This!
The best advise I got from an alumni is to remember that schools are businesses and their ultimate goal is to get you employed. So tailor everything with that in mind. So it's fine to have unique attributes, but will Mckinsey/Target want to hire you. That's why they do the interviews, it's to also see how well you interview (coz that's what is going to land you a job/internship).
That's why a lot of counselors advise against a super narrow career objective UNLESS you have enough data/reason to believe you can actually achieve it. The former ballerinas/guitar players/models and other "non-trad" folks actually have pretty normal goals except they might be in a niche industry. So anyway, i think the key is to be "interesting" but still marketable. If you want to be an entrepreneur, what have you done in the past that shows you will succeed. If you want to start a company that sells rubberbands to schools in bolivia - what have you done that makes you think you will be succesful.
The advice was helpful for me when I wrote my essays. I was very truthful but framed things in a certain way.
I feel you on Pittsburgh - location is the exact reason I didn't apply to CMU although the program was really appealing. I almost went with Cornell but truthfully i didn't have enough time to crank out a decent essay for their book chapter essay.
So did you decide to do UCLA R3 too? i think they are semi-rolling so it's possible. And i seem to recall reading somewhere that surprisingly Booth is an option for R3 too.
mahkie
LazyBoy8
In terms of strategy I think this time around I will try to be slightly more generic. I strove to be genuine and open about my life's experiences and I think I will not be so candid. I believe maybe I could have been too open and honest about myself. My experiences have made me who I am and schools say they want to know "the real you" but now I am starting to think that is BS.
You are on the right path. My Duke application really tried to provide a very unique career path and goals, but they were not receptive of it. When I went more generic, but with colorful flavor from my unconventional path, schools were much more willing to talk to me.
Schools want goals and prior experience that they can work with to help you find a job.