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FROM mbaMission Blog: Columbia Business School’s Student-Run Conferences
Columbia Business School (CBS) offers a series of student-run conferences throughout the year that give both first- and second-year students the opportunity to expand their knowledge across a variety of disciplines via panels and keynote speaker addresses, and to network with like-minded students, conference sponsors (who are often also big CBS recruiters), and even industry professionals.

During the popular Social Enterprise Conference, which typically takes place in the fall, speakers discuss the ways leaders and managers can use strategy as a tool to maximize social change and how organizations can incorporate a broader spectrum of social gains into their organizational strategies, among other issues. The 2021–2022 Social Enterprise Conference was hosted virtually as a digital event series between March and November, with the theme “Capital for Good.”

Like the Social Enterprise Conference, the Marketing Association of Columbia (MAC) Conference usually enjoys a packed house in the fall but was held online in 2020. The MAC Conference has focused on such topics as the elevation, enhancement, and personalization of the brand experience for today’s mindful consumer. The 2021 carried the theme “Navigating Marketing in a World in Flux” and welcomed such keynote speakers as the chief marketing officer of Samsung Electronics America, the head of marketing at Lyft, and the chief growth officer at Triller.

The annual CBS Healthcare Conference, which is held in February, has featured such panel discussions as “The Business of Cancer: Innovations, Trends and Challenges in Delivering Cures” and “Healthcare M&A: Is Bigger Always Better?” The 2022 conference took place virtually throughout two days and had the theme “Rebuilt to Last: Advancing a More Equitable and Sustainable Health Care Ecosystem.” Keynote speakers included the president and CEO of Northwell Health and the chief transformation and integration officer at Walgreen Boots Alliance.

The year-round conference season at CBS also includes the India Business Conference and the Columbia Women in Business Conference. CBS often touts its New York advantage—students have the business world right outside the school’s door, ripe for exploration. As you can see, however, this advantage does not mean that CBS neglects to bring the business world to its students.

For more information on CBS or 16 other leading MBA programs, check out our free mbaMission Insider’s Guides.
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FROM mbaMission Blog: How to Get Into Anderson School of Management: UCLA Anderson Essay Tips and Examples
[url=https://i0.wp.com/www.mbamission.com/blog/wp-content/uploads/2019/07/UCLA-Anderson-New-Logo-2019.png?ssl=1][img]https://i0.wp.com/www.mbamission.com/blog/wp-content/uploads/2019/07/UCLA-Anderson-New-Logo-2019.png?resize=300%2C63&ssl=1[/img][/url]

The UCLA Anderson School of Management requires candidates to provide just one essay, asking them to discuss a meaningful accomplishment and how it relates to their professional aspirations. For this sole essay, the admissions committee has set a maximum length of just 250 words, meaning that applicants must be concise and direct in their response. Some candidates might be tempted to use the optional essay to squeeze in more information about themselves, but anyone considering this option must be prudent about doing so because Anderson very clearly states that the essay is for “extenuating circumstances” only. Our full analysis of all the school’s 2022–2023 prompts follows.

UCLA Anderson 2022–2023 Essay Tips

[b]Required Essay: Tell us about a recent personal or professional achievement and how it connects to your MBA goals. (250 words maximum)[/b]
With this essay, Anderson wants to understand your current level of preparedness for your chosen professional path and to see evidence of your potential for success. You will want to reveal the qualities and skills you already possess that apply to your area of interest and illuminate how you view them in the context of where you want to go in the future. Although the admissions committee asks you to frame your accomplishment within the context of your MBA/career goals, note that it is open to hearing about a personal triumph—the assumption of course being that it is applicable to the topic and sufficiently revelatory. This option could be especially helpful for candidates who hope or plan to change careers, given that they might not have an achievement in their current professional role that would directly relate to their new target one. Focus on identifying a “win” to discuss that best showcases your level of readiness for the professional path you have chosen, whether that is with respect to what you achieved or to the way in which you were able to do so (or both, ideally). The school is looking to learn not just about what happened but also about how you made it happen, so offer insight into your thought processes and choices along the way to attaining your goal. 

[b]Optional: Are there any extenuating circumstances in your profile about which the Admissions committee should be aware. (250 words maximum)[/b]
Anderson’s option essay is your opportunity—if needed—to address any lingering questions that an admissions officer might have about your candidacy, such as a poor grade or overall GPA, a low GMAT or GRE score, or a gap in your work experience. Do not simply try to fill this space because you fear that not doing so would somehow count against you. The admissions committee states very clearly on its application requirements page, “No preference is given in the evaluation process to those who choose to respond to this optional essay, so please use your best judgment.” This means that no matter how tempted you might be, this is not the place to reuse a strong essay you wrote for a different school or to offer an anecdote or two that you were unable to include in your required essay. However, if you truly feel that you must emphasize or explain something that would legitimately render your application incomplete if omitted, write a very brief piece on this key aspect of your profile. But before you do, we suggest downloading your free copy of the [b][url=https://shop.mbamission.com/products/mbamission-optional-essays-guide]mbaMission Optional Essays Guide[/url][/b], in which we offer detailed advice on deciding whether to take advantage of the optional essay and how best to do so (with multiple sample essays), if needed.

[b]Reapplicant Essay(s): Reapplicants are those who applied for the MBA program within the last two application years so those who applied three or more years ago are considered new applicants. Reapplicants may answer one or both of the essay questions above as options, and they must provide additional updates within text boxes given in the application for any new test scores, career developments, or other changes since their last application.[/b]
Rather than asking reapplicants to provide an update on their candidacy and reassert their interest in Anderson’s MBA program, the school invites them to write either or both of the essays first-time applicants will submit. This seems to underscore the importance of the required essay question and the admissions committee’s interest in learning about this aspect of their candidates’ character.

[b]The Next Step: Mastering Your UCLA Anderson Interview[/b]
Many MBA candidates find admissions interviews stressful and intimidating, but mastering this important element of the application process is definitely possible—the key is informed preparation. We therefore offer our free [url=https://shop.mbamission.com/collections/interview-guides][b]Interview Guides[/b][/url] to spur you along! Download your free copy of the [url=https://shop.mbamission.com/products/ucla-anderson-interview-guide][b]UCLA Anderson Interview Guides[/b][/url] today.
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FROM mbaMission Blog: MBA Admissions Myths Destroyed: The Admissions Committee Will Not Notice My Weakness(es)
Our clients frequently ask, “If I write the optional essay about my [low GMAT score, low GPA, bad semester in college, long stretch of unemployment, etc.], will it call attention to that weakness and overemphasize it?” In short, no. Writing the optional essay about a weakness will instead allow you to control the narrative about that issue and thereby better mitigate any negative effects it might have.

The admissions committee very likely will take note of a low GMAT score or a low GPA and will be left with unanswered questions about that weakness if you do not use the optional essay to address it. Rather than putting the committee in the position of having to guess at an explanation, take control of the situation and grab the opportunity to explain the details behind the weakness.

For example, let us say you have a weak GPA overall because you worked full time in your first two years of college, but your GPA from your last two years is much stronger. Not writing the optional essay means that you are hoping the admissions committee will take the time to search through your transcript, note the change in the GPA, and examine your job history—and then make the connection between your two years of full-time work and your subsequently lower grades during those years. On the other hand, if you use the optional essay to explain exactly what happened, you no longer have to simply hope that they will put in that extra effort and can instead be confident that they are evaluating you using complete information. Likewise, they will not have to guess at the reason behind your low GPA, because you will have proactively filled in the story.

The bottom line is that the admissions committee is made up of professionals whose obligation is to examine all aspects of your profile. They are not punitive, but they are also not careless and will certainly note any weaknesses like those mentioned here. Keep in mind that these individuals are only human and are dealing with thousands of applications. Any way that you can save them time and effort by guiding them through the story of your application can only work to your advantage.
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FROM mbaMission Blog: How to Get Into Haas School of Business: Berkeley Haas Essay Tips and Examples
[url=https://i0.wp.com/www.mbamission.com/blog/wp-content/uploads/2019/07/Berkeley-haas-wordmark_square-gold-white-on-blue_1.png?ssl=1][img]https://i0.wp.com/www.mbamission.com/blog/wp-content/uploads/2019/07/Berkeley-haas-wordmark_square-gold-white-on-blue_1.png?resize=200%2C200&ssl=1[/img][/url]

For its first required application essay, the Haas School of Business at the University of California, Berkeley, wants candidates to dig deep on a personal level and discuss something about which they are passionate, and for its second, applicants are asked to explain the leader they hope to one day be. The Berkeley Haas admissions committee takes a slightly different approach to the optional essay than most programs do, offering both a short, multipart questionnaire (which is less complicated than it might seem at first glance) and a straightforward prompt that invites applicants, if needed, to address any unclear or problem areas in their profile. Together, the essays should allow you to offer insight into who you are as an individual and who you hope to be as a future business leader, to complement the information presented in your resume, recommendations, and basic stats. Read on for our more detailed analysis of all the school’s 2022–2023 prompts.

Berkeley Haas 2022–2023 Essay Tips

[b]Required Essay #1: What makes you feel alive when you are doing it, and why? (300 words maximum)[/b]
Perhaps you are familiar with the psychological concept of “flow,” which is a mental state people enter when they are completely immersed in and focused on something they enjoy and are enthusiastic about—it is also described as being “in the zone.” With this question, Berkeley Haas is basically asking you to discuss what puts you in the zone. If you are truly excited about something—and, we would assume, therefore engage in it on a regular basis—writing about it should not prove too challenging. Like all other application questions, this one has no “right” answer, so do not try to guess what you think the school wants to hear. Authenticity is key to your success here. Note that the prompt includes the words “when you are doing it,” so although you may feel strongly about certain causes or values, such as animal rights or environmental matters, for this essay, you will need to discuss an activity rather than an ideology. 

The school does not stipulate that your topic needs to come from a specific area of your life (e.g., professional life, community service, personal life). We appreciate that you are likely passionate about your career, but this is not automatically your best choice for a topic here, especially given that the school’s second required essay offers a better opportunity to discuss your professional side. What Berkeley Haas wants to learn from this essay is what gets your heart pumping and mind revving. Enthusiasm and intensity can be very inspiring and energizing and can lead to big ideas and actions. Sharing what incites such feelings in you gives the admissions committee an idea of where you might someday make an impression on the world, how you might leave your mark—especially once you are equipped with all you will gain and learn during your MBA experience.

That said, do not worry if the thing you feel so fervently about might initially seem commonplace to someone else. For example, perhaps you feel passionate about basketball. Because this is an interest anyone could share and enjoy, you might have concerns that it could sound pedestrian or unremarkable—and for many, this is a completely unremarkable pastime and one they should not write about. If, however, you can show that you have engaged with basketball in a way that takes the activity well beyond being a commonplace hobby and that it is something you connect with on a deep level and in various ways (perhaps having played for many years, you now coach youth teams from underprivileged neighborhoods in your community), then it most definitely becomes an acceptable discussion topic. In such a case, basketball could be used to reveal intensity, dedication, commitment to yourself and others, growth, longevity, and/or resilience. Of course, we are offering basketball here just for illustration purposes. We imagine you likely feel the flow when engaging in a completely different activity or even in disparate activities that are unified by a single behavior, such as when you are creating something or perhaps motivating others. The options are very much endless.

Once you have identified the passion you wish to discuss, avoid simply telling the admissions committee about it and instead illustrate how it manifests in your life. For example, rather than starting your essay by stating, “I have been watching and playing basketball since I was a child,” you need to create a more vivid impression of your dedication and involvement, such as “From playing with my brothers after school to varsity ball in college to now coaching a youth league in my community, I can hardly remember a time when basketball wasn’t an integral part of my life.” Or consider a more narrative approach, such as, “Dripping with sweat, I thrust my right arm up and knocked the basketball away, just as the buzzer sounded.” Once you have set the scene and presented the object of your fervor, you must then explain why you connect with it so strongly or so well. Perhaps it gives you a sense of peace or purpose, or it makes you feel connected with others in a meaningful way, or it allows you to challenge yourself mentally or physically. A successful essay response will not only paint a clear picture of your passion but also highlight the elements of your personality that make it significant to you.

[b]Required Essay #2:. What kind of leader do you aspire to be and why?  (300 words max)[/b]
This essay question is a rather self-explanatory one, and the best responses will simply supply the requested information in a clear, direct, and authentic manner. Given that you are applying to business school, we assume that you have a long-term vision for yourself professionally and are ambitious about it. Perhaps you have therefore done this already, but if not, the school is taxing you to think beyond just what you want to do or achieve and to envision (and articulate) how you will manage, inspire, direct, motivate, and command your future team members—as well as why you believe this is the ideal manifestation of leadership in your target role.

In addition to the obvious question(s) in this prompt, the admissions committee is asking, “How do you define a [strong, successful, effective, etc.] leader?” By describing the type of leader you wish to be yourself and presenting the traits and skills you feel you must gain or refine to become this person, you are essentially outlining the traits and skills you believe make or distinguish a good leader, and this angle gives the admissions committee a bit more insight into your values and how you view the world.

With only 300 words for the entire essay, you will need to keep your message concise and direct. This is certainly not the place to try to impress the admissions committee with a detailed story about a past leadership success. Instead, focus on succinctly relating the leadership abilities and mind-set you believe you should possess to be effective, what these qualities look like in action, and why you believe this embodiment of leadership is the right one for you and your chosen professional path.  

Although the admissions committee does not ask why you believe Berkeley Haas is the right place for you to develop your leadership abilities and knowledge, we encourage you to briefly touch on this topic to tie your aspirations clearly to what the program offers. So, doing some focused research to identify any particularly relevant resources, events, or other factors that align with your needs could be helpful in preparing to write this essay. Consider claiming your complimentary copy of the mbaMission [b][url=https://shop.mbamission.com/products/uc-berkeley-haas-school-of-business-insider-s-guide]Insider’s Guide to the Berkeley Haas School of Business[/url][/b] for an in-depth exploration of the program.

