In January of last year, Fastfood King started using a new lowfat oil to cook its Fast Fries, instead of the less healthful corn oil that it had been using. Now Fastfood King is planning to switch back, saying that the change has hurt sales of Fast Fries. However, this claim is incorrect, since according to Fastfood King’s own sales figures, Fastfood King sold 10 percent more Fast Fries last year than in the previous year.
Which of the following, if true, most strongly supports the argument against Fastfood King's claim?The argument says the oil change did not hurt Fast Fries sales because Fastfood King sold 10 percent more Fast Fries last year than the year before.
The best support would show that Fast Fries did well relative to the company’s overall sales, not just that sales rose in absolute terms.
A) Total sales of all foods at Fastfood King’s locations increased by less than 10 percent last year.
This is correct. If overall food sales increased by less than 10 percent, but Fast Fries sales increased by 10 percent, then Fast Fries outperformed the company’s general food sales. That supports the argument that the oil change did not hurt Fast Fries sales.
B) Fastfood King enjoys higher profit margins on its Soft Drinks than it does on Fast Fries.
This is irrelevant. The issue is sales of Fast Fries, not profit margins on other products.
C) Fastfood King’s customers prefer the taste of Fast Fries cooked in corn oil to Fast Fries cooked in lowfat oil.
This weakens the argument. If customers prefer the old oil, then the change may indeed have hurt sales.
D) The number of customers that visited Fastfood King locations was more than 20 percent higher last year than the year before.
This weakens the argument. If customer visits rose by more than 20 percent but Fast Fries sales rose only 10 percent, then Fast Fries may have performed worse relative to customer traffic.
E) The year before last, Fastfood King experienced a 20 percent increase in Fast Fries sales over the previous year.
This also weakens the argument. If Fast Fries had been growing by 20 percent before the oil change but grew only 10 percent after it, the change may have slowed sales growth.
Answer: (A)