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Studies by neuropsychologists show that, for a marketing cam

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Studies by neuropsychologists show that, for a marketing cam  [#permalink]

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New post 13 May 2014, 11:09
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B
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E

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  65% (hard)

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63% (01:58) correct 37% (02:00) wrong based on 425 sessions

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Studies by neuropsychologists show that, for a marketing campaign to result in a large number of sales, a high degree of brand recognition and generally positive associations with the brand's logo must both be sustained. Upon entering a new market, a company must saturate media outlets with advertisements to achieve brand recognition, but this strategy will likely cause negative reactions in the people who are over-exposed to the company's ads.

The claims above, if true, most strongly support which of the following conclusions?

A. Consumers are likely respond to the saturation marketing by purchasing large quantities of the company's products.
B. A saturation marketing strategy would be likely to fail at some time.
C. As long as consumers feel negatively about a company, that company's marketing campaign is likely to succeed.
D. A saturation marketing campaign would ensure that every potential consumer is aware of the new brand on the market.
E. For a marketing campaign to be successful, every consumer must have a positive association with the brand identity.

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Studies by neuropsychologists show that, for a marketing cam  [#permalink]

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New post 13 May 2014, 11:10
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VERITAS PREP OFFICIAL SOLUTION:



Correct Answer: B

This Inference question asks you to draw a conclusion based on the premises presented in the stimulus. The two premises are that 1) two conditions must be met for a marketing campaign to be successful, but that 2) those two conditions are in conflict with each other and cannot co-exist. Therefore, the campaign will probably not be successful. Answer B reflects this conclusion accurately. Choice A assumes that fulfilling only one of the two conditions is necessary for the marketing campaign to be successful. This is explicitly contradicted in the premises. Choice C is illogical both in terms of the premises and in our real-world experience. Choice D may be a definition of saturation marketing, but it is not a conclusion that can be drawn from the premises. Choice E is too extreme. A successful campaign requires only a generally positive association, not universally positive association for each and every consumer.
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Re: Studies by neuropsychologists show that, for a marketing cam  [#permalink]

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New post 13 May 2014, 12:09
B seems best : A saturation marketing strategy would be likely to fail at some time.
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Re: Studies by neuropsychologists show that, for a marketing cam  [#permalink]

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New post 10 Aug 2019, 21:23
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Re: Studies by neuropsychologists show that, for a marketing cam   [#permalink] 10 Aug 2019, 21:23
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