[b]Optional Information #1: We invite you to help us better understand the context of your opportunities and achievements.[/b]
[b]1. What is the highest level of education completed by your parent(s) or guardian(s)? [/b]
[b]– Did not complete high school

[/b][b]– High school diploma or equivalency (GED), associate’s degree (junior college), or vocational degree/license

[/b][b]– Bachelor’s degree (BA, BS)

[/b][b]– Master’s degree (MA, MS)

[/b][b]– Doctorate or professional degree (MD, JD, DDS)[/b]
[b]2. What is the most recent occupation of your parent(s) or guardian(s)?[/b]
[b]– Unemployed

[/b][b]– Homemaker

[/b][b]– Laborer

[/b][b]– Skilled worker

[/b][b]– Professional[/b]
[b]3. If you were raised in one of the following household types, please indicate.[/b]
[b]– Raised by a single parent

[/b][b]– Raised by an extended family member (grandparent, aunt/uncle, niece/nephew, cousin)

[/b][b]– Raised in a multi-generational home

[/b][b]– Raised in foster care[/b]
[b]4. What was the primary language spoken in your childhood home?[/b]
[b]5. If you have you ever been responsible for providing significant and continuing financial or supervisory support for someone else, please indicate.[/b]
[b]– Child

[/b][b]– Spouse

[/b][b]– Sibling

[/b][b]– Parent

[/b][b]– Extended family member (grandparent, aunt/uncle, niece/nephew, cousin)

[/b][b]– Other[/b]
[b]6. Please elaborate on any of your above responses. Alternatively, you may use this opportunity to expand on other hardships or unusual life circumstances that may help us understand the context of your opportunities, achievements, and impact. (300 words maximum)[/b]
[b]Optional Information #2: This section should only be used to convey relevant information not addressed elsewhere in your application. This may include explanation of employment gaps, academic aberrations, supplemental coursework, etc. You are encouraged to use bullet points where appropriate.[/b]
Although Berkeley Haas’s first optional essay prompt is somewhat elaborate, it is not necessarily all that complicated, and we imagine it will offer some applicants an easy way of highlighting particular elements of their background without having to try to fit them into a different essay. The school clearly wants direct information and basic explanation(s) from this option, so simply answer the questions and succinctly provide any necessary clarifications using the allocated word count. The second optional essay prompt asks applicants to focus specifically on information they deem most “relevant,” and the lack of a word limit means candidates can fully explain whatever they feel the admissions committee truly must know to be able to evaluate them fully and fairly, though the note about using bullet points implies that succinctness would be appreciated. This is not, however, a blank-slate invitation to dump every bit of remaining information about yourself that you feel the school is lacking. Also, avoid the temptation to simply reuse a strong essay you wrote for another program here or to offer a few anecdotes you were unable to incorporate into your other Berkeley Haas essays. Be judicious in your use of this opportunity, and submit an optional essay only if you truly believe a key element of your story or profile is needed for the school to have a complete and accurate understanding of you as a candidate. Consider downloading your free copy of our [url=https://shop.mbamission.com/products/mbamission-optional-essays-guide][b]mbaMission Optional Essays Guide[/b][/url], in which we offer detailed advice on when and how to take advantage of the optional essay (including multiple sample essays) to help you mitigate any problem areas in your profile.

[b]The Next Step: Mastering Your Berkeley Haas Interview[/b]
Many MBA candidates find admissions interviews stressful and intimidating, but mastering this important element of the application process is definitely possible—the key is informed preparation. And to help you develop this high level of preparation, we offer our [b][url=https://shop.mbamission.com/collections/interview-guides]free Interview Guides[/url][/b]! Download your free copy of the [b][url=https://shop.mbamission.com/products/haas-school-of-business-interview-guide]Berkeley Haas School of Business Interview Guide[/url][/b] today.
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FROM mbaMission Blog: How to Get Into Rotman School of Management: Toronto Rotman Essay Tips and Examples
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Applicants to the University of Toronto Rotman School of Management must submit one traditional written essay and are given the option of attaching up to three photos to support the message and claims made in that essay. In addition, candidates are required to complete a two-question video “interview” that involves a short, additional written component—none of which can really be prepared for in advance. Together, the school’s “essays” seem designed to round out the essentially one-dimensional stats and data points provided in the rest of the application to give the admissions committee a dynamic impression of each candidate as a unique individual—basically, to breathe some life into their profile. Read on for our more in-depth analysis of Toronto Rotman’s prompts for the 2022–2023 admissions season.

Toronto Rotman 2022–2023 Essay Tips

[b]Essay: Our admitted students stand out by doing interesting things with their personal and professional lives — something we describe as the ‘spike factor’; what are the things that you have done in your life that demonstrate Passion/ Grit/ Resilience/ Innovation/ Drive/ Ambition and more? This can cross all or any aspects of life outside of work – hobbies, volunteerism, awards, entrepreneurial ventures, sports, and the arts. We believe that exposure to a rich diversity of viewpoints makes for a superior learning experience, and pride ourselves on building a diverse class of exceptional individuals who will go on to make the School proud as professionals and alumni.[/b]
[b]Explain your spike factor (something unique about yourself) that you believe will contribute to the Rotman community and is aligned with Rotman values (up to 1,000 words).[/b]
[b]Optional: Please upload 1-3 of your ‘spikiest’ pictures to the supplemental items section of your application. Note: Your photos must be uploaded as a single PDF.[/b]
“What makes you you?” “Introduce yourself.” “What will you contribute to our community?” This prompt appears to be Rotman’s twist on these kinds of essay questions, and it uses the interesting angle of the “spike factor” as its framework. We assume that if you are targeting Rotman for your MBA, the “spike factor” concept is already familiar to you, but if it is not, you will clearly need to do some research before you can craft an effective essay response. In short, the concept was originally developed by (and subsequently borrowed from) McKinsey & Company to refer to an individual’s primary differentiator, what makes them special or sets them apart. It could be something they do, an aspect of their personality, a unique or particularly impressive ability, a compelling background or upbringing—the options are understandably personal and practically limitless.

Although early on in the prompt, a reference is made to students’ “personal and professional lives,” the query really directs you to focus on your life apart from your career (your “life outside of work”), so keep that in mind as you explore your options. To simplify, the admissions committee is looking for three key components in this essay:

[list]
[*] You discuss your personal life, rather than your career.[/*]
[*] You stress your diversity—what makes you different from your peers.[/*]
[*] You demonstrate that what you are highlighting aligns with one of the values emphasized in the prompt (passion, grit, resilience, innovation, drive, ambition—or one that is similar/would fit with this group).[/*]
[/list]
A good way to identify your best options for this essay is by making a list of things you believe are notable about you. Ask for input from your friends and family members, who might note or remind you of aspects you had forgotten or simply take for granted but that others value and admire. Then, home in on the options that best fulfill the three key criteria.

Submitting “spike” photos with your essay is not required, but we strongly encourage you to do so. You generally want to take advantage of any opportunity to build or strengthen the admissions committee’s impression and knowledge of you. But in this case, you do need to take time to identify strong options that clearly support whatever you are claiming in your essay. You do not simply want to upload artistically appealing pictures (unless, perhaps, you are claiming to be a skilled photographer); you want the photo(s) to substantiate and thereby reinforce your core message. Consider the mnemonic technique in which one creates a mental image to help them more readily remember certain facts and numbers. If selected wisely, your spike photos will help create a deeper and longer-lasting impression with the admissions reader by giving them corroborating nonverbal information and a kind of visual “anchor” to associate your profile with.

[b]Required Video Interview: Required video interview (2 questions) with a timed written response component (10 minutes in length)[/b]
When this video component of the Rotman application was introduced in 2012, an [b][url=https://inside.rotman.utoronto.ca/admissions/2012/09/14/innovation-in-the-admissions-process-introducing-the-video-essay/]admissions blog post[/url][/b] (which we assume remains relevant, given that the current application requirements page still links to it) clarified that it was “not an introduction of a video creation contest—we are interested in the content of your answers and not how well you can produce videos.”

And when the written component later appeared in 2015, a [b][url=https://inside.rotman.utoronto.ca/admissions/2015/09/03/rotmans-2016-intake-application-is-open/]blog post[/url][/b] clarified the reason behind its addition: “We were missing an opportunity to see the more casual and real-time style our students use most frequently to write emails communicating with team members, professors, etc. and a style that they will carry forward in their careers.”

Very simply, this application “essay” is all about demonstrating how well you can think and express yourself on the spot, both verbally and in writing. For typical application essays (including video ones), candidates can take time to consider their options, prepare and compose their potential submissions, ask others for input and/or feedback, revise or practice, and even start over from the beginning and try a completely different approach or use totally new content. Rotman’s video essay and written accompaniment completely preclude all of this, leaving you nowhere to hide, so to speak. They demand your natural, authentic instincts and nature. The admissions committee is basically banking on the idea that “what you see is what you (will truly) get.”

However, we encourage you to not see this as something bad or scary. You undoubtedly have much to offer as a potential Rotman MBA student, so view this as an opportunity to show the admissions committee what that looks like in action—how you will act in the classroom, in job interviews, as part of the school’s greater community. We simply cannot say this enough: as with all MBA application essay questions, there is no “right” answer. You either mesh with a program or you do not, and you definitely do not want to have to fake being someone you are not for two years, so just be yourself. Answer the school’s questions honestly, in your usual tone, voice, and words. Be confident, relaxed, and true to yourself. The content of your responses will not count as much as your presentation and authenticity.

That said, we recommend starting to work on minimizing your use of filler words and phrases (e.g., “um,” “uh,” “like,” “you know”) right away so that you are less likely to depend on or default to them when the time comes for your actual video session. This will serve you well in the classroom and in interviews down the road, too, so you might as well begin retraining yourself now.

Business schools outside the United States are increasingly popular among MBA hopefuls, and we at mbaMission are proud to offer our latest publications: [b][url=https://shop.mbamission.com/collections/international-program-guides]International Program Guides [/url][/b]for international programs. In these snapshots we discuss elements such as core curriculum, elective courses, locations, school facilities, and rankings. Download your free copy of the [url=https://shop.mbamission.com/products/rotman-school-of-management-program-guide][b]Rotman School of Management Program Guide[/b][/url] today.
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FROM mbaMission Blog: How to Get Into Fisher College of Business: Ohio Fisher Essay Tips and Examples
[url=https://i0.wp.com/www.mbamission.com/blog/wp-content/uploads/2019/07/The-Ohio-State-University-Fisher-College-of-Business.png?ssl=1][img]https://i0.wp.com/www.mbamission.com/blog/wp-content/uploads/2019/07/The-Ohio-State-University-Fisher-College-of-Business.png?resize=300%2C138&ssl=1[/img][/url]
The application essay questions for the Fisher College of Business at The Ohio State University give candidates an opportunity to add some detail and depth to their profiles beyond the statistics and other basic data conveyed in the rest of their application. The school’s first required essay is a rather traditional career goals statement, and for the second essay, applicants must share a significant achievement from their past and explain how the experience has equipped them to be an additive member of the Fisher MBA community. If needed, a 400-word supplemental essay is also available for candidates with unusual or unclear elements in their profiles. All aspiring Fisher students must complete a video interview soon after submitting their application, and although this is not technically an essay, we offer tips on preparing for it as well in our complete analysis, which follows.

Ohio Fisher 2022–2023 Essay Tips

[b]You will be required to complete two written essay responses. The essay questions give you the opportunity to present yourself more fully to our MBA Admissions Committee and to provide insight into your experiences, goals, and thought processes.[/b]
[b]ESSAY TOPIC 1: What are your short-term and long-term goals? How/why will an MBA help you achieve those goals? (Maximum words: 500)[/b]
The Fisher admissions committee is hardly breaking any new ground with this essay prompt, though the information it is requesting is important to all top MBA programs. Fisher is interested in learning where you see yourself going after you graduate and how you believe a business degree will equip you to fulfill your vision. Because this essay question covers several of the main components of a traditional personal statement, we encourage you to download a free copy of the [b][url=https://shop.mbamission.com/products/personal-statement-guide]mbaMission Personal Statement Guide[/url][/b], in which we offer detailed advice on approaching these topics, along with multiple illustrative examples.

[b]ESSAY TOPIC 2: Please tell us about the accomplishment you are most proud of. How will this experience allow you to contribute a unique perspective to the Fisher community? (Maximum words: 400)[/b]
We imagine that at this point in your life, you have achieved a number of things both personal and professional that you could use as fodder for an application essay. However, your goal here is not simply to impress the admissions committee with the scale or impact of your accomplishment but to offer one that best fits this particular prompt. This means you will need to select one that was truly meaningful for you on a profound level and that also left with you with a belief, mind-set, or understanding that would make you a valuable member of the Fisher network. The school does not stipulate whether the achievement you discuss should be from your career or your personal life, so thoroughly consider all your possibilities to identify the one that is most appropriate for this submission. Although sharing a non-work-related accomplishment in this essay could serve as a nice complement to your discussion of your career goals in Essay 1, do not feel that this is strictly necessary. What is most important is that the story you present clearly conveys your values (why you feel most proud of this achievement in particular) and explains how your takeaways have molded you into the kind of person Fisher would want in its ranks.  

We would recommend using only the first 100–150 or so words of this essay to describe your chosen experience, so that you will have sufficient leeway in which to then clearly reveal what you learned from it and how it has equipped you to contribute to the Fisher community in a substantial way. Do your best in this limited space to “show,” or really spell out, how things unfolded—rather than just stating the accomplishment or flatly presenting the situation—to give the admissions reader some perspective on how you conduct yourself and achieve.

You will then need to demonstrate both self-awareness and a thorough understanding of the Fisher MBA experience by outlining your takeaway(s) and drawing a connection between what you learned and what you can subsequently bring to the school as a member of its community. For example, you might have gained some useful insights you could share with your classmates in a related class or club, or maybe you now have an interesting viewpoint on commitment, determination, teamwork, or other such value. To effectively illustrate a connection between your takeaway from the experience and your expectation for applying it at Fisher, you will need to fully familiarize yourself with the program’s various resources and the characteristics of its community. Go the extra mile in learning about the school—connect with multiple students and alumni, read through recent school press releases and student blogs, peruse the [b][url=https://www.youtube.com/channel/UCnoUwaOD-rxstnHOc56d4sA]OSU Fisher YouTube channel[/url][/b], and, if offered, consider attending admissions events in your area (safely!). This will provide the kind of in-depth insight that will show the admissions committee you are really serious about Fisher and understand how and why you belong there.

[b]SUPPLEMENTAL ESSAY (OPTIONAL): This optional essay can be used to address any circumstances you’d like the Admissions Committee to be aware of (gaps in work history, academic performance, choice of recommenders, etc.). (Maximum words: 400)[/b]
This essay is your opportunity—if you need it—to address any lingering questions that an admissions officer might have about your candidacy, such as a poor grade or overall GPA, a low GRE or GMAT score, or, of course, one of the issues Fisher lists in the prompt. If you feel you might need to submit an additional essay for such a reason, consider downloading a free copy of our [b][url=https://shop.mbamission.com/products/mbamission-optional-essays-guide]mbaMission Optional Essays Guide[/url][/b], in which we offer detailed advice on when and how to take advantage of the optional essay (along with multiple annotated sample essays) to help mitigate any problem areas in your profile.

