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joshnsit
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To gain a competitive advantage, a well established credit Updated on: 07 Dec 2013, 03:07
Originally posted by joshnsit on 07 Dec 2013, 02:19.
Last edited by dentobizz on 07 Dec 2013, 03:07, edited 1 time in total.
edited the Title and added OA
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C
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!

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81% (00:50) correct 19% (00:53) wrong based on 302 sessions

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To gain a competitive advantage, a well established credit card company launched a new program with the aim to simplify online payments and increase customer loyalty.
(A) with the aim to simplify online payments and increase
(B) aimed at the simplification of online payments and increasing
(C) aimed at simplifying online payments and increasing
(D) aiming at simplifying of online payments and the increase of
(E) aimed at the simplifying of online payments and increasing

OE to follow after discussions....
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C
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To gain a competitive advantage, a well established credit 07 Dec 2013, 02:33
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joshnsit
To gain a competitive advantage, a well established credit card company launched a new program with the aim to simplify online payments and increase customer loyalty.
(A) with the aim to simplify online payments and increase
(B) aimed at the simplification of online payments and increasing
(C) aimed at simplifying online payments and increasing
(D) aiming at simplifying of online payments and the increase of
(E) aimed at the simplifying of online payments and increasing

OE to follow after discussions....
Show more

This question tests parallelism and the proper use of the idiom aim to vs. aim at. Answers B, D and E violate the rule of parallelism because:
B - lists together "the simplification of online payments" (noun) with "increasing" (verb)
D - "simplifying" (verb) and "the increase" (noun) are not parallel
E - "the simplifying of online payments" (noun) is not parallel with "increasing" (verb)

Answer A uses the awkward phrase "with the aim to." Only answer C includes the grammatically correct parallel structure - "simplifying" and "increasing". Moreover, it uses the correct idiom "aimed AT."
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To gain a competitive advantage, a well established credit 07 Dec 2013, 03:09
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joshnsit
To gain a competitive advantage, a well established credit card company launched a new program with the aim to simplify online payments and increase customer loyalty.
(A) with the aim to simplify online payments and increase
(B) aimed at the simplification of online payments and increasing
(C) aimed at simplifying online payments and increasing
(D) aiming at simplifying of online payments and the increase of
(E) aimed at the simplifying of online payments and increasing

OE to follow after discussions....
Show more

Pls. give a proper title to your question and read the forum rules [given in my signature] before posting your question.Thanks
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To gain a competitive advantage, a well established credit 07 Dec 2013, 05:01
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KasiaEconomistGMAT
joshnsit
To gain a competitive advantage, a well established credit card company launched a new program with the aim to simplify online payments and increase customer loyalty.
(A) with the aim to simplify online payments and increase
(B) aimed at the simplification of online payments and increasing
(C) aimed at simplifying online payments and increasing
(D) aiming at simplifying of online payments and the increase of
(E) aimed at the simplifying of online payments and increasing
OE to follow after discussions....

This question tests parallelism and the proper use of the idiom aim to vs. aim at. Answers B, D and E violate the rule of parallelism because:
B - lists together "the simplification of online payments" (noun) with "increasing" (verb)
D - "simplifying" (verb) and "the increase" (noun) are not parallel
E - "the simplifying of online payments" (noun) is not parallel with "increasing" (verb)

Answer A uses the awkward phrase "with the aim to." Only answer C includes the grammatically correct parallel structure - "simplifying" and "increasing". Moreover, it uses the correct idiom "aimed AT."
Show more
Thanks for replying. Will an option like below acceptable with 'aim to'?
(F) aimed to simplify online payments and increase

I am more interested in looking exact criteria to delineate the option selection based on "aim at" and "aim to", especially when both of them are known to be accepted.
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To gain a competitive advantage, a well established credit 07 Dec 2013, 05:02
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dentobizz
joshnsit
To gain a competitive advantage, a well established credit card company launched a new program with the aim to simplify online payments and increase customer loyalty.
(A) with the aim to simplify online payments and increase
(B) aimed at the simplification of online payments and increasing
(C) aimed at simplifying online payments and increasing
(D) aiming at simplifying of online payments and the increase of
(E) aimed at the simplifying of online payments and increasing

OE to follow after discussions....

Pls. give a proper title to your question and read the forum rules [given in my signature] before posting your question.Thanks
Show more
Thanks for correcting and being a vigilante. I was not aware of this rule.
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To gain a competitive advantage, a well established credit 07 Dec 2013, 05:11
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At is a preposition so it can modify only nouns pronouns or noun phrases there is no such limitation with to.
joshnsit
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joshnsit
To gain a competitive advantage, a well established credit card company launched a new program with the aim to simplify online payments and increase customer loyalty.
(A) with the aim to simplify online payments and increase
(B) aimed at the simplification of online payments and increasing
(C) aimed at simplifying online payments and increasing
(D) aiming at simplifying of online payments and the increase of
(E) aimed at the simplifying of online payments and increasing
OE to follow after discussions....

