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Bunuel
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Bunuel, is the solution D or B? The explanation that was listed says "Correct next to D", but the OA is B. Please look into this?
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Bunuel, is the solution D or B? The explanation that was listed says "Correct next to D", but the OA is B. Please look into this?

The OA is D. Fixed the typo. Thank you!
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I think this is a high-quality question and the explanation isn't clear enough, please elaborate. Option C explanation is confusing.

Cost of advertising is equal to the drop in manufacturing costs. Hence this becomes zero gain. Adding this to reduced sales price should reduce profits??
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Bunuel
Official Solution:


The cost of certain manufacturing steps of gas-burning grills dropped last year compared to the previous year. Hank’s Hardware responded to this drop in cost by reducing the sales price and aggressively spending in advertising campaigns, thereby prompting a rise in sold quantity. Because of the reduction in sales price and the aggressive advertising campaigns, the quantity of gas grills sold at Hank’s Hardware increased last year compared to the previous year. However at the end of last year, managers were surprised to find that their profits on gas grills last year were lower than that the previous year.

All of the following, if true, may provide an explanation, in some way, for the drop in profit of Hank’s Hardware except which one?


A. The actual increase in sales quantity of Hank’s Hardware last year was lower than that expected by the managers.
B. Hank’s hardware outsources the manufacturing of gas grills to subcontracted manufacturers.
C. The additional cost of advertising campaigns were as high as the drop in Hank’s manufacturing costs.
D. Although the cost per unit decreased, the profit per unit did not change because of the discount offered in sales price.
E. Lower manufacturing costs were caused by using inferior material, thereby resulting in poor quality and a higher number of returns of sold items.


A. The option can explain why the profit was lower - the drop in sales price may result in a drop in profit per unit and in such a situation, a certain number of additional units are required to be sold to reach the same amount of total profit as the previous year. Hence, if the number of units sold is lower than the calculated units required to achieve the same total profit corresponding to a certain discount offered, then the profit would be lower than the previous year.

B. This option implies that the advantage of the drop in manufacturing costs was enjoyed by the subcontracted manufacturers and may not have been passed on to Hank’s Hardware. In that case a drop in sales price by Hank’s Hardware would result in a drop in total profit and in such a situation, if the number of units sold does not increase above a certain point, then the profit would be lower than the previous year.

C. This option implies that the total cost remained unchanged whereas Hank’s Hardware offered a discount in selling price, resulting in a reduction in profit.

D. CORRECT. This option does not, in any way, explain the reduction in profit. If the profit per unit did not change then the increased quantity must result in an increased profit. Hence the reduction in profit cannot be explained by any means by this option.

E. When the number of returns increase, the cost for these returns may not be recoverable whereas the revenue is reduced because of the returns. Thus this option may explain the reduction in profit.


Answer: D

Hi Bunuel
In option D, the cost of advertising is not mentioned. The profit remains same with the discounted sales price. Wouldn't we add the extra cost of advertising to indicate a drop in profit in this option?
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I do not think that this is a very airtight argument to make. I have come across ample such questions that leave little gray areas that we are not expected to see in the OG.
I am not understanding why despite managers knowing that the cost of manufacturing is reduced would they still procure the items at the same original price for the subcontractors. As a result of the reduction in manuf costs, they have come up with a strategy. It sounds funny because the argument makes the managers look stupid. Why would you say that the cost reduction benefits were enjoyed by the subcontractors when the company is aware of the reduction? Would it not buy the produced items at the reduced price?

Can someone please help? I am not clear with this question
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Hi, It would be great if somebody could explain how, what manager expected the sales quantity to be affects the results or the facts??
I understand that if the the expectation affects the facts then it's good to go, but imo what does expectation has to with the facts?

Thanks!
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KarishmaB , I am getting no clue why B is not the correct answer here? GMATNinja
Outsourcing manufacturing of gas grills to subcontracted manufacturers can also incur cost and reduce the profit?
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KarishmaB , I am getting no clue why B is not the correct answer here? GMATNinja
Outsourcing manufacturing of gas grills to subcontracted manufacturers can also incur cost and reduce the profit?

I cannot justify here why (D) is correct and (B) is not.

When the argument says "Hardware responded to this drop in cost by reducing the sales price..." I assume that we are talking about the drop in cost to Hank's Hardware. Sure, the reduction in cost is given in manufacturing process and hence the manufacturer gets it but why Hank's management would respond to a reduction in cost that they are not getting, I cannot explain. I could not arrive at this logic.

Also, I would assume that (D) explains the reduction in profit because profit per unit remained the same, more units were sold but there were high advertising costs (which have been assumed to be a part of cost of the grill to justify other options). Hence (D) doesn't look like the correct answer.
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I think this is a poor-quality question and I don't agree with the explanation.
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Looking at the discussion and Karishma's point, I think the best move may be to remove this question from the GMAT Club Tests until it is improved and is reviewed by a verbal expert. Thank you everyone and especially Karishma for bringing it up!
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I think this is a poor-quality question and I don't agree with the explanation. B) This option does not necessarily explain a decrease in cost. If the manufacturing cost has gone down, the cost of acquisition from the sub contractors could either also go down or remain the same. If it remains the same then it explains the decrease in profits, but if it decreases it does not explain the decrease in profits.
D) is a correct possible explanation as if the profit per unit remains constant even after the cost per unit decreasing, it still means that the increased advertising expenditure caused a drop in overall gas grill profits.
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