[b]Video Interview: Each applicant will be required to complete an online assessment comprised of pre-recorded video questions (delivered via Fisher’s Kira Talent platform). Since live interviews are by invitation only, the video interview is a way for us to virtually meet you and get a sense of your personality and potential beyond what you’ve included in your application. When completing your application, you’ll receive an email invitation to complete your video interview after saving the ‘Supporting Documents’ page.[/b]
[b]HOW IT WORKS: The process is simple—you will be asked a question, given prep time, and a set amount of time to respond. It should only take 20 to 30 minutes to complete and can be done on your own time. We recommend watching our “[url=https://info.fisher.osu.edu/graduate/kira-video-interview]7 Tips to Ace Your Kira Video Interview[/url]” webinar to understand how it works and to improve your application.[/b]
[b]WHAT YOU NEED: You will require an internet-connected computer with a functioning webcam and microphone. The system allows for unlimited practice sessions but once you start the formal interview questions you only get one chance—this allows us to see your candid responses. Be yourself![/b]
We know that required videos often strike fear into the hearts of business school candidates, but let us reassure you a bit and unpack this component of the Fisher application process, in hopes of helping you relax and put your best self forward. First of all, keep in mind that these video questions are not meant to trip you up or entice you to do or say anything that would get you immediately disqualified from consideration. Video submissions, as the Fisher admissions committee largely explains here, are opportunities for the admissions committee to put a “face,” so to speak, on your written application and learn a little more about your personality, energy level, communication style, and other such intangibles. In an [b][url=https://blog.fisher.osu.edu/prepping-for-your-online-interview]admissions blog post[/url][/b] from the year this video element was first added, a Fisher representative stated, “We really like to get to know all of our applicants but given the volume of applications we receive, it is not possible to meet or speak to everyone. This platform allows us to get to know you much better than anything else you’ll submit.” If you focus on being authentic and sincere, you will provide the admissions committee with exactly what it is seeking.

Before you begin preparing for this portion of the application, take time to watch the recommended webinar (a good rule of thumb is that whenever the admissions committee encourages you to do something in preparation for applying, do it!), which is brief, at just under six minutes, but full of helpful guidance. Fisher does not reveal exactly what candidates will be asked in the video segment, but in the school’s recommended video, a practice question appeared on the screen—“Imagine that you’ve been sent back in time to the year 1900. . . . How would you explain the internet to someone of that time period?” Just how reflective of the school’s actual questions this is we can only guess, though. In addition, the video shows (but does not overtly discuss) the option for a written response, so keep in mind that this might also be a possibility. Thankfully, Fisher’s Kira system is set up so that you can practice an unlimited number of times, so you will not have to go into this portion of the application cold. This is a valuable opportunity that we cannot encourage you enough to make the most of.

Fisher recommends using the STAR method when responding to its video questions to ensure that your answers include all the relevant information the admissions committee seeks, so be sure to do some research on what that technique entails, and then make it a central part of your practice efforts. We suggest practicing in front of a mirror to exercise maintaining a natural expression as you speak and timing yourself to ensure your answers do not tend to run long. Although you can prepare as much as you want, you will have only one chance to record your response(s) when you do the official interview. If you stumble while answering or ultimately are unhappy with your answer, unfortunately, you will not be able to rerecord anything or try again another time. This might make you nervous, but we encourage you to view the situation a little differently. As we have noted, Fisher wants to get to know the real you through these video essays. If you fumble for words or lose your train of thought, just laugh or shrug and continue with your response. Accepting a mistake with a sense of humor and grace will give the admissions committee a more positive and natural impression of your personality than rigid scripting and overpreparation ever could.

For additional sample questions—albeit more traditional ones than the example in the school’s video—you can use to practice, consider downloading a free copy of the [url=https://shop.mbamission.com/products/mbamission-interview-guide][b]mbaMission Interview Guide[/b][/url], in which we present a list of 100 common interview queries.
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FROM mbaMission Blog: Set Yourself Apart on LinkedIn: The “About” Section
This post was written by our resident Career Coach, [url=https://www.mbamission.com/who-we-are/team/elissa-harris/]Elissa Harris[/url]. To sign up for a free 30-minute career consultation with Elissa, please [url=https://www.mbamission.com/consult/career-coaching/]click here[/url].

Many steps are involved in building a LinkedIn profile, and drafting a compelling “About” section is one of them.

Here are five key criteria to keep in mind to ensure that your “About” section makes a positive first impression:[b][/b]

[list]
[b]It tells your story.[/b] Explain who you are as a professional (e.g., industry, function, and level of seniority), your skills and contributions, as well as your passions. The “About” section is basically the “pitch” (or an introduction) you would give verbally during a networking conversation. Do not shy away from incorporating a bit of your personality. [/*]
[b]It is targeted.[/b] Think about your intended audience: who is visiting your LinkedIn page, or who are you hoping will find you on LinkedIn? Determine what information is most compelling to that audience. Show your value-add. The “About” section is not a summary of everything you have done, but rather a curation of the most relevant things you have done that you want to keep doing in the future. [/*]
[b]It quickly grabs the reader’s attention.[/b] There are 2,000 characters in the “About” section, but only 90 on a mobile device and 200 on a desktop will be visible to the reader without clicking “see more.” Write a catchy (not cheesy) first sentence that encourages the reader to continue engaging with your content. [/*]
[b]It is error-free.[/b] Proofread! Ensure the content is easy to digest quickly and has no grammatical or typographical errors. Confirm that all the information is factually accurate and appropriate for a public platform. [/*]
[b]It uses relevant keywords.[/b] Think about the terms a recruiter might plug into the search bar—perhaps job titles or industry-specific words. [/*]
[/list]
If you are getting stuck writing your “About” section, follow these tips to identify appropriate content:

[list]
Reflect on your values and goals. What are your guiding principles? Why are you passionate about your current job or industry? Do you have any unique knowledge?  [/*]
Review the LinkedIn profiles of people in your industry and/or people who have your target job.[/*]
Read job descriptions that interest you and take note of recurring hard skills and keywords—especially in the responsibilities/tasks section. [/*]
Record your verbal introduction. Write down what you said, and then tweak the language to be appropriate for the written form. [/*]
Ask friends and colleagues to describe you and how you contribute to your employer.[/*]
[/list]
Bottom line: Your content and tone need to be consistent with who you are and your goals for LinkedIn.   
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FROM mbaMission Blog: All About MBA Application Recommendations
Yin and yang, two halves of a whole, a bagel and cream cheese—no, these are not philosophical concepts (or breakfast options, for that matter); instead, they are ways of thinking about how to choose your MBA application recommenders. Nearly all business schools require two recommendations, and rather than viewing the people who will write them as two discrete individuals each making a separate point about you, you should think of them as two knowledgeable sources whose letters will complement—and not repeat—each other. If you choose two recommenders who both highlight the same strengths they see in you, you will miss a valuable opportunity to make an impression on the admissions committee.

So, what should your MBA application recommendations say?
When business schools are considering an applicant, they are generally investigating two dimensions of the candidate. The first is the quantitative and analytical, while the second is qualitative. With respect to the quantitative, MBA programs are looking for good, old-fashioned smarts. Do you see numbers as professional tools? Are you able to assess business problems by using and manipulating data? Are you able to handle the quantitative work business schools require?

Sometimes the answer is obvious. A math major from an analytics company, for example, can easily check this box. In such cases, the applicant’s recommenders do not have to spend a lot of time asserting that the candidate is a quantitative phenom.

For others, though, this question might be tougher to answer. Consider an English major with a 700 GMAT score but no math courses on their transcript. Would they be a lost cause? Definitely not, but their math and analytical abilities would need to be validated in some way other than their grades, major, or GMAT/GRE. This is where a recommender comes in. If your recommender can reliably discuss your analytical skills—perhaps your ability to solve problems that no one else can or just how smart you are—then a positive view of your quantitative skills comes into focus. Would such a recommendation resolve all the admissions committee’s concerns about your analytical abilities? Not quite, but it would go a long way.

(If you really want to punch up your quantitative abilities, many online courses are available that can not only help you develop your skills but also impress the admissions committees.)

So what about highlighting your qualitative skills? In short, doing so would help answer any questions the admissions committee might have about your teamwork and leadership potential. Are you a good person to work with and/or to work for? Are you a natural leader? Are you someone people look up to?

Although you can partially answer such questions by sharing your extracurricular or college experiences, effectively conveying your qualitative strengths in your essays or resume is more difficult. Again, this is where your recommenders can help. As someone who knows you very well, they will be able to describe who you are, beyond your smarts. Are you the type of person a business school would want as part of its community? If so, your recommenders should strive to make this point clear.

So, who should your recommenders be?
For many applicants, this decision is obvious, though for others, it might be a little more difficult. So, if you are not immediately sure whom to turn to, start with some basics. A recommender should have worked with you closely, seen your work on a day-to-day basis, and most importantly, be willing to provide a great recommendation. Often, this would be a direct manager in your current job who can speak to your overall abilities. As noted earlier, your second recommender should be able to offer information that complements what your first recommender provides and to discuss different things.

Now for some wrinkles and frequently asked questions:
What if you cannot request a recommendation from your current boss because doing so will adversely affect your relationship with them—or even get you fired? This is actually not an uncommon problem, and you should simply explain this situation in the optional essay so the admissions committee understands. However, finding someone else who can speak to your day-to-day performance becomes even more important. Frequently, this means turning to a previous manager.

Does your recommender’s title or status matter? In short, no. Do not struggle to get the CEO of your firm to write you a recommendation if they have never seen your work product or style firsthand. Not only can they not provide the level of detail that makes for a strong recommendation but also, the admissions committees could even discount the letter, believing that you wrote the recommendation yourself and not the person with the impressive title.

How about an academic reference? This would probably not be your best option. You need a really good reason to have a former professor write you a recommendation. For most candidates, their active relationship with their professor was a long time ago, and the professor viewed them in a far different light than a professional reference would, meaning that their input would be less applicable to an MBA context.

How about getting a reference from a customer or client? A customer or client reference can be intriguing, but it should really be used only in very special cases. If you work for a family business, where your choice is to have either a client or your parent write the recommendation, then the answer is clear. But choose a client or customer as your recommender only if you are sure that they have seen your work day-to-day and can effectively speak to your managerial abilities.

Can you ask a colleague to write a recommendation? Technically yes, but this option works only in very specific cases. For example, if your current boss is a no-go, but you really want to highlight a recent achievement and no one else can speak to it, then this might be your best choice. Or perhaps the colleague is your partner in your startup or small business and therefore the only person who can give meaningful insight into how you built the business.

If you are having trouble securing a second recommendation, consider requesting one from someone from another organization you are actively involved with, such as a volunteer group. This is an especially good option when your leadership qualities are very much on display in your interactions or work with the organization.

So, in the end, what makes for the best recommendation? The answer is that the best recommendation is the one that paints you in the best light. If you have a real champion, someone who is going to truly gush about how great you are, that is probably more important than anything else. This is what the top schools want and therefore the type of recommendation you need to focus on getting.

For even more information about MBA letters of recommendation, download our free guide.
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FROM mbaMission Blog: How to Get Into Saïd Business School: Oxford Saïd Essay Tips and Examples
[url=https://i0.wp.com/www.mbamission.com/blog/wp-content/uploads/2017/07/SBS_School_logo_Blue_1181x261.jpg?ssl=1][img]https://i0.wp.com/www.mbamission.com/blog/wp-content/uploads/2017/07/SBS_School_logo_Blue_1181x261.jpg?resize=300%2C66&ssl=1[/img][/url]
The Saïd Business School at the University of Oxford takes a rather minimalist approach to application essays, asking its candidates to compose only one short, traditional written submission. The essay’s prompt gives applicants the leeway to share whatever additional information they believe the school needs to fully evaluate them, so they are not restricted by any particular topic, though the 250-word limit might feel restrictive for some candidates. However, Oxford also requires applicants to complete an online assessment involving several video questions and an on-the-spot mini essay. We imagine that most candidates would much prefer to write a second essay over contending with videos and spontaneous queries, but Oxford applicants should embrace this opportunity to showcase themselves in a more dynamic way for the admissions committee. In our full analysis, we provide guidance on approaching Oxford Saïd’s single essay question and online assessment, as well as its separate prompts for 1+1 MBA candidates and reapplicants.

Oxford Saïd 2022–2023 Essay Tips

[b]Tell us something that is not covered in your application which you would like the Admissions Committee to know about you. (Maximum 250 words)[/b]
If you are not paying close attention as you read through Oxford Saïd’s application information (though of course, you are, right?), you might accidentally interpret this question as a standard optional essay prompt. The wording could understandably give some applicants this initial impression, given that it is almost verbatim what we see from other schools as an add-on essay invitation, but in this case, the essay is required, so this is not a mistake you want to make. Perhaps Saïd is hoping to check candidates’ attention to detail with this query? 

If you have a notable problem or issue in your candidacy, this might be the right place to address it, given that the school does not offer a separate optional essay opportunity with which to do so. However, because this is an essay that all applicants must submit, your goal is to provide some key additional information here for the school to use in deciding whether to include you in its next incoming class, even if your profile is free of questionable components. You will therefore need to determine what is most important for the admissions committee to know to be able to evaluate you thoroughly and fairly, whether that is the story behind a seemingly unfavorable part of your application or whether it is one about a significant learning experience, impressive accomplishment, or unique ability (or something else altogether). As always, take time to consider everything the admissions committee will already be able to learn about you via the other parts of your application, from your statistics and resume to your recommenders’ contributions. With this essay, you want to round out that information in a positive way that pushes your candidacy forward in the direction of acceptance.

Even though this submission is not optional, we still recommend downloading a free copy of our [b][url=https://shop.mbamission.com/products/mbamission-optional-essays-guide]mbaMission Optional Essays Guide[/url][/b]. It might help you in determining whether or not you should write this essay on a problem area/issue (or perhaps which one, if your candidacy includes multiple questionable elements), and if so, the advice and many examples within will direct you in how to do so most effectively.

[b]If you are applying under the Oxford 1+1 scheme you also need to submit the following essay:[/b]
[b]Explain why you see this as particularly beneficial for you and how it fits with your career and personal development aims. (Maximum 250 words)[/b]
For this essay, Saïd provides a very straightforward prompt. Oxford has created an innovative two-year program through which you can earn two master’s degrees simultaneously. But the school has a simple request first—explain why the additional, non-MBA master’s degree is necessary for you. If you hope to participate in this program, you will need to help the school understand exactly why and how doing so will affect your career. With a mere 250 words in which to detail precisely how the 1+1 program will contribute to your management education and where you will apply that learning, you have no room to be vague. Clearly demonstrate a cause-and-effect relationship between the dual-degree program and the achievement of your goals. Your underlying message needs to be readily comprehensible: “I will complete X degree, which will benefit me by manifesting in Y part of my career.”

[b]Re-applicants will need to submit an additional essay: What improvements have you made in your candidacy since you last applied to the Oxford MBA? (Maximum 250 words) [/b]
Whether you have improved your academic record, received a promotion, begun a new and exciting project, increased your community involvement, or accepted some sort of personal challenge, the key to success with this essay is conveying a very deliberate path of achievement. Saïd wants to know that you have been actively striving to improve yourself and your profile, and that you have seized opportunities during the time since your previous application to do so, because earning a Saïd MBA is important to you. The responses to this essay question will vary greatly from one candidate to the next, because each person’s needs and experiences differ. We are more than happy to provide one-on-one assistance with this highly personal essay to ensure that your efforts are presented in the best light possible.