This question tests parallelism and the proper use of the idiom aim to vs. aim at. Answers B, D and E violate the rule of parallelism because:
B - lists together "the simplification of online payments" (noun) with "increasing" (verb)
D - "simplifying" (verb) and "the increase" (noun) are not parallel
E - "the simplifying of online payments" (noun) is not parallel with "increasing" (verb)

Answer A uses the awkward phrase "with the aim to." Only answer C includes the grammatically correct parallel structure - "simplifying" and "increasing". Moreover, it uses the correct idiom "aimed AT."
Thanks for replying. Will an option like below acceptable with 'aim to'?
(F) aimed to simplify online payments and increase

I am more interested in looking exact criteria to delineate the option selection based on "aim at" and "aim to", especially when both of them are known to be accepted.
Show more
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To gain a competitive advantage, a well established credit 07 Dec 2013, 08:58
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joshnsit
dentobizz
joshnsit
To gain a competitive advantage, a well established credit card company launched a new program with the aim to simplify online payments and increase customer loyalty.
(A) with the aim to simplify online payments and increase
(B) aimed at the simplification of online payments and increasing
(C) aimed at simplifying online payments and increasing
(D) aiming at simplifying of online payments and the increase of
(E) aimed at the simplifying of online payments and increasing

OE to follow after discussions....

Pls. give a proper title to your question and read the forum rules [given in my signature] before posting your question.Thanks
Thanks for correcting and being a vigilante. I was not aware of this rule.
Show more

Joshnsit you post on this board for a long time. how do not you know the rules ??? :( :shock:
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To gain a competitive advantage, a well established credit 10 Dec 2013, 01:33
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joshnsit
To gain a competitive advantage, a well established credit card company launched a new program with the aim to simplify online payments and increase customer loyalty.
(A) with the aim to simplify online payments and increase
(B) aimed at the simplification of online payments and increasing
(C) aimed at simplifying online payments and increasing
(D) aiming at simplifying of online payments and the increase of
(E) aimed at the simplifying of online payments and increasing

OE to follow after discussions....
Show more

Idiom: aim at doing something
Modifier: aiming at... =which aimed at
Parallelism: aim at simplifing ... and increasing

my answer is C
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To gain a competitive advantage, a well established credit 10 Dec 2013, 02:15
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misanguyen2010
joshnsit
To gain a competitive advantage, a well established credit card company launched a new program with the aim to simplify online payments and increase customer loyalty.
(A) with the aim to simplify online payments and increase
(B) aimed at the simplification of online payments and increasing
(C) aimed at simplifying online payments and increasing
(D) aiming at simplifying of online payments and the increase of
(E) aimed at the simplifying of online payments and increasing

OE to follow after discussions....

Idiom: aim at doing something
Modifier: aiming at... =which aimed at
Parallelism: aim at simplifing ... and increasing

my answer is C
Show more

Hello Misa

Your choice is correct. Btw, can you please elaborate your point "aiming at = which aimed at"?
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To gain a competitive advantage, a well established credit 24 Jul 2014, 21:20
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joshnsit
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joshnsit
To gain a competitive advantage, a well established credit card company launched a new program with the aim to simplify online payments and increase customer loyalty.
(A) with the aim to simplify online payments and increase
(B) aimed at the simplification of online payments and increasing
(C) aimed at simplifying online payments and increasing
(D) aiming at simplifying of online payments and the increase of
(E) aimed at the simplifying of online payments and increasing
OE to follow after discussions....

This question tests parallelism and the proper use of the idiom aim to vs. aim at. Answers B, D and E violate the rule of parallelism because:
B - lists together "the simplification of online payments" (noun) with "increasing" (verb)
D - "simplifying" (verb) and "the increase" (noun) are not parallel
E - "the simplifying of online payments" (noun) is not parallel with "increasing" (verb)

Answer A uses the awkward phrase "with the aim to." Only answer C includes the grammatically correct parallel structure - "simplifying" and "increasing". Moreover, it uses the correct idiom "aimed AT."
Thanks for replying. Will an option like below acceptable with 'aim to'?
(F) aimed to simplify online payments and increase

I am more interested in looking exact criteria to delineate the option selection based on "aim at" and "aim to", especially when both of them are known to be accepted.
Show more
Hi Guys, I re-researched for this issue and posted something related to this post on the below link:
violence-in-the-stands-at-soccer-matches-has-gotten-so-80113.html#p1386337

BTW, that fictitious choice F in above post would have been correct owing to the idiomatic usage of "aim to".
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To gain a competitive advantage, a well established credit 25 Feb 2016, 03:08
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very hard to eliminate A.
with the aim of... the company launch the program.

the meaning relation between two entities, "with the aim..." and the main clause is NOT CLOSE.

this meaning error is popular on gmat and very hard for me , a non native.
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To gain a competitive advantage, a well established credit 26 Feb 2016, 16:04
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thangvietnam
very hard to eliminate A.
with the aim of... the company launch the program.

the meaning relation between two entities, "with the aim..." and the main clause is NOT CLOSE.

this meaning error is popular on gmat and very hard for me , a non native.
Show more

This is basically an idiom issue. You must memorize idioms since no clear rules define why one option is better than the other- the reason is simply one is idiomatic and the other is not. You will get an excellent collection of idioms in one of the chapters of MGMAT SC strategy guide. This particular idiom is also included in that collection.
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To gain a competitive advantage, a well established credit 07 Nov 2018, 21:33
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