saadis87
MediaCritic: Network executives allege that television viewership is decreasing due to the availability of television programs on other platforms, such as the internet and mobile devices. These executives claim that declining viewership will cause advertising revenue to fall and networks will thus be unable to spend the large sums necessary to produce high quality programming. That development, in turn, will lead to a death of programming for the very devices that cannibalized television audience. However, research shows that users of alternative platforms are exposed to new programs and, as a result, actually increase the numbers of hours per week that they watch television. This demonstrates that alternative platforms will not prevent networks from increasing advertising revenue.
The portions in boldface play which of the following roles in the media critic's argument ?
(A) The first is an inevitable trend that weighs against the critic's claim; the second is the claim.
(B) The first is a prediction that is challenged by the argument; the second is a finding upon which the argument depends.
(C) The first clarifies the reasoning behind the critic' s claim; the second demonstrates why that claim is flawed.
(D) The first acknowledges a position that the technology executives accept as true; the second is a consequence of that position.
(E) The first opposes the critic's claim through an analogy; the second outlines a scenario in which that claim will not hold.
Media critics argument:
Network executives allege that tv viewership is decreasing due to the availability of television programs on other platforms. (setting up the context for the argument)
These executives claim that declining viewership will cause advertising revenue to fall and networks will thus be unable to spend the large sums necessary to produce high quality programming. (Prediction by executives)
That development, in turn, will lead to a death of programming for the very devices that cannibalized television audience. (Further prediction by executives based on previous prediction)
However, research shows that users of alternative platforms are exposed to new programs and, as a result, actually increase the numbers of hours per week that they watch television. (Premise supporting media critic's argument. His conclusion is based on this finding)
Conclusion of media critic: Alternative platforms will not prevent networks from increasing advertising revenue.
Now look at the question carefully. We need to find the role played by the bold portions in media critic's argument. Are they his premises, his conclusion, counter to conclusion, a point he concedes etc. The bold portions need to be reviewed from media critic's view.
(A) The first is an inevitable trend that weighs against the critic's claim; the second is the claim.
Nothing says that the first is "inevitable"
(B) The first is a prediction that is challenged by the argument; the second is a finding upon which the argument depends.
Correct. The argument says that alternative platforms will NOT prevent increase in advertising revenue. The first bold portion says that advertising revenues will fall. The conclusion is challenging the first bold portion.
The second bold portion is a finding on which the critic's conclusion is based.
jabhatta2The second bold portion is all a part of "research shows"
"research shows that users of alternative platforms are exposed to new programs and, as a result, actually increase the numbers of hours per week that they watch television"
This is what the research shows - that other platforms increase exposure leading to increase in number of hrs of tv viewing.
(C) The first clarifies the reasoning behind the critic' s claim; the second demonstrates why that claim is flawed.
The first is counter to the critic's claim.
(D) The first acknowledges a position that the technology executives accept as true; the second is a consequence of that position.
First and second are against each other.
(E) The first opposes the critic's claim through an analogy; the second outlines a scenario in which that claim will not hold.
No analogy used.
Answer (B)