[b]Online assessment: You will need to complete five questions via our online assessment platform.[/b]
[b]To virtually meet you, get a sense of your personality and see how you think on your feet, you will need to complete an online assessment as part of your application:[/b]
[b]– Two motivation-based questions – all candidates will answer the same questions[/b]

[b]– Two competency-based questions – these will be randomised[/b]

[b]– Written response – this will be randomised and light-hearted to show us how you can think on your feet![/b]
[b]The motivation-based questions give you the opportunity to demonstrate your motivations for undertaking an MBA and why the Oxford MBA is the right programme for you. The competency-based questions let you demonstrate the skills and qualities we look for, such as decision-making, problem-solving, influence, leadership, and strong communication skills. [/b]
[b]Once you have submitted your application for either the Oxford MBA or Oxford 1+1 MBA you will see a link in your application status portal. This will enable you to register with Kira Talent, our online assessment platform, and complete your assessment. This link will appear up to 24 hours after submitting your application, therefore we strongly encourage you to leave yourself enough time to practice and complete the online assessment by the deadline in which you are applying.[/b]
[b]You will be provided with preparation time and practice sessions before going live with your real responses. The whole online assessment should only take up to 30 minutes for you to complete. All you need is a desktop or laptop computer with a functioning webcam, microphone and internet connection.[/b]
We know that required videos—and spontaneous ones, in particular—often strike fear into the hearts of business school candidates, but let us reassure you a bit about this component of the Oxford application process, so you can relax and put your best self forward. First of all, keep in mind that video questions like these are not intended to trip you up or entice you to do or say anything that would immediately disqualify you from consideration. Video submissions are most often merely opportunities for the admissions committee to put a “face,” so to speak, on your written application and learn a little more about your personality, energy level, communication style, and other such intangibles. In reference to the video component, the school’s [b][url=https://www.sbs.ox.ac.uk/programmes/oxford-mba/faqs#onlineassessment]admissions FAQs page[/url][/b] even states outright, “There are no right or wrong answers, and this isn’t a test. It’s just a way for us to get a glimpse into you and your personality and help to let you stand out as the unique candidate that you are!” If you focus on being authentic and sincere, you will provide the admissions committee with exactly what it is seeking. Thankfully, the Kira platform is set up so that you can practice an unlimited number of times, so you will not have to go into this portion of the application cold. This is a valuable opportunity that we cannot encourage you enough to make the most of.

To start, you will need to respond to two “motivation” questions, which will be the same for all applicants. Although the school does not present outright exactly what these questions will be, it does explain that it is interested in the “whys” behind your application and offers on its FAQs page the sample question “Why is an MBA the next step for you to further … your career?” We assume from the prompt that the other question would then naturally be some version of “Why do you want to earn your MBA from Oxford specifically?” (You might also want to be prepared to answer the query “Why is now the right time to get your MBA?” just in case.) You will be given one minute in which to prepare your answer and 90 seconds to record it. Because these topics are common elements of a traditional personal statement, we encourage you to download a free copy of the [b][url=https://shop.mbamission.com/products/personal-statement-guide]mbaMission Personal Statement Guide[/url][/b], which explains how best to prepare for and respond to questions related to these subjects and offers multiple illustrative examples.

You will also be required to answer two “competency” questions, which will be drawn from a group of options and will therefore vary for each candidate. Judging from the school’s proffered example—”Take a minute to tell us about a time where you’ve overcome a challenging situation, either professionally or personally. What was your approach to resolving the situation?”—these appear to be in the vein of typical interview questions. We suggest using the STAR (situation, task, action, result) method when responding to these questions to ensure that your answers include all the relevant information the admissions committee seeks. Take time to do some research on what this technique entails, and make it a central part of your practice efforts. You will be given 45 seconds to prepare your answer to these questions and one minute in which to respond. For sample questions you can use to practice, consider downloading a free copy of the [b][url=https://shop.mbamission.com/products/mbamission-interview-guide]mbaMission Interview Guide[/url][/b], in which we present a list of 100 common interview queries.

We recommend practicing in front of a mirror to exercise maintaining a pleasant and natural expression as you speak and timing yourself to ensure your answers do not tend to run long. Although you can prepare as much as you want, you will have only one chance to record your response(s) when you do the official interview. If you stumble while answering or ultimately are unhappy with your answer, unfortunately, you will not be able to rerecord anything or try again another time. This might make you nervous, but we encourage you to view the situation a little differently. As we have noted, Oxford wants to get to know the real you through these video essays. If you fumble for words or lose your train of thought, just laugh or shrug and continue with your response. Accepting a mistake with a sense of humor and grace will give the admissions committee a more positive and natural impression of your personality than rigid scripting and overpreparation ever could.

The final portion of the online assessment involves a written response to a query the admissions committee describes as “light-hearted,” offering as an example “Apples are more versatile than bananas. Discuss.” Because truly preparing in advance for such a casual and nonpersonal prompt is largely impossible, this is the question that will give the admissions committee the best impression of how you improvise and perform extemporaneously, as well as communicate clearly under pressure. Focus a little less on trying to write a serious treatise and more on being authentic to your personality and letting a bit of your creative side shine through—though be sure to stay on topic and actually provide an answer to the question! You will be given five minutes to craft your response, which the FAQs page notes should allow you to write up to 500 words. If you want to practice for this part, ask a friend or family member to Google “silly questions,” or “funny” or “random” ones (a quick search brought up such examples as “Is cereal soup?” and “If animals could talk, which would be the rudest?”), and choose some for you. Then give yourself five minutes in which to formulate and type up a response to each. This will give you a feel for how much time five minutes really is, how much you can generally write in that period, and how well you are able to develop a mini essay that both provides a clear answer and is reflective of your personal style.

Business schools outside the United States are increasingly popular among MBA hopefuls, and we at mbaMission are proud to offer our latest publications: [url=https://shop.mbamission.com/collections/international-program-guides][b]International Program Guides[/b][/url]. In these snapshots we discuss core curriculums, elective courses, locations, school facilities, rankings, and more. Click here to download your free copy of the [b][url=https://shop.mbamission.com/products/said-business-school-program-guide]Saïd Business School Program Guide[/url][/b].
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FROM mbaMission Blog: How to Get Into Villanova School of Business: Villanova Essay Tips and Examples
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The Villanova School of Business takes a rather traditional approach with its application essays, posing two questions that together cover several main elements of a standard personal statement (which at one time was a very common MBA application submission). The school wants to understand why you feel you need an MBA to progress in your career and why you believe Villanova is the best place for you to earn the degree and have your business school experience. As a first step, we encourage you to download a free copy of the [b][url=https://shop.mbamission.com/products/personal-statement-guide]mbaMission Personal Statement Guide[/url][/b], which outlines in detail how to approach these topics in an application essay (and includes illustrative examples), and we offer our more Villanova-specific advice in our analysis, which follows.

[b]Villanova [/b]2022–2023 Essay Tips

[b]Question #1: At the Villanova School of Business, we are committed to providing a learning experience that equips students with the skills to innovate, adapt and lead in a complex professional environment. Our MBA program is designed to hone and refine both hard and soft skills in an effort to arm students with the tools they need to achieve their professional goals. With that in mind, please discuss a skill you would like to either improve or acquire throughout the course of our program. (Essay responses are limited to two-pages double-spaced.)[/b]
This essay prompt includes a fair bit of preamble, though the school’s core question is really just “Why do you need an MBA?” To be effective, your response needs to fulfill three key criteria. The first is that the skill you “would like to … improve or acquire” is relevant to your career goal and necessary for you to develop to be successful in your target future role. Next, the skill obviously needs to be one that only a business school experience can provide—otherwise, you would not be making a very strong argument for needing to pursue an MBA program. And of course, Villanova must offer courses, events, experiences, faculty members, and/or other resources that would allow you to gain or strengthen that specified skill. This last criterion demands that you educate yourself well on everything the school’s MBA program has to offer. Go beyond its website and viewbook, and contact students and alumni directly, read student blogs, peruse discussion boards, catch up on the past year or more of the school’s press releases, spend some time on [b][url=https://www.youtube.com/c/VillanovaSchoolofBusiness]its YouTube channel[/url][/b]—these are all good places to start (or better, continue!) educating yourself about what the Villanova School of Business is really like.

Although the central component of the prompt here is the skill you wish to attain or improve, you will also need to share what your professional goals are so that the admissions committee has the proper context for evaluating your response. Even if you have noted your goals elsewhere in your application, you should not assume that the admissions representative who reads your essay will have necessarily read that part of your application also (or would readily remember it, if they had). You want anyone who encounters your essay to understand where you hope to go in your career, what you must learn or develop to get there, and why you need an MBA—and specifically one from Villanova—to make your goals reality. Remember to keep the greatest focus on your selected skill, though, and to clearly explain why it is pivotal to your desired career and how you anticipate acquiring or enhancing it via the program.

[b]Question #2: There are many factors present in the Villanova School of Business (VBS) community, which can also provide insight into the type of students who would flourish at VSB. Some of those qualities include intellectual curiosity, social responsibility, global awareness, an open mind and a creative spirit. Thinking about your research into our program and community, why do you feel Villanova is the best fit for your MBA experience? (Essay responses are limited to two-pages double-spaced.)[/b]

To effectively answer this question, as with the previous one, you will need to research all aspects of Villanova and the MBA experience it offers, from its resources and community to its extracurriculars and location. Generic claims and empty pandering have no place at all in this essay. The admissions committee wants to know that you are enthusiastic about what Villanova has to offer and that you understand exactly how and why it would fulfill your needs better than any other school. Note that the prompt mentions fit with its overall “MBA experience,” not just its academic or professional components, so be sure to explore and discuss extracurricular opportunities and characteristics as well. The elements of Villanova that you reference must be specific to your particular interests, character, style, and goals (both personal and career related), and the connections between them must be made very clear. Be authentic about what draws you to the school, and explain how you expect to gain and grow through the opportunities available there and benefit from the overall experience.

[b]Supplemental Essay(s): You will also have the opportunity to upload any supplemental essays you wish to include as part of your application[/b]
Interestingly, Villanova allows, if not invites, you to submit additional essays of any kind, if you would like. And not just an essay, singular, but essays, plural. We caution you, however, against seeing this as an opportunity to upload every strong essay you wrote for a different program here. Admissions officers are extremely busy people, and asking them to spend additional time and do additional work assessing your application is not something you should do without serious thought and a very good reason. Show that you have good judgment and be thoughtful about how (and if) you take advantage of this option.

That said, if you have anything in your profile that could be considered confusing or problematic, such as a gap in your academic transcript or work experience, a low GPA or GMAT/GRE score, an unusual choice of recommender, or a disciplinary or legal incident, this would be the perfect place to address it. Clarify for the admissions committee the story behind the issue. For help doing so, we encourage you to download a free copy of our [b][url=https://shop.mbamission.com/products/mbamission-optional-essays-guide]mbaMission Optional Essays Guide[/url][/b], in which we offer detailed advice on how to approach and write this kind of optional essay, including multiple examples.

The other condition under which you might want to upload an additional essay here is if you have something in your candidacy that would help you stand out and/or contribute in a special way to the Villanova community—perhaps a unique background, skill, experience, or accomplishment—especially if you have already discussed this effectively in an essay for another school and can therefore easily provide it. (Before rushing to do this, though, make sure to remove any references to the other program!) If you do not feel that Villanova’s two required essays allow you to share enough about yourself and your story for the admissions committee to evaluate you fully and fairly, this would be your chance to fill in the missing pieces. But focus on being direct and succinct so that you convey your intended information without placing undue burden on the admissions readers.
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FROM mbaMission Blog: How to Get into Saïd Business School: Oxford Saïd Essay Tips and Examples
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The Saïd Business School at the University of Oxford takes a rather minimalist approach to application essays, asking its candidates to compose only one short, traditional written submission. The essay’s prompt gives applicants the leeway to share whatever additional information they believe the school needs to fully evaluate them, so they are not restricted by any particular topic, though the 250-word limit might feel restrictive for some candidates. However, Oxford also requires applicants to complete an online assessment involving several video questions and an on-the-spot mini essay. We imagine that most candidates would much prefer to write a second essay over contending with videos and spontaneous queries, but Oxford applicants should embrace this opportunity to showcase themselves in a more dynamic way for the admissions committee. In our full analysis, we provide guidance on approaching Oxford Saïd’s single essay question and online assessment, as well as its separate prompts for 1+1 MBA candidates and reapplicants.

Oxford Saïd 2022–2023 Essay Tips

[b]Tell us something that is not covered in your application which you would like the Admissions Committee to know about you. (Maximum 250 words)[/b]
If you are not paying close attention as you read through Oxford Saïd’s application information (though of course, you are, right?), you might accidentally interpret this question as a standard optional essay prompt. The wording could understandably give some applicants this initial impression, given that it is almost verbatim what we see from other schools as an add-on essay invitation, but in this case, the essay is required, so this is not a mistake you want to make. Perhaps Saïd is hoping to check candidates’ attention to detail with this query? 

If you have a notable problem or issue in your candidacy, this might be the right place to address it, given that the school does not offer a separate optional essay opportunity with which to do so. However, because this is an essay that all applicants must submit, your goal is to provide some key additional information here for the school to use in deciding whether to include you in its next incoming class, even if your profile is free of questionable components. You will therefore need to determine what is most important for the admissions committee to know to be able to evaluate you thoroughly and fairly, whether that is the story behind a seemingly unfavorable part of your application or whether it is one about a significant learning experience, impressive accomplishment, or unique ability (or something else altogether). As always, take time to consider everything the admissions committee will already be able to learn about you via the other parts of your application, from your statistics and resume to your recommenders’ contributions. With this essay, you want to round out that information in a positive way that pushes your candidacy forward in the direction of acceptance.

Even though this submission is not optional, we still recommend downloading a free copy of our [b][url=https://shop.mbamission.com/products/mbamission-optional-essays-guide]mbaMission Optional Essays Guide[/url][/b]. It might help you in determining whether or not you should write this essay on a problem area/issue (or perhaps which one, if your candidacy includes multiple questionable elements), and if so, the advice and many examples within will direct you in how to do so most effectively.

[b]If you are applying under the Oxford 1+1 scheme you also need to submit the following essay:[/b]
[b]Explain why you see this as particularly beneficial for you and how it fits with your career and personal development aims. (Maximum 250 words)[/b]
For this essay, Saïd provides a very straightforward prompt. Oxford has created an innovative two-year program through which you can earn two master’s degrees simultaneously. But the school has a simple request first—explain why the additional, non-MBA master’s degree is necessary for you. If you hope to participate in this program, you will need to help the school understand exactly why and how doing so will affect your career. With a mere 250 words in which to detail precisely how the 1+1 program will contribute to your management education and where you will apply that learning, you have no room to be vague. Clearly demonstrate a cause-and-effect relationship between the dual-degree program and the achievement of your goals. Your underlying message needs to be readily comprehensible: “I will complete X degree, which will benefit me by manifesting in Y part of my career.”

