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Updated on: 22 May 2025, 03:58
Originally posted by brandmeisterr on 19 May 2025, 05:41.
Last edited by brandmeisterr on 22 May 2025, 03:58, edited 1 time in total.
Last edited by brandmeisterr on 22 May 2025, 03:58, edited 1 time in total.
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The color red has been shown to induce greater aggression in people than the color blue. Researchers conducted a study to determine whether such color-induced aggression could influence the amount that consumers were willing to pay for an identical product in online auction and online negotiation scenarios.
The researchers photographed a single item against each of four background colors: blue, gray, white, and red. Using a computer, each participant in the study viewed the item against exactly one of the four background colors. Half of the participants were told the item was up for auction and were asked to submit their highest bid for the item. The other half of the participants were told to negotiate a price with the seller and were asked to offer the highest amount that they would be willing to pay for the item.
The researchers expected that participants who viewed the red background would typically behave more aggressively than those who viewed the blue background. Among the auction group, the researchers hypothesized that more aggressive participants would submit higher bids as they tried to beat other potential bidders. Among the negotiation group, the researchers hypothesized that more aggressive participants would make lower offers as they tried to compete against the seller to get the best deal.
The researchers photographed a single item against each of four background colors: blue, gray, white, and red. Using a computer, each participant in the study viewed the item against exactly one of the four background colors. Half of the participants were told the item was up for auction and were asked to submit their highest bid for the item. The other half of the participants were told to negotiate a price with the seller and were asked to offer the highest amount that they would be willing to pay for the item.
The researchers expected that participants who viewed the red background would typically behave more aggressively than those who viewed the blue background. Among the auction group, the researchers hypothesized that more aggressive participants would submit higher bids as they tried to beat other potential bidders. Among the negotiation group, the researchers hypothesized that more aggressive participants would make lower offers as they tried to compete against the seller to get the best deal.
Blue: More aggressive
White: More aggressive
Red: More aggressive
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
35%
(medium)
Question Stats:
69% (02:27) correct
31%
(02:22)
wrong
based on 901
sessions
History
Date
Time
Result
Not Attempted Yet
Assuming the researchers' hypothesized link between bidding and aggression is correct, for each of the following background colors select More aggressive if, on average, participants in the auction group in the study behaved more aggressively when the product was displayed with that background color than the participants did when the product was displayed with a gray background. Otherwise, select Not more aggressive.
| More aggressive | Not more aggressive | |
| Blue | ||
| White | ||
| Red |
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Official Answer
Blue: More aggressive
White: More aggressive
Red: More aggressive
There were a greater number of participants in the auction scenario than there were in the negotiation scenario.: No
In each scenario, the average maximum price associated with the gray background was nearer to that of the blue background than it was to that of the red background.: Yes
For each of the background colors, the average maximum price was greater in the auction scenario than it was in the negotiation scenario.: Yes
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
15%
(low)
Question Stats:
72% (01:17) correct
28%
(01:31)
wrong
based on 889
sessions
History
Date
Time
Result
Not Attempted Yet
For each of the following statements about the researchers' study, select Yes if that statement accurately reflects the information provided. Otherwise, select No.
| Yes | No | |
| There were a greater number of participants in the auction scenario than there were in the negotiation scenario. | ||
| In each scenario, the average maximum price associated with the gray background was nearer to that of the blue background than it was to that of the red background. | ||
| For each of the background colors, the average maximum price was greater in the auction scenario than it was in the negotiation scenario. |
ShowHide Answer
Official Answer
There were a greater number of participants in the auction scenario than there were in the negotiation scenario.: No
In each scenario, the average maximum price associated with the gray background was nearer to that of the blue background than it was to that of the red background.: Yes
For each of the background colors, the average maximum price was greater in the auction scenario than it was in the negotiation scenario.: Yes
Purchasers typically view other bidders as their competition in an auction, whereas they typically view the seller as their competition in a negotiation.
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
5%
(low)
Question Stats:
93% (00:50) correct
7%
(01:05)
wrong
based on 785
sessions
History
Date
Time
Result
Not Attempted Yet
Of the following statements, which one best describes why the researchers expected aggression to increase the amount that a purchaser would be willing to pay in auctions but decrease the amount that a purchaser would be willing to pay in negotiations?
| Purchasers are typically more excited about the prospect of winning an auction than they are about the prospect of winning a negotiation. | |
| Auctions typically last for several days whereas negotiations typically only last for a few hours. | |
| Most purchasers are typically more comfortable participating in an auction than they are in a negotiation. | |
| Purchasers typically view other bidders as their competition in an auction, whereas they typically view the seller as their competition in a negotiation. | |
| There are typically more people involved in an auction than there are involved in a negotiation. |
ShowHide Answer
Official Answer
Purchasers typically view other bidders as their competition in an auction, whereas they typically view the seller as their competition in a negotiation.
Attachment:
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19 May 2025, 05:47
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Is this a GMAT Prep Focus question? Can you please provide the screenshots? Thank you!
19 May 2025, 05:50
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