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# Sales campaigns aimed at the faltering personal computer

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SVP
Joined: 03 Feb 2003
Posts: 1597
Sales campaigns aimed at the faltering personal computer [#permalink]

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26 Jun 2003, 03:17
1
Which of the following best completes the passage below?
Sales campaigns aimed at the faltering personal computer market have strongly emphasized ease of use, called user-friendliness. This emphasis is oddly premature and irrelevant in the eyes of most potential buyers, who are trying to address the logically prior issue of whether___________________________________.

(A) user-friendliness also implies that owners can service their own computers
(B) personal computers cost more the more user-friendly they are
(C) currently available models are user-friendly enough to suit them
(D) the people promoting personal computers use them in their own homes
(E) they have enough sensible uses for a personal computer to justify the expense of buying one

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Manager
Joined: 11 Jun 2003
Posts: 72
Location: Moscow, Russia

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26 Jun 2003, 04:11
stolyar wrote:
Which of the following best completes the passage below?
Sales campaigns aimed at the faltering personal computer market have strongly emphasized ease of use, called user-friendliness. This emphasis is oddly premature and irrelevant in the eyes of most potential buyers, who are trying to address the logically prior issue of whether___________________________________.

(A) user-friendliness also implies that owners can service their own computers
(B) personal computers cost more the more user-friendly they are
(C) currently available models are user-friendly enough to suit them
(D) the people promoting personal computers use them in their own homes
(E) they have enough sensible uses for a personal computer to justify the expense of buying one

throw out the book with such questions!
SVP
Joined: 03 Feb 2003
Posts: 1597

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26 Jun 2003, 04:45
the master denies to work...
Try to guess in this case
Manager
Joined: 24 Jun 2003
Posts: 144
Location: India

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26 Jun 2003, 08:45
E?
Founder
Joined: 04 Dec 2002
Posts: 16985
Location: United States (WA)
GMAT 1: 750 Q49 V42

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26 Jun 2003, 13:56
Dmitry wrote:
stolyar wrote:
Which of the following best completes the passage below?
Sales campaigns aimed at the faltering personal computer market have strongly emphasized ease of use, called user-friendliness. This emphasis is oddly premature and irrelevant in the eyes of most potential buyers, who are trying to address the logically prior issue of whether___________________________________.

(A) user-friendliness also implies that owners can service their own computers
(B) personal computers cost more the more user-friendly they are
(C) currently available models are user-friendly enough to suit them
(D) the people promoting personal computers use them in their own homes
(E) they have enough sensible uses for a personal computer to justify the expense of buying one

throw out the book with such questions!

What's wrong? too hard/easy?
Manager
Joined: 18 Jun 2003
Posts: 140
Location: Hockeytown

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26 Jun 2003, 16:39
Yup, looks like (E)
SVP
Joined: 03 Feb 2003
Posts: 1597

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26 Jun 2003, 22:09
It is hard for me
explain why E
Manager
Joined: 11 Jun 2003
Posts: 72
Location: Moscow, Russia

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30 Jun 2003, 03:42
bb wrote:
Dmitry wrote:
stolyar wrote:
Which of the following best completes the passage below?
Sales campaigns aimed at the faltering personal computer market have strongly emphasized ease of use, called user-friendliness. This emphasis is oddly premature and irrelevant in the eyes of most potential buyers, who are trying to address the logically prior issue of whether___________________________________.

(A) user-friendliness also implies that owners can service their own computers
(B) personal computers cost more the more user-friendly they are
(C) currently available models are user-friendly enough to suit them
(D) the people promoting personal computers use them in their own homes
(E) they have enough sensible uses for a personal computer to justify the expense of buying one

throw out the book with such questions!

What's wrong? too hard/easy?

Hardness and easyness are not the problems. It is much worse when the CR question is not logical. As I guess is a case in this case.
Manager
Joined: 24 Jun 2003
Posts: 144
Location: India

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30 Jun 2003, 04:11
E because this is the only choice that appears to present a higher order issue for a customer of PCs, which will need to be addressed before she/he evaluates the user-friendliness of a PC.

Therefore, this is the only choice that fits in best with "... who are trying to address the logically prior issue of whether___________________________________. "
SVP
Joined: 03 Feb 2003
Posts: 1597

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30 Jun 2003, 04:16
I guess we should see a link friendliness = sensible uses
GMAT Instructor
Joined: 07 Jul 2003
Posts: 761
Location: New York NY 10024
Schools: Haas, MFE; Anderson, MBA; USC, MSEE

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07 Jul 2003, 01:50
1
The wording of the question implies that there is a possibility that the whole idea of "user-friendliness" is "premature" hence irrelevant. If a user has not yet determined whether there are any "uses" for the computer, the question of whether the computer is user-friendly or not is moot.
SVP
Joined: 03 Feb 2003
Posts: 1597

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07 Jul 2003, 02:44
AkamaiBrah wrote:
The wording of the question implies that there is a possibility that the whole idea of "user-friendliness" is "premature" hence irrelevant. If a user has not yet determined whether there are any "uses" for the computer, the question of whether the computer is user-friendly or not is moot.

Bravo, Sir!
Manager
Joined: 12 Feb 2008
Posts: 176

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24 Sep 2008, 05:39
E for me.
Manager
Joined: 21 Aug 2008
Posts: 186

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24 Sep 2008, 07:20
elmagnifico wrote:
E for me.

Good E. Nice question!
Manager
Joined: 22 Jul 2008
Posts: 140

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24 Sep 2008, 14:52
First you establish need for something and then, you make choices. Therefore, E.
VP
Joined: 05 Jul 2008
Posts: 1338

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25 Sep 2008, 14:35
Good Q. Makes sense that it is indeed E. I ruled out A B D but ended up picking C because I got hooked on the irrelevant part. The oddly premature dominates the irrelevant piece.

--== Message from GMAT Club Team ==--

This is not a quality discussion. It has been retired.

If you would like to discuss this question please re-post it in the respective forum. Thank you!

To review the GMAT Club's Forums Posting Guidelines, please follow these links: Quantitative | Verbal Please note - we may remove posts that do not follow our posting guidelines. Thank you.
Re: KAKSHKA-4   [#permalink] 25 Sep 2008, 14:35
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# Sales campaigns aimed at the faltering personal computer

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