[b]Re-applicants will need to submit an additional essay: What improvements have you made in your candidacy since you last applied to the Oxford MBA? (Maximum 250 words) [/b]
Whether you have improved your academic record, received a promotion, begun a new and exciting project, increased your community involvement, or accepted some sort of personal challenge, the key to success with this essay is conveying a very deliberate path of achievement. Saïd wants to know that you have been actively striving to improve yourself and your profile, and that you have seized opportunities during the time since your previous application to do so, because earning a Saïd MBA is important to you. The responses to this essay question will vary greatly from one candidate to the next, because each person’s needs and experiences differ. We are more than happy to provide one-on-one assistance with this highly personal essay to ensure that your efforts are presented in the best light possible.

[b]Online assessment: You will need to complete five questions via our online assessment platform.[/b]
[b]To virtually meet you, get a sense of your personality and see how you think on your feet, you will need to complete an online assessment as part of your application:[/b]
[b]– Two motivation-based questions – all candidates will answer the same questions[/b]

[b]– Two competency-based questions – these will be randomised[/b]

[b]– Written response – this will be randomised and light-hearted to show us how you can think on your feet![/b]
[b]The motivation-based questions give you the opportunity to demonstrate your motivations for undertaking an MBA and why the Oxford MBA is the right programme for you. The competency-based questions let you demonstrate the skills and qualities we look for, such as decision-making, problem-solving, influence, leadership, and strong communication skills. [/b]
[b]Once you have submitted your application for either the Oxford MBA or Oxford 1+1 MBA you will see a link in your application status portal. This will enable you to register with Kira Talent, our online assessment platform, and complete your assessment. This link will appear up to 24 hours after submitting your application, therefore we strongly encourage you to leave yourself enough time to practice and complete the online assessment by the deadline in which you are applying.[/b]
[b]You will be provided with preparation time and practice sessions before going live with your real responses. The whole online assessment should only take up to 30 minutes for you to complete. All you need is a desktop or laptop computer with a functioning webcam, microphone and internet connection.[/b]
We know that required videos—and spontaneous ones, in particular—often strike fear into the hearts of business school candidates, but let us reassure you a bit about this component of the Oxford application process, so you can relax and put your best self forward. First of all, keep in mind that video questions like these are not intended to trip you up or entice you to do or say anything that would immediately disqualify you from consideration. Video submissions are most often merely opportunities for the admissions committee to put a “face,” so to speak, on your written application and learn a little more about your personality, energy level, communication style, and other such intangibles. In reference to the video component, the school’s [b][url=https://www.sbs.ox.ac.uk/programmes/oxford-mba/faqs#onlineassessment]admissions FAQs page[/url][/b] even states outright, “There are no right or wrong answers, and this isn’t a test. It’s just a way for us to get a glimpse into you and your personality and help to let you stand out as the unique candidate that you are!” If you focus on being authentic and sincere, you will provide the admissions committee with exactly what it is seeking. Thankfully, the Kira platform is set up so that you can practice an unlimited number of times, so you will not have to go into this portion of the application cold. This is a valuable opportunity that we cannot encourage you enough to make the most of.

To start, you will need to respond to two “motivation” questions, which will be the same for all applicants. Although the school does not present outright exactly what these questions will be, it does explain that it is interested in the “whys” behind your application and offers on its FAQs page the sample question “Why is an MBA the next step for you to further … your career?” We assume from the prompt that the other question would then naturally be some version of “Why do you want to earn your MBA from Oxford specifically?” (You might also want to be prepared to answer the query “Why is now the right time to get your MBA?” just in case.) You will be given one minute in which to prepare your answer and 90 seconds to record it. Because these topics are common elements of a traditional personal statement, we encourage you to download a free copy of the [b][url=https://shop.mbamission.com/products/personal-statement-guide]mbaMission Personal Statement Guide[/url][/b], which explains how best to prepare for and respond to questions related to these subjects and offers multiple illustrative examples.

You will also be required to answer two “competency” questions, which will be drawn from a group of options and will therefore vary for each candidate. Judging from the school’s proffered example—”Take a minute to tell us about a time where you’ve overcome a challenging situation, either professionally or personally. What was your approach to resolving the situation?”—these appear to be in the vein of typical interview questions. We suggest using the STAR (situation, task, action, result) method when responding to these questions to ensure that your answers include all the relevant information the admissions committee seeks. Take time to do some research on what this technique entails, and make it a central part of your practice efforts. You will be given 45 seconds to prepare your answer to these questions and one minute in which to respond. For sample questions you can use to practice, consider downloading a free copy of the [b][url=https://shop.mbamission.com/products/mbamission-interview-guide]mbaMission Interview Guide[/url][/b], in which we present a list of 100 common interview queries.

We recommend practicing in front of a mirror to exercise maintaining a pleasant and natural expression as you speak and timing yourself to ensure your answers do not tend to run long. Although you can prepare as much as you want, you will have only one chance to record your response(s) when you do the official interview. If you stumble while answering or ultimately are unhappy with your answer, unfortunately, you will not be able to rerecord anything or try again another time. This might make you nervous, but we encourage you to view the situation a little differently. As we have noted, Oxford wants to get to know the real you through these video essays. If you fumble for words or lose your train of thought, just laugh or shrug and continue with your response. Accepting a mistake with a sense of humor and grace will give the admissions committee a more positive and natural impression of your personality than rigid scripting and overpreparation ever could.

The final portion of the online assessment involves a written response to a query the admissions committee describes as “light-hearted,” offering as an example “Apples are more versatile than bananas. Discuss.” Because truly preparing in advance for such a casual and nonpersonal prompt is largely impossible, this is the question that will give the admissions committee the best impression of how you improvise and perform extemporaneously, as well as communicate clearly under pressure. Focus a little less on trying to write a serious treatise and more on being authentic to your personality and letting a bit of your creative side shine through—though be sure to stay on topic and actually provide an answer to the question! You will be given five minutes to craft your response, which the FAQs page notes should allow you to write up to 500 words. If you want to practice for this part, ask a friend or family member to Google “silly questions,” or “funny” or “random” ones (a quick search brought up such examples as “Is cereal soup?” and “If animals could talk, which would be the rudest?”), and choose some for you. Then give yourself five minutes in which to formulate and type up a response to each. This will give you a feel for how much time five minutes really is, how much you can generally write in that period, and how well you are able to develop a mini essay that both provides a clear answer and is reflective of your personal style.

Business schools outside the United States are increasingly popular among MBA hopefuls, and we at mbaMission are proud to offer our latest publications: [url=https://shop.mbamission.com/collections/international-program-guides][b]International Program Guides[/b][/url]. In these snapshots we discuss core curriculums, elective courses, locations, school facilities, rankings, and more. Click here to download your free copy of the [b][url=https://shop.mbamission.com/products/said-business-school-program-guide]Saïd Business School Program Guide[/url][/b].
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FROM mbaMission Blog: How to Get into Villanova School of Business: Villanova Essay Tips and Examples
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The Villanova School of Business takes a rather traditional approach with its application essays, posing two questions that together cover several main elements of a standard personal statement (which at one time was a very common MBA application submission). The school wants to understand why you feel you need an MBA to progress in your career and why you believe Villanova is the best place for you to earn the degree and have your business school experience. As a first step, we encourage you to download a free copy of the [b][url=https://shop.mbamission.com/products/personal-statement-guide]mbaMission Personal Statement Guide[/url][/b], which outlines in detail how to approach these topics in an application essay (and includes illustrative examples), and we offer our more Villanova-specific advice in our analysis, which follows.

[b]Villanova [/b]2022–2023 Essay Tips

[b]Question #1: At the Villanova School of Business, we are committed to providing a learning experience that equips students with the skills to innovate, adapt and lead in a complex professional environment. Our MBA program is designed to hone and refine both hard and soft skills in an effort to arm students with the tools they need to achieve their professional goals. With that in mind, please discuss a skill you would like to either improve or acquire throughout the course of our program. (Essay responses are limited to two-pages double-spaced.)[/b]
This essay prompt includes a fair bit of preamble, though the school’s core question is really just “Why do you need an MBA?” To be effective, your response needs to fulfill three key criteria. The first is that the skill you “would like to … improve or acquire” is relevant to your career goal and necessary for you to develop to be successful in your target future role. Next, the skill obviously needs to be one that only a business school experience can provide—otherwise, you would not be making a very strong argument for needing to pursue an MBA program. And of course, Villanova must offer courses, events, experiences, faculty members, and/or other resources that would allow you to gain or strengthen that specified skill. This last criterion demands that you educate yourself well on everything the school’s MBA program has to offer. Go beyond its website and viewbook, and contact students and alumni directly, read student blogs, peruse discussion boards, catch up on the past year or more of the school’s press releases, spend some time on [b][url=https://www.youtube.com/c/VillanovaSchoolofBusiness]its YouTube channel[/url][/b]—these are all good places to start (or better, continue!) educating yourself about what the Villanova School of Business is really like.

Although the central component of the prompt here is the skill you wish to attain or improve, you will also need to share what your professional goals are so that the admissions committee has the proper context for evaluating your response. Even if you have noted your goals elsewhere in your application, you should not assume that the admissions representative who reads your essay will have necessarily read that part of your application also (or would readily remember it, if they had). You want anyone who encounters your essay to understand where you hope to go in your career, what you must learn or develop to get there, and why you need an MBA—and specifically one from Villanova—to make your goals reality. Remember to keep the greatest focus on your selected skill, though, and to clearly explain why it is pivotal to your desired career and how you anticipate acquiring or enhancing it via the program.

[b]Question #2: There are many factors present in the Villanova School of Business (VBS) community, which can also provide insight into the type of students who would flourish at VSB. Some of those qualities include intellectual curiosity, social responsibility, global awareness, an open mind and a creative spirit. Thinking about your research into our program and community, why do you feel Villanova is the best fit for your MBA experience? (Essay responses are limited to two-pages double-spaced.)[/b]

To effectively answer this question, as with the previous one, you will need to research all aspects of Villanova and the MBA experience it offers, from its resources and community to its extracurriculars and location. Generic claims and empty pandering have no place at all in this essay. The admissions committee wants to know that you are enthusiastic about what Villanova has to offer and that you understand exactly how and why it would fulfill your needs better than any other school. Note that the prompt mentions fit with its overall “MBA experience,” not just its academic or professional components, so be sure to explore and discuss extracurricular opportunities and characteristics as well. The elements of Villanova that you reference must be specific to your particular interests, character, style, and goals (both personal and career related), and the connections between them must be made very clear. Be authentic about what draws you to the school, and explain how you expect to gain and grow through the opportunities available there and benefit from the overall experience.

[b]Supplemental Essay(s): You will also have the opportunity to upload any supplemental essays you wish to include as part of your application[/b]
Interestingly, Villanova allows, if not invites, you to submit additional essays of any kind, if you would like. And not just an essay, singular, but essays, plural. We caution you, however, against seeing this as an opportunity to upload every strong essay you wrote for a different program here. Admissions officers are extremely busy people, and asking them to spend additional time and do additional work assessing your application is not something you should do without serious thought and a very good reason. Show that you have good judgment and be thoughtful about how (and if) you take advantage of this option.

That said, if you have anything in your profile that could be considered confusing or problematic, such as a gap in your academic transcript or work experience, a low GPA or GMAT/GRE score, an unusual choice of recommender, or a disciplinary or legal incident, this would be the perfect place to address it. Clarify for the admissions committee the story behind the issue. For help doing so, we encourage you to download a free copy of our [b][url=https://shop.mbamission.com/products/mbamission-optional-essays-guide]mbaMission Optional Essays Guide[/url][/b], in which we offer detailed advice on how to approach and write this kind of optional essay, including multiple examples.

The other condition under which you might want to upload an additional essay here is if you have something in your candidacy that would help you stand out and/or contribute in a special way to the Villanova community—perhaps a unique background, skill, experience, or accomplishment—especially if you have already discussed this effectively in an essay for another school and can therefore easily provide it. (Before rushing to do this, though, make sure to remove any references to the other program!) If you do not feel that Villanova’s two required essays allow you to share enough about yourself and your story for the admissions committee to evaluate you fully and fairly, this would be your chance to fill in the missing pieces. But focus on being direct and succinct so that you convey your intended information without placing undue burden on the admissions readers.
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FROM mbaMission Blog: How to Get into INSEAD: INSEAD Essay Tips and Examples
[url=https://i0.wp.com/www.mbamission.com/blog/wp-content/uploads/2016/07/insead-screen.png?ssl=1][img]https://i0.wp.com/www.mbamission.com/blog/wp-content/uploads/2016/07/insead-screen.png?resize=300%2C114&ssl=1[/img][/url]
INSEAD candidates must respond to four short career-focused queries (a fifth one is optional) and provide three motivation essays (with an optional fourth).  Applicants are also tasked with completing a video component for which they answer four questions as four separate video recordings. Given the total number of prompts, tasks, and questions involved, some candidates could find INSEAD’s essay gauntlet a bit intimidating and likely arduous as well. Read on for our full analysis, which we hope will make the process a little easier to manage.

[b]INSEAD [/b]2022–2023 Essay Tips

[b]Job Description 1: Briefly summarise your current (or most recent) job, including the nature of work, major responsibilities, and where relevant, employees under your supervision, size of budget, clients/products and results achieved. (200 words maximum) [/b]
[b]Job Description 2: What would be your next step in terms of position if you were to remain in the same company instead of going to business school? (200 words maximum) [/b]
[b]Job Description 3: Please give a full description of your career since graduating from university. Describe your career path with the rationale behind your choices. (300 words maximum) [/b]
[b]Job Description 4: Discuss your short and long term career aspirations with an MBA from INSEAD. (100 words maximum) [/b]
For the school’s job-related mini essays, we encourage you to start by very carefully parsing exactly what data the school requests for each. Together, these four prompts cover many of the elements seen in a traditional personal statement essay, including info about one’s career to date, interest in the school, and professional goals. However, the topics are clearly separated among individual submissions rather than covered in a cohesive single essay, and INSEAD also asks applicants to comment on their expected progression within their current firm were they to remain there rather than entering business school.

The first prompt requires that you outline roughly six different aspects of your current or most recent position. Be sure that you address each of the elements the school lists, and do not skip any just because you would rather write more about some than others. You might also want to consider providing a very brief description of your company or industry, if the nature of either might not be readily clear to an admissions reader. For the second question, your response should be fairly straightforward. If your firm has a clearly defined management hierarchy in which one position leads directly to a higher one—and you would be interested in adhering to that system—you simply need to explain this and perhaps offer a short description of the new responsibilities your next position would entail. If your company does not have such an arrangement or you would want to move in a different direction, simply explain what your preferred next role would be and the duties involved.

