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# Road to V42: Network executives allege that television

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Current Student
Joined: 19 Mar 2012
Posts: 4394
Location: India
GMAT 1: 760 Q50 V42
GPA: 3.8
WE: Marketing (Non-Profit and Government)

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04 Feb 2016, 22:20
2
5
00:00

Difficulty:

55% (hard)

Question Stats:

63% (02:13) correct 37% (02:16) wrong based on 319 sessions

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MediaCritic: Network executives allege that television viewership is decreasing due to the availability of television programs on other platforms, such as the internet and mobile devices. These executives claim that declining viewership will cause advertising revenue to fall and networks will thus be unable to spend the large sums necessary to produce high quality programming. That development, in turn, wll lead to a death of programming for the very devices that cannibalized television audience. However, research shows that users of alternative platforms are exposed to new programs and, as a result, actually increase the numbers of hours per week that they watch television. This demonstrates that alternative platforms will not prevent networks from increasing advertising revenue.

The portions in boldface play which of the following roles in the media critic's argument ?

(A)The first is an inevitable trend that weighs against the critic's claim; the second is the claim.
(B)The first is a prediction that is challenged by the argument; the second is a finding upon which the argument depends.
(C)The first clarifies the reasoning behind the critic' s claim; the second demonstrates why that claim is flawed.
(D)The first acknowledges a position that the technology executives accept as true; the second is a consequence of that position.
(E)The first opposes the critic's claim through an analogy; the second outlines a scenario in which that claim will not hold.

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Joined: 23 Jul 2014
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06 Feb 2016, 08:57
1
The Structure of the argument as I under stood
1.Evidence -> Intermediate conclusion -> Following final Conclusion
2. However - changes the direction
3. Counter Evidence -> Counter Conclusion = This is the Main Conclusion of the argument

So First bold face is a intermediate conclusion or a prediction
and Second bold face is a supporting evidence for the Final conclusion of the argument. However explains that what comes after it challenges what came before it.

In this Light , Answer should be (B)
The first is a prediction that is challenged by the argument; the second is a finding upon which the argument depends.
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My GMAT Journey is Complete.Going to start the MBA in Information Management from 2016
Good Luck everyone.

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Joined: 14 Apr 2015
Posts: 10

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18 Apr 2016, 08:21
I am ok with option B with "As a result" acting as an identifier

I am not able to understand why the answer is not C.

"declining viewership will cause advertising revenue to fall and networks will thus be unable to spend the large sums necessary to produce high quality programming." This portion explains the claim of the critic and the word "thus" provides the reasoning behind their claim. The 2nd BF statement clarifies the flawed reasoning by explaining an alternative process which would happen.

SC Moderator
Joined: 13 Apr 2015
Posts: 1687
Location: India
Concentration: Strategy, General Management
GMAT 1: 200 Q1 V1
GPA: 4
WE: Analyst (Retail)

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18 Apr 2016, 10:40
3
shamim2k14 wrote:
I am ok with option B with "As a result" acting as an identifier

I am not able to understand why the answer is not C.

"declining viewership will cause advertising revenue to fall and networks will thus be unable to spend the large sums necessary to produce high quality programming." This portion explains the claim of the critic and the word "thus" provides the reasoning behind their claim. The 2nd BF statement clarifies the flawed reasoning by explaining an alternative process which would happen.

Hi,

"These executives claim that declining viewership will cause advertising revenue to fall and networks will thus be unable to spend the large sums necessary to produce high quality programming". --> BF1 is a claim made by the executives and not by the media critic.

Moving over to BF2: "research shows that users of alternative platforms are exposed to new programs and, as a result, actually increase the numbers of hours per week that they watch television" --> The colored portion should help you determine that it is a finding which supports the position of the media critic.
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Joined: 01 Oct 2013
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08 Aug 2018, 21:39
Hello from the GMAT Club VerbalBot!

Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year. I am now bumping it up - doing my job. I think you may find it valuable (esp those replies with Kudos).

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Re: Road to V42: Network executives allege that television &nbs [#permalink] 08 Aug 2018, 21:39
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