off-brand, then that consumer is more likely to purchase Kellogg's. The same can be said of a different consumer with Post, but not, according to answer choice (A), of a third consumer who was considering the off-brand product. (There is no belief in its guaranteed quality.) If the price of Kellogg's and Post were no higher than that of the off-brand cereal, then either Kellogg's or Post would be a safer bet, and that thought (conscious or unconscious in the mind of a consumer) could understandably drive sales for both brand-name products.
Perhaps the answer choice makes more sense now. Thank you for following up.
- Andrew
jabhatta2
A restatement of a premise does not supply new information, and answer choice (A) tells us what people believe, and nothing could be stronger than a guarantee. In combination with answer choice (A), the highlighted portion from the passage makes me think, Well, why not? Why would people not want to buy brand-name products when they do not sell at higher prices than their "generic" counterparts? But the answer choice did not go in that direction.
jabhatta2
We cannot define what, exactly, rival products refers to without further information, but I take it to mean any similar product that is competing with a given brand-name product. For instance, consider three cereals. (Pardon the American references.)
1) Kellogg's Raisin Bran
2) Post Raisin Bran
3) nonbrand raisin bran
Now, if a consumer looks at Kellogg's and believes that it is guaranteed to be as good as either Post or the off-brand, then that consumer is more likely to purchase Kellogg's. The same can be said of a different consumer with Post, but not, according to answer choice (A), of a third consumer who was considering the off-brand product. (There is no belief in its guaranteed quality.) If the price of Kellogg's and Post were no higher than that of the off-brand cereal, then either Kellogg's or Post would be a safer bet, and that thought (conscious or unconscious in the mind of a consumer) could understandably drive sales for both brand-name products.
Perhaps the answer choice makes more sense now. Thank you for following up.
- Andrew
31 May 2022, 02:47
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Namangupta1997
They used "invariant" to show contrast. "Invariant" means constant, not changing. They mean to say that though the brand name stays the same, the quality of the product could still change. The quality of the same brand name product may not be consistent over time.
31 May 2022, 06:19
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AndrewN
Thanks so much @AndrewN - i loved this example. If i could take this example - specifically the yellow highlight.
Why doesn't the third consumer have an gaurantee in the non-brand raisin bran ?
I ask because per the blue highlight below - the qualities of Kellogs / Post / Non brand ARE the same
Isn't the consumer AWARE of the blue highlight ?
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