The third prompt is rather self-explanatory with respect to detailing the various stages of your career to date, but do not be remiss in responding to the “rationale” and “choices” aspects of the query. The school wants to know that your progression has not been passive, with you simply accepting the next good thing to come along, but rather that you have made thoughtful decisions with clear motivations and intentions behind them. For the fourth question, you will need to present your professional goals within the context of an INSEAD MBA education. Do your research on the school to identify specific resources it offers that relate directly to the skills and experiences you need to be successful in your career, thereby illustrating how INSEAD would help you achieve your aims. Above all, be sure to show determination and direction—that you are focused firmly on your intended end points and will not be easily deterred.

For all your job description responses, avoid using any acronyms or abbreviations that would not be easily recognizable to most people. Using shortcuts (in the form of abbreviations/acronyms) and skipping basic contextual information could make your answers less understandable and therefore less compelling and useful to an admissions reader, so do yourself a favor by depicting your situation as clearly as possible.

As we have noted, these questions cover many elements of a traditional personal statement, so we encourage you to download a free copy of our [b][url=https://shop.mbamission.com/products/personal-statement-guide]mbaMission Personal Statement Guide[/url][/b]. In this complimentary publication, we provide a detailed discussion of how to approach such queries and craft effective responses, along with multiple illustrative examples.

[b]Optional Job Essay: If you are currently not working or if you plan to leave your current employer more than 2 months before the programme starts, please explain your activities and occupations between leaving your job and the start of the programme. [/b]
With this essay, INSEAD hopes to see signs of your interest in ongoing self-improvement, knowledge or experience collection, and/or giving back. Whether you are choosing to leave your job a few months before the beginning of the MBA program or are asked to do so by your employer, simply explain what you expect do and gain in the interim. The admissions committee wants to know that you are the kind of person who takes advantage of opportunities and to understand what kinds of opportunities appeal to you. For example, perhaps you plan to complete a few quantitative courses to be better equipped to hit the ground running in your related MBA classes, or perhaps you want to spend some time with family members or volunteering in your community because you know that your availability to do so will be limited when you are in school, and you want to maintain those important connections. Maybe you want to focus on improving your foreign language ability before coming to INSEAD, given the importance of this skill in the school’s program. Or—if possible, given the restrictions the COVID-19 pandemic has imposed on many people’s lives—you might arrange informational interviews, job-shadowing opportunities, and/or unpaid internships, which could help in various ways with recruiting and job selection. Whatever your goals and plans, clearly convey how you anticipate that your experience(s) will add to or change your character, enhance your skill set, and/or increase your understanding of yourself or others—all of which are valuable in business school.

[b]Motivation Essay 1: Give a candid description of yourself (who are you as a person), stressing the personal characteristics you feel to be your strengths and weaknesses and the main factors which have influenced your personal development, giving examples when necessary (maximum 500 words).  [/b]
Although INSEAD’s request for “main factors which have influenced your development” comes in the latter half of this essay prompt, we feel you should actually provide this context for your formative experiences before discussing the strengths and weaknesses you derived from them, because showing a clear cause-and-effect relationship between the two is important. The school asks that you offer examples “when necessary,” but your essay will be strongest if you present anecdotes to illustrate and support all your statements. Still, your essay should not end up being a hodgepodge of unconnected anecdotes that reveal strengths. Instead, focus on two or three strengths and one or two weaknesses in the mere 500 words allotted.

As always, be honest about your strengths (do not try to tell the committee what you think it wants to hear; truthfully describe who you legitimately are) and especially about your weaknesses—this is vital. Transparent or disingenuous statements will not fool or convince anyone and will only reveal you as someone incapable of critical self-evaluation.

[b]Motivation Essay 2: Describe the achievement of which you are most proud and explain why. In addition, describe a situation where you failed. How did these experiences impact your relationships with others? Comment on what you learned (maximum 400 words).  [/b]
For this essay, you will need to offer two anecdotes that reveal different sides of you as an applicant, describing a high moment from your life and a low moment. Because the school also asks you to address how these incidents subsequently influenced your interactions with others and what lessons they taught you, you must identify stories that not only involve a significant incident but also affected you personally in a meaningful and long-lasting way. These elements of your essay are just as important as the accomplishment and the failure you choose to share; your unique thoughts can differentiate you from other applicants, and showing that you recognize how these incidents changed you and your relations with others demonstrates your self-awareness and capacity for growth. Steer clear of trite and clichéd statements about your takeaways, and really reflect on these situations to uncover your deeper reactions and impressions. For example, everyone gains some level of resiliency from a failure, so you must offer something less common and more compelling and personal.

Be aware that the best failure essays are often those that show reasoned optimism and tremendous momentum toward a goal—a goal that is ultimately derailed. In most cases, you will need to show that you were emotionally invested in your project/experience, which will enable the reader to connect with your story and vicariously experience your disappointment. If you were not invested at all, presenting the experience as a failure or learning experience will be less credible.

[b]Motivation Essay 3: Describe all types of extra-professional activities in which you have been or are still involved for a significant amount of time (clubs, sports, music, arts, etc). How are you enriched by these activities? (maximum 300 words)  [/b]
Although stereotypes about the top MBA programs abound—this school wants consultants, that school is for marketing professionals, this other one is for techies and entrepreneurs—the truth is that they all want a diverse incoming class, full of people with various strengths and experiences that they can share with one another for the good of all. Discussing how you choose to spend your free time—explaining why your chosen activities are important to you and what you derive from them—provides the admissions committee with a window into your personality outside the workplace and classroom and an idea of what you could contribute to the student body and INSEAD as a whole.

[b]Optional Motivation Essay: Is there anything else that was not covered in your application that you would like to share with the Admissions Committee? (maximum 300 words) [/b]
We tend to believe that the best use of the optional essay is to explain confusing or problematic issues in your candidacy, and this prompt offers an opportunity to do just that. So, if you need to, this is your chance to address any questions an admissions officer might have about your profile—a poor grade or overall GPA, a low GMAT or GRE score, a gap in your work experience, etc. We suggest downloading your free copy of the [b][url=https://shop.mbamission.com/products/mbamission-optional-essays-guide]mbaMission Optional Essays Guide[/url][/b], in which we offer detailed advice on deciding whether to take advantage of the optional essay and how best to do so (with multiple sample essays), if needed.

INSEAD does not stipulate that you can only discuss a problem area in this essay, however, so you have some leeway to share anything you think might be pivotal or particularly compelling. We caution you against trying to fill this space simply because you fear that not doing so would somehow count against you. Remember, by submitting an additional essay, you are asking the admissions committee to do extra work on your behalf, so you need to make sure that time is warranted. If you are using the essay to emphasize something that if omitted would render your application incomplete, take this opportunity to write a very brief narrative that reveals this key new aspect of your candidacy.

[b]Video [/b]
After submitting your INSEAD application, you will need to complete a video interview consisting of four questions. You will be given 45 seconds in which to consider your answer to each one and then 60 seconds in which to deliver it. You have until 48 hours after the deadline for the round in which you apply to complete this element of the process, but we strongly recommend doing so sooner rather than later while your mind is still in application mode and to ensure you do not somehow forget this task or have to rush through it at the end of the allotted time period.

Because all INSEAD admissions interviews are conducted by the school’s alumni, this is a way for members of the admissions committee to virtually “meet” candidates and supplement the information provided in the written portions of the application. This video component gives the committee direct and dynamic insight into applicants’ character and personality, as well as another angle on their language abilities. About the videos, INSEAD says on its site, “The MBA Admissions Committee is interested in obtaining an authentic view of you as a person, to see how you think on your feet and how you convey your ideas.” So when the time comes for you to record your responses, do your best to relax, answer genuinely, and let your true self shine through!

Learn more about INSEAD’s academic program, elective courses, location, facilities, and other key features by downloading your free copy of the [b][url=https://shop.mbamission.com/products/mbamissions-insead-insiders-guide]mbaMission INSEAD Insider’s Guide[/url][/b].

[b]The Next Step: Mastering Your INSEAD Interview[/b]
Many MBA candidates find admissions interviews stressful and intimidating, but mastering this important element of the application process is definitely possible—the key is informed preparation. We therefore offer our free [url=https://shop.mbamission.com/collections/interview-guides][b]Interview Guides[/b][/url] to spur you along! Download your free copy of the [url=https://shop.mbamission.com/products/insead-interview-guide][b]INSEAD Interview Guide[/b][/url] today.
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FROM mbaMission Blog: How to Get Into HEC Paris: HEC Paris Essay Tips and Examples
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Applicants to the HEC Paris’s MBA program have their work cut out for them as far as writing application essays goes. Candidates must submit a total of five essays (and may add a sixth, if they wish) that cover a wide range of topics. One submission is a fairly standard personal statement, but then applicants are asked to describe a particularly significant achievement, share an instance at the intersection of leadership and ethics, and envision a completely different life for themselves. Lastly, candidates must choose whether to highlight a favorite place or monument from their homeland; critique an otherwise universally popular book, movie, or play; or discuss a person they admire. If they still have more story to tell, they can do so in an optional essay. Read on for our more detailed analysis of the 2022–2023 essay prompts for HEC Paris.

[b]HEC Paris [/b]2022–2023 Essay Tips

[b]Why are you applying to the HEC MBA Program now? What is the professional objective that will guide your career choice after your MBA, and how will the HEC MBA contribute to the achievement of this objective? (500 words maximum)[/b]
Your essay response to this prompt will include several key factors of a traditional personal statement: what your overarching post-MBA career goal is, why you need an MBA to be successful, why you need the degree at this point on your professional path, and why the school you are applying to is the right one for you. To craft an effective essay response, you will need to accomplish a few things (though not necessarily in the order we list them here). One, present your post-MBA career objectives—ideally, both your short- and long-term goals, making the connection between them clear. Two, explain why an MBA is the crucial factor in your being able to attain your objectives. A good way to frame this argument is by noting the skills and experiences you need to develop via the MBA experience to be successful in your desired role/industry (thereby demonstrating your understanding of what will be required of you). Three, clarify what makes now the right time for you to earn this degree. And four, identify the resources and opportunities HEC offers that will allow you to gain the abilities and exposure you currently lack. We explain these concepts and how to achieve them in more detail in our [b][url=https://shop.mbamission.com/products/personal-statement-guide]mbaMission Personal Statement Guide[/url][/b], which is available free of charge. Download your complimentary copy today!

[b]What do you consider your most significant life achievement? (250 words maximum)[/b]
Your response to this straightforward prompt should be equally straightforward. Simply present and describe the accomplishment, taking care to avoid bragging. As for which anecdote you should share, we have to ask, “Well, what are you most proud of?” Rest assured that this is not some kind of test in which the admissions committee is waiting to see if you pick the “right” one. The school does not “like” certain types of achievements and dislike others. The particular achievement you choose to describe is not actually the point here. Instead, it is meant as an avenue through which you can create and convey an impression of yourself.

To ensure that you write a compelling essay response, use a narrative approach to illustrate how you achieved your goal. If you write, for example, something like “My proudest achievement was completing the Kona Ironman Triathlon,” your story has (unfortunately) both started and finished in the very first sentence. Keeping it going from there and holding your reader’s attention would be quite difficult. Instead, let your story develop by taking your reader step by step through each part, describing how you were able to achieve what you did. Because our greatest accomplishments are often hard won, your account will ideally involve a clear conflict or challenge—otherwise, anyone could have done what you did, and that would lessen the impact of your story.

Although the school does not ask you to explain why this chosen achievement is so significant for you, this is an important element of the story, so you should share this information briefly. Doing so will round out the story for the admissions committee and provide useful insight into your character and values, which can help set you apart from other applicants. Consider clarifying what has changed about you since the achievement or what you have chosen to pursue or not pursue as a result. Perhaps touch on how your life, your personal philosophy, or the way you prioritize things is different than it was before your accomplishment. Reflect thoroughly on this aspect of the situation so that you can convey this element of your story clearly and succinctly.

[b]Leadership and ethics are inevitably intertwined in the business world. Describe a situation in which you have dealt with these issues and how they have influenced you. (250 words maximum)[/b]
Ethics is an important part of business today and an integral element of an MBA education, so we are not surprised that the HEC admissions committee wants to get a basic understanding of applicants’ firsthand experience with—and views on—the subject. When ethics are at the core of a situation, the decisions or moves to be made are not immediately obvious, or at a minimum, not unanimously agreed upon, so some level of courage and value judgment are required. Perhaps you had to deal with the ethical (or unethical) actions and motivations of a leader with whom you worked, or maybe you were the leader in the situation and had to grapple with an ethical decision of some kind. The school does not stipulate that you must have been the person tasked with making the call, so be sure to consider all your options to identify the story that was truly the most affecting for you. HEC wants to understand your view on how these kinds of issues should be approached and navigated in a professional context. Take care not to blame or shame anyone in your story, and likewise, avoid coming across as sanctimonious. You want to demonstrate that in such situations, you are realistic, measured, rational, and thoughtful.

Do not focus too much on describing the situation and forget to explain the effect and influence the experience had on you. This is arguably the most important part of this essay. HEC wants to see not only how and what you learn from challenging situations but also how the incident you describe has helped shape the kind of ethical leader you will be in the future.

[b]Imagine a life entirely different from the one you now lead, what would it be? (250 words maximum)[/b]
We have seen schools pose this kind of question with respect to applicants’ career goals, but HEC has significantly broadened the scope. The key here is demonstrating that you have a genuine understanding of yourself and your current reality. This question has no “right” answer, but whatever you propose has to be credible, so the alternate life you describe needs to make sense and be feasible for you. Basically, the admissions committee wants to understand that you are not rigid and single-minded (the business world requires flexibility, after all, and can be unpredictable) and that you view yourself as multifaceted, with potential and interests in multiple arenas. You can view your skills and qualities from more than one angle and picture yourself in different scenarios and settings. By thoughtfully discussing another probable version of your life, you will demonstrate self-awareness and openness, thereby positioning you as an attractive MBA candidate.

[b]Please choose from one of the following essays (250 words maximum):[/b]
[b]a.) What monument or site would you advise a first-time visitor to your country or city to discover, and why?[/b]
The HEC community is an extremely diverse one, bringing together individuals from all over the world (94% of the Class of 2023 is international!). This essay prompt allows candidates to highlight something they love or are proud of from where they grew up, thereby shining a bit of a light on their background and character and helping the admissions committee view them more clearly in the context of the diversity they could bring to the student body. Note that the query specifies a “monument” or “site” (so no favorite restaurant or activity), and these are often associated with some sort of historical event or person. Make sure you are fully informed not just about the modern-day perception of the location or monument you wish to highlight but also about its background and that of anyone it might commemorate, so that your choice is true to your character and beliefs and reflects back on you the way you want it to.

[b]b) Certain books, movies or plays have had an international success that you believe to be undeserved. Choose an example and analyse it.[/b]
Let us first make one thing very clear—the admissions committee is not using this essay to judge your taste in books, movies, or plays! If your opinion happens to be the complete opposite of that of your admissions reader, this is not going to be a problem or negatively affect your chances of being accepted. Like all other business school essay questions, this one has no “right” answer, so do not worry about potentially choosing the “wrong” piece of art to discuss. The admissions committee wants to see evidence of original, critical thought and to get an idea of how you might stand out from the pack. When much of the world zigs, you zag, but why? How do you view things that is different from the norm? Try to pinpoint a play, movie, or book that will allow you to discuss something you believe is truly pivotal or especially interesting about your personality and/or world view, so that you have the best chance of leaving a meaningful impression on the admissions reader.

[b]c) What figure do you most admire and why? You may choose from any field (arts, literature, politics, business, etc).[/b]
Here, the admissions committee wants to know which values and strengths you believe are commendable, impressive, honorable, deserving of respect, and/or worthy of emulating and why you view them as such. Before we address how you should approach this essay, though, we want to point out a few things you should not do. First, avoid choosing any individuals who would come across as obvious or cliché, such as Steve Jobs or Barack Obama. Second, like all application essay questions, this one does not have a “right” answer, so do not spend any time or effort trying to guess who the admissions committee wants or expects you to pick. And third, resist the urge to choose a parent, grandparent, or other close relative, unless the person in question really has something distinctly and obviously special to offer.    

Authenticity is key to your success with this essay, so start by thinking of people who really do inspire and appeal to you—who elicit a strong response from you in some key way. Then identify the qualities in these figures that resonate the most with you and describe what kind of feeling these qualities elicit (thereby illustrating the why). Although you will be discussing another person, the aspects of your chosen figure that you highlight will help convey to the HEC admissions committee who you are.

[b]Is there any additional information you would like to share with us? (900 words max)[/b]
With this prompt—and its generous word count, compared to that of the school’s required essays—HEC is acknowledging that some candidates have aspects of their profiles that might need a little special clarification. This essay is therefore your opportunity—if needed—to address any lingering questions that an admissions officer might have about your candidacy, such as a low GRE or GMAT score, a legal or disciplinary incident, or a gap in your academic or professional record. The other condition under which you might want to submit an essay here is if you have something in your candidacy (not already covered elsewhere in your application) that would help you stand out and/or contribute in a special way to the HEC community—perhaps a unique background, skill, experience, or accomplishment. If you do not feel that the school’s required essays allow you to share enough about yourself and your story for the admissions committee to evaluate you fully and fairly, this would be your chance to fill in the missing pieces.

Keep in mind, however, that by submitting an optional essay, you are requiring the already overtaxed admissions readers to do additional work on your application, so do not rush to fill this space just because you fear that not doing so will somehow count against you (it will not), and also avoid being overly verbose or sharing more information than is truly necessary just because you technically can. Focus on being direct and succinct so that you convey your intended information without placing undue burden on the admissions readers.

If you feel you might have a valid reason for submitting this additional essay or are not sure whether the issue you are considering would warrant doing so, we encourage you to download a free copy of our [b][url=https://shop.mbamission.com/products/mbamission-optional-essays-guide]mbaMission Optional Essays Guide[/url][/b], in which we offer detailed advice on when and how to take advantage of the optional essay, along with multiple sample essays.

Business schools outside the United States are increasingly popular among MBA hopefuls, and we at mbaMission are proud to offer our latest publications: [url=https://shop.mbamission.com/collections/international-program-guides][b]International Program Guides[/b][/url]. In these snapshots we discuss core curriculums, elective courses, locations, school facilities, rankings, and more. Click here to download your free copy of the [url=https://shop.mbamission.com/products/hec-paris-program-guide][b]HEC Paris Program Guide[/b][/url].
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FROM mbaMission Blog: How to Get into Kenan-Flagler Business School: UNC Kenan-Flagler Essay Tips and Examples
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Applicants to the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School must provide two written essays of no more than 500 words each. The school’s first essay question requests several common elements of a traditional personal statement—career goals, why our school—plus a less common Plan B option. For the second required essay, candidates need to discuss their personal experience with diversity and inclusion and explain how they expect to continue developing into effective inclusive leaders. Applicants with more to share about themselves or issues to explain can use the school’s optional essay to (briefly) offer this key information. Read on for our in-depth analysis of Kenan-Flagler’s 2022–2023 essay questions.

[b]UNC Kenan-Flagler [/b]2022–2023 Essay Tips

[b]Essay 1 is required. Your response should be no longer than 500 words and should address the following questions:[/b]
[b]– What are your immediate career goals and how will you benefit from earning an MBA at Kenan-Flagler Business School? [/b]
[b]– As the business world continues to evolve, circumstances can change and guide you in a different direction. Should your goals that you provided above not transpire, what other opportunities would you explore?[/b]
Kenan-Flagler’s career-related essay focuses strictly on applicants’ initial post-MBA job. Business schools know only too well that students regularly change their long-term professional plans after being exposed through the MBA experience to new people, information, and options and after learning new skills and ways of looking at the world and themselves. Given that reality, asking about candidates’ long-term goals can in some ways be a waste of time, if an admissions committee is not simply doing so to see evidence that the applicant has put serious thought into their plan for attending business school. With the first part of this prompt, Kenan-Flagler wants to know that you have thoroughly considered this next step in your career and are pursuing an MBA for very clear, specific reasons—not because you feel you are supposed to or because you are following in a parent’s footsteps, and definitely not because you do not know what else to do at this juncture in your life! (Believe it or not, these are all actual reasons some people choose to earn the degree.) Kenan-Flagler, like all top programs, wants engaged, driven, and focused individuals who are ready to be an active part of its MBA experience and to do big things with the knowledge and skills they acquire from it. Although the school does not ask you to lay out your background and explain how you reached this choice, providing some basic context for your goal is a good idea (just be succinct!) to ensure the admissions committee understands that your plans are reasonable and fitting for you.

The school is also looking for a brief explanation of “Why Kenan-Flagler?” The admissions committee wants evidence that you have researched its MBA program thoroughly enough to have pinpointed resources and offerings that directly align with your particular interests and needs. This is the part of our essay analysis where we once again urge you to get to know a school well beyond its website and published materials. Although you cannot visit the campus or sit in on a class in person right now, you can do so online, and you are still able to connect with students and alumni, read recent press releases and student blogs, and peruse the [b][url=https://www.youtube.com/user/unckenanflagler]Kenan-Flagler YouTube[/url][/b] channel. Identify clubs, events, courses, initiatives, and other opportunities that resonate with you and relate to who you want to be by the time you graduate and going forward in your career. Ideally, Kenan-Flagler offers one or more specific resources or experiences that you believe are vital in achieving your goals and are not available elsewhere. When you include this information in your essay, do not simply provide a list but instead explain how you will engage with these elements of the MBA program and what you expect to gain from them.

With career goals essays, candidates often feel they must be totally unequivocal in their stated aspirations, but with the second part of this essay prompt, Kenan-Flagler is giving applicants room to speculate on and discuss other options. The admissions committee knows that sometimes the best-laid plans do not play out as expected or might even yield unintended results, and the school wants to know not only that you are prepared to switch gears and recommit to a different path, if necessary, but also that you are fully capable of doing so. The key is to show that your alternate goal is just as connected to your skills, interests, and ambitions as your original plan and does not come “out of left field,” so to speak. For example, you would probably have a difficult time convincing the admissions committee that your short-term goal is to work in technology consulting while your alternate goal would be to work in human resources, because these industries, for the most part, require entirely different skills and personalities. Just be mindful that both goals you present must be plausible and achievable.

Overall, this essay encompasses a few core elements of a traditional personal statement essay, so we encourage you to download our free [b][url=https://shop.mbamission.com/products/personal-statement-guide]mbaMission Personal Statement Guide[/url][/b] for more in-depth guidance. This complimentary publication offers detailed advice on approaching and framing these subjects, along with multiple illustrative examples.

[b]Essay 2 is required. Your response should be no longer than 500 words and should address the following question:[/b]
[b]We all belong to different communities representing various aspects of who we are, including groups we belong to, where we come from, how we think, what we believe, and how we see and experience the world. The process of discovery is strengthened when people with diverse perspectives and life experiences come together to share and learn from one another, negotiate differences, and engage in diplomacy.[/b]
[b]How do you envision furthering your growth as an inclusive leader as an MBA student and as a business leader?[/b]
In business school—as in life in general—you will encounter people who think differently from you, operate according to different values, and react differently to the same stimuli. While you are in the school’s MBA program, you will be surrounded every day by individuals who are unlike you in a multitude of ways, and you will need to work in tandem with and alongside these individuals when analyzing case studies, completing group projects, and participating in other activities both inside and outside the classroom. Understandably, the admissions committee wants to gauge your level of self-awareness within the contexts of diversity and inclusion and to know how you navigate situations and relationships that might be complicated by these factors.

In this prompt, Kenan-Flagler offers a much broader view on diversity than most people probably envision when they encounter the word, going beyond ethnicity and nationality to encompass “groups we belong to, where we come from, how we think, what we believe, and how we see and experience the world.” So keep this in mind when considering what you will write about for this essay. Although the school’s question focuses specifically on what you expect to happen in the future, the choice of the verb “furthering” (rather than “beginning”) implies that Kenan-Flagler expects you to already possess at least some qualities of an inclusive leader and to have some related firsthand experience. You should therefore provide some proof of this by briefly discussing an illustrative instance from either your personal life or your career. Your example for this submission could also come from a community service experience or other organizational commitment separate from your career. Whatever you choose must effectively address the school’s core themes here of diversity and inclusivity.

By asking how you anticipate growing further as an inclusive leader, the admissions committee is essentially inviting you to demonstrate your capacity for self-assessment as well as your motivation and ability to identify areas for improvement. To explain how you expect to continue developing this element of your leadership approach, first reveal what you feel you need to learn, experience, or practice to improve your capacity in this area and then pinpoint the aspect(s), resource(s), and/or opportunity(-ties) at the school that would be instrumental in helping you do so. (For the school’s first required essay, we expect you will have done some in-depth research on what the school’s culture is like and what all its MBA experience offers.) Ideally, spell out how this will carry over into your professional life after graduating as well, so the admissions committee can clearly understand how your commitment to inclusion and diversity will persist. Keep in mind that true inclusion goes beyond simply providing a “seat at the table” for everyone on a team to ensure that each person has equal opportunity to contribute in a meaningful way and that their contributions are valued on par with those of their peers.

[b]Essay 3 is optional. We encourage you to tell us more about who you are so we can get to know you as a person and potential member of the Carolina community. Use this essay to convey information that you may not have otherwise been able to in the application. Your response should be no longer than 200 words.[/b]
[b]Optional topics:[/b]
[b]– Personal or professional accomplishments[/b]

[b]– Interests and passions[/b]

[b]– Gaps in work experience or inconsistent academic performance[/b]

[b]– Context for recommender selection[/b]

[b]– A fun fact about yourself[/b]
Kenan-Flagler’s optional essay prompt swings the door wide open (or as wide as 200 words will allow, that is) for applicants to discuss pretty much anything they feel strongly that the admissions committee needs to know about them. In general, we tend to believe that the best use of the optional essay is to explain confusing or problematic issues in your candidacy, and this prompt obviously offers an opportunity to do that. So, if you need to, this is your chance to address any questions an admissions officer might have about your profile—a poor grade or overall GPA, a low GMAT or GRE score, a disciplinary issue, etc. In our free [b][url=https://shop.mbamission.com/products/mbamission-optional-essays-guide]mbaMission Optional Essays Guide[/url][/b], we offer detailed advice on how best to take advantage of the optional essay, with multiple examples, to help you mitigate any problem areas in your application.

However, Kenan-Flagler does not stipulate that you can only discuss a problem area in this essay and even offers some lighthearted suggestions in its “optional topics” list. So this is where you can technically share anything you feel the admissions committee must be aware of to fully understand you as a candidate and evaluate you effectively. We caution you against trying to fill this space simply because you fear that not doing so would somehow count against you, though. (It will not, and remember, whenever you submit an additional essay, you are asking the admissions committee to do extra work on your behalf, so make sure that time is warranted!) If you ultimately decide to write an optional essay, avoid being overly verbose or needlessly creative. Simply craft a brief submission that reveals this illuminating new aspect of your candidacy.

[b]Re-Applicant Essay: If you are re-applying to the program, we appreciate your continued interest in UNC Kenan-Flagler. We require a complete application, with new essay responses, recommenders and an updated resume. Your transcripts will rollover to the new application, as will your test scores, if they are still valid. In addition, we ask for a brief essay (100 words or less) that describes how your application differs from your previous submission and that alerts us to new test scores, a recent promotion, or other areas that demonstrate how you have strengthened your candidacy.[/b]
Whether you have improved your academic record, received a promotion, begun a new and exciting project, increased your community involvement, or taken on some sort of personal challenge, the key to success with this essay is conveying a very deliberate path of achievement. Kenan-Flagler wants to know that you have been actively striving to improve yourself and your profile, and that you have seized opportunities during the previous year to do so, because an MBA from its program is important to you. The responses to this essay question will vary greatly from one candidate to the next, because each person’s needs and experiences differ. We are more than happy to provide one-on-one assistance with this highly personal essay to ensure that your efforts over the past year are presented in the best light possible.
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FROM mbaMission Blog: How to Get Into Smeal College of Business: Penn State Smeal Essay Tips and Examples
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The Penn State Smeal College of Business takes a straightforward, no-nonsense approach to its one required, written application essay, asking candidates to explain the most basic factors behind their pursuit of an MBA: where they want to go professionally, why they believe they are positioned to reach their career objectives, and what role the MBA plays in their plans. The other required “essay,” however, is a total 180, in which applicants must respond on video to several random, unknown questions, with less than a minute in which to prepare for each. Smeal appears to want to capture both sides of its candidates—the formal and carefully planned and considered side and the instinctive, improvised, and unguarded side—in its assessment of them. Read on for our more thorough analysis of the school’s application essays for 2022–2023.

[b]Penn State Smeal [/b]2022–2023 Essay Tips

[b]Admissions Essay: What are your short-term and long-term career goals? How does your past experience enable you to achieve these goals? How do you see your MBA experience fitting into this plan? (600 Word Limit)[/b]
To craft a successful essay response to this rather classic prompt, you will need to accomplish a few things (though not necessarily in the order we are about to present them). One, clearly present both your immediate post-MBA goal and your longer-term aspiration. Two, ensure that the connection between these two objectives is clear, and if not, provide appropriate context or explanation to reveal the connection and why the transition from one to the other is reasonable and attainable for you. Three, describe the skills and background you already possess that position you for success in your desired roles and industry, along with those you still need to attain via an MBA education (thereby demonstrating your understanding of what is required to reach your stated positions and thrive there). And four, identify the resources and experiences that Smeal offers (and, ideally, that other top business schools do not) that will allow you to gain the abilities and exposure you currently lack. We explain these concepts and how to achieve them in more detail in our [b][url=https://shop.mbamission.com/products/personal-statement-guide]mbaMission Personal Statement Guide[/url][/b], which is available free of charge. Download your complimentary copy today!

[b]Video Application Response: You will be asked to respond to a series of interview questions using a webcam. For each question, you will have limited time to consider your response and a set amount of time to respond as the system records. The system allows for unlimited practice sessions but once you start the formal video interview process, you will only have one chance to respond to each question. Your application will not be considered complete or evaluated by the committee until you have completed this part of the process, which is separate from the Penn State Graduate School application.[/b]
[b]Technical Requirements: Visit the video application website to get started. You will need an internet-connected computer with a functioning webcam and microphone.[/b]
[b]Time Required: 15 to 20 minutes to respond to all the questions. You can register within the system beforehand and complete your interview later at your convenience.[/b]
Required video components—and especially spontaneous ones like this—can easily strike fear into the hearts of business school candidates, but let us reassure you a bit and unpack this component of the Smeal application process, in hopes of helping you relax and put your best self forward. First of all, keep in mind that these video questions are not meant to trip you up or entice you to do or say anything that would get you immediately disqualified from consideration. Videos are generally opportunities for the admissions committee to put a “face” on your written application and learn a little more about your personality, energy level, communication style, and other such intangibles. By putting you on the spot and under stress to some degree, the video questions allow the school to see how you act under pressure and intuitively, which naturally reveals more of one’s true character. Rather than being intimidated by this fact, though, try to see it as a chance to show Smeal the real you and your enthusiasm about participating and sharing. Step beyond the stats and the restrictive boxes of the written application and let your personality shine through.

The STAR method is often recommended when responding to these kinds of video questions to ensure that your answers include all the relevant information the admissions committee seeks, so you might want to do some research on what that technique entails, and then make it a central part of your practice efforts. We suggest practicing in front of a mirror to exercise maintaining a natural expression as you speak and timing yourself to ensure your answers do not tend to run long. You will have only one chance to record your response(s) when you do the official interview. If you stumble while answering or ultimately are unhappy with any of your answers, unfortunately, you will not be able to rerecord anything or try again another time. This might make you nervous, but we encourage you to view the situation a little differently. As we have noted, the Smeal admissions committee just wants to get to know the real you through these video essays. So if you fumble for words or lose your train of thought, simply laugh or shrug and continue with your response. Accepting a mistake with a sense of humor and grace will give the admissions committee a more positive and natural impression of your personality than rigid scripting and overpreparation ever could.

For sample questions you can use to practice, consider downloading a free copy of the [b][url=https://shop.mbamission.com/products/mbamission-interview-guide]mbaMission Interview Guide[/url][/b], in which we present a list of 100 common interview queries.

[b]Additional Information[/b]
Although not an official essay, the “additional information” portion of the Smeal application allows you to share with the admissions committee anything you believe it needs to know to be able to evaluate you fully and fairly. This might relate to a confusing or problematic element of your candidacy (e.g., a gap in your academic or professional record, an unusual choice of recommender, a low GPA or GMAT/GRE score), or it could be a unique experience, skill, characteristic, accomplishment, or other compelling factor that would help you stand out from other applicants. We encourage you to download a free copy of the [b][url=https://shop.mbamission.com/products/mbamission-optional-essays-guide]mbaMission Optional Essays Guide[/url][/b], which provides advice on when and how best to take advantage of opportunities like this to tell the schools more.
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FROM mbaMission Blog: How to Get into Mendoza College of Business: Notre Dame Mendoza Essay Tips and Examples
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The application essay requirements for the Mendoza College of Business at the University of Notre Dame are fairly straightforward—or at least the written ones are. First, candidates must provide a brief statement of purpose covering their immediate career goal and how the school can help them achieve it. Then, they are asked to write one required essay for which they have a choice between two prompts. The first focuses on a situation in which the applicant encountered a serious setback of some kind and had to push through it or even start again. The second asks candidates to outline their personal interpretation of the school’s tenet of “growing the good.” Applicants must then craft a four-slide presentation that offers more information about themselves as individuals while also demonstrating their communication skills. An option to submit an additional essay exists, but the school clearly wants candidates to be prudent in doing so. Read on for our full analysis of all Mendoza’s prompts for this season.

[b]Statement of Purpose (100 words or less): Please share your short term professional goals. How does the Notre Dame Master of Business Administration help achieve your career goals?[/b]
Mendoza’s requested statement of purpose focuses strictly on applicants’ initial post-MBA job. Business schools know only too well that students regularly change their long-term professional plans after being exposed through the MBA experience to new people, information, and options and after learning new skills and ways of looking at both the world and themselves. Given that reality, asking about candidates’ long-term goals can in some ways be a waste of time, if an admissions committee is not simply doing so to see evidence that the applicant has put serious thought into their plan for attending business school. With the first part of this prompt, the school wants to know that you have thoroughly considered this next step in your career and are pursuing an MBA for very clear, specific reasons. Although the school does not ask you to lay out your background and explain how you reached this choice, providing some basic context for your goal is a good idea (just be succinct!) to ensure the admissions committee understands that your plans are reasonable and fitting for you.

Without using these exact words, the school is also asking for an explanation of “Why Mendoza?” The admissions committee wants evidence that you have researched its MBA program thoroughly enough to have pinpointed resources and offerings that directly align with your interests and needs. This is the part of our essay analysis in which we repeat our standard advice about getting to know a school beyond its website and published materials. Identify clubs, events, courses, initiatives, and other opportunities that speak to who you are as an individual and to who you want to be going forward in your career. Ideally, Mendoza offers one or more specific resources or experiences that you believe are vital to you in achieving your short-term goal and are not available elsewhere. In your response, explain how you will engage with these elements of the MBA program and what you expect to gain from them.

This prompt encompasses a few core elements of a traditional personal statement essay, so we encourage you to download a free copy of our [b][url=https://shop.mbamission.com/products/personal-statement-guide]mbaMission Personal Statement Guide[/url][/b] for more in-depth advice. This complimentary publication offers detailed guidance on approaching and framing these subjects, along with multiple illustrative examples.

[b]Please choose the essay prompt you find the most compelling to share with the admissions committee. For either essay prompt, please follow these guidelines:[/b]
[b]– Size 12 font[/b]

[b]– Double-spaced with paragraphs[/b]

[b]– 500 words or less[/b]
[b]Prompt 1: The University of Notre Dame was founded in 1842, by Father Edward Sorin, C.S.C, with a mission to become “one of the most powerful means for doing good in this country”. In 1879, Father Sorin’s vision for Notre Dame seemingly came to an abrupt end when a massive fire destroyed the main building that housed the entire university. [/b]
[b]Instead of giving up, Father Sorin interpreted the fire as a sign that his dream was too small. He then decided to rebuild, bigger and better. The now iconic main building still stands today, topped by the gleaming Golden Dome, as an ongoing symbol of perseverance and vision.[/b]
[b]Tell us about a time, in your personal or professional experience, when you persevered and overcame obstacles or you had to start over and rebuild. [/b]
Setbacks are important learning opportunities. With this prompt, the admissions committee wants to know how you act, react, and learn when things do not go according to plan. Do you place blame elsewhere? Try to make excuses? Or do you view the experience analytically, using what it can teach you to achieve better results with similar ventures going forward? Mendoza clearly knows that many of life’s greatest successes require one to “try, try again,” as the expression goes, and that this attitude is necessary to gain and accomplish the most, not just in business school but also in the world after graduation. This essay is your opportunity to reassure the admissions committee that you have the kind of resilience and dedication that will position you to realize your goals.

Mendoza notes that the story you share in this essay can be either a personal or professional one, so explore all your career, family, and community life experiences to identify one you believe was particularly significant and influential. The school’s preamble to the main query strongly implies that Mendoza feels failures and setbacks should be viewed in a positive light—as inspiration to keep trying and even to aim higher than before. You want to convey in your essay that you are not easily deterred by setbacks and instead use them as learning tools or stepping-stones on the path to your desired outcome.

The failure or obstacle you discuss in this submission could be one you experienced as an individual or as part of a team, and its scale or scope is not as important as how affecting and influential it was for you personally. You must present a complete narrative that shows momentum toward some kind of goal, describes the inflection point at which the situation turned, and explains how the original plan was interrupted or ultimately failed, while revealing your particular role in the setback. Avoid starting your essay with a bland statement like “I had to start over when [fill in the blank].” Instead, leap directly into the action of your story and immediately convey what was at stake in the situation. Next, briefly explain the obstacle or setback you encountered, and then dedicate the rest of the essay to outlining your reaction to it and the steps you took to either soldier on despite the impediment or begin anew. Be sure to address what specifically inspired you—what kept you from giving up or changing course entirely—and how you maintained your motivation as you pursued your goal.

[b]Prompt 2: The foundation of a Notre Dame business education is the vision of the College’s founder and first dean, John Cardinal O’Hara: “The primary function of commerce is service to mankind.” Students choose Notre Dame because they are willing to Grow the Good in Business™. They look beyond profits and shareholder value and drive decisions based on values and a greater good. Please describe what “growing the good in business” means to you. [/b]
Mendoza clearly values service to others and works to develop this mind-set in its students so they can carry it forward in their post-graduate careers. With this question, the admissions committee is interested in learning how you interpret the school’s oft-repeated tenet of “growing the good” and how and why you expect to achieve this in your professional endeavors.

We suspect that if you are targeting Mendoza for your MBA, you are already quite familiar with the importance of this business concept at the school and might even have chosen the program specifically because of it. If so, this essay should be relatively easy for you to write. If not, start by taking some time to research this principle’s role in the Mendoza MBA experience and then reflect on how you would embody and apply it. Clarify in your essay what “growing the good” entails, in your opinion, including why you think doing so is important and the kind of “good” you would personally strive for. For example, are you passionate about community building? Protecting the environment? Skill building in individuals who might not otherwise have such opportunities? Providing financial support to certain causes or communities?

Above all, be authentic in your claims and reasoning. Do not try to guess what the admissions committee “wants” you to say or try to figure out the “right” answer to the essay question. Likewise, you want to avoid seeming too much like a “Pollyanna”—you want to sound idealistic, yet still realistic. Write sincerely about your interpretation of the school’s philosophy so that the admissions committee can understand your vision and imagine how you might apply it in the MBA program and throughout your subsequent career. 

[b]Slide Presentation[/b]
[b]Effective communication is a central skill for managers and visual presentations are an important method of communication. Demonstrate your ability to clearly and concisely communicate by telling us about yourself, using a short slide presentation. [/b]
[b]Please consider the following guidelines when creating your presentation:[/b]
[b]– Please submit four (4) slides.[/b]

[b]– You may create your slides in any software that works for you, but you must save and upload as a .pdf.[/b]

[b]– Do not use audio or video files.[/b]

[b]– You are free to share anything about yourself that you think would be of value to the Admissions Committee. You can have some fun and be a bit more lighthearted in this portion of your application. Your tone should reflect your personality.[/b]

[b]– Please be assured that the Admissions Committee will read your essay, your resume, and your transcripts in detail. Your slides are an opportunity to go beyond your academic and work history and show the Committee who you are as a person.[/b]
We imagine that the initial reaction most candidates have to pretty much any prompt that does not request a traditional essay is momentary panic (though, to be fair, that might be many applicants’ reaction to traditional essays as well), but let us reassure you a bit before we delve more deeply into how best to approach this one. This “essay” is merely a creative way of asking you to reveal who you are as an individual, apart from what all the basic elements of your application already convey about your job, your education, and your activities and interests outside of work.

In this case, you are communicating directly with a very singular audience, within a certain context, and with a very specific goal in mind. So start by carefully considering what you want the admissions committee to know about you—with the goal of sharing as many different aspects of your life and personality as possible—and what it will already be able to learn through your other essays and the rest of your application. You want the admissions committee to take away something new from each slide.

Note that the prompt does not say your slides have to be made up entirely of text. They could perhaps also include pictures, drawings, paintings, charts, tables, emojis, and so on. And even though getting accepted to business school and earning an MBA are serious undertakings, this does not mean that all the information in your slides needs to be serious in nature, especially if your personality is naturally more casual and cavalier. As the prompt itself states, “You can have some fun and be a bit more lighthearted in this portion of your application. Your tone should reflect your personality.” Comical elements, if used judiciously, can even be valid options if the resulting slide is truly reflective of your character and/or life. 

That said, avoid being “gimmicky.” Your goal is not to seem “cute” or even more creative than the next applicant but really just to tell more of your personal story, albeit in a rather brief way, and thereby provide a more dynamic image of yourself for the admissions committee. We suggest you start by grabbing some paper and making an old-fashioned list of your key experiences, achievements, interests, and personality traits. Then, consider what information the admissions committee already has about you from your other essay(s) and elements of your application, and strive to showcase items from your list that best complement that information to create a well-rounded picture of you.

We also caution you against trying to squeeze too much information into your presentation or making it too “busy” or elaborate. After all, the admissions committee clearly notes that one of the goals of this submission is to “demonstrate your ability to clearly and concisely communicate,” as you will be expected to do in your career after graduation and also in the Mendoza classroom. You will need to show that you can judiciously identify relevant additive information and convey it in an uncomplicated, easily understood manner.

[b]Supplemental Essay (optional): If there is information that you would like to share with the Admissions Committee that does not appear elsewhere in your application, you may choose to submit a supplemental essay. For example, if your undergraduate GPA does not represent your true capabilities, a supplemental essay is your opportunity to address any relevant circumstances that impacted your performance. (Limit to one page)[/b]
Mendoza’s optional essay prompt does not specifically demand that you use it only to address problem areas in your candidacy, though it does seem to imply this preference. Ultimately, this is your opportunity to address any lingering questions that an admissions officer might have about your profile—if you feel you need to. Pay special attention to the emphasis added this year to the phrase “that does not appear elsewhere” and make absolutely sure that anything you are thinking about discussing in this essay is not addressed in your resume, the school’s short-answer questions, your recommendations, or any other application component. Do not submit an optional essay simply because you fear that not doing so would somehow count against you, and of course, this is not the place to submit a strong essay you wrote for another school or to offer a few anecdotes you were unable to include in your other essays. If you feel the need to emphasize or explain something that if omitted would render your application incomplete or less than fully accurate, write a very brief piece on this key aspect of your profile. For more guidance, download our free mbaMission [b][url=https://shop.mbamission.com/products/mbamission-optional-essays-guide]Optional Essays Guide[/url][/b], in which we offer detailed advice on when and how best to take advantage of the optional essay, with multiple examples.
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