First thing first: we're looking at an assumption on which the PLAN depends, and not any argument or conclusion, so the right answer will try to establish that "For this plan to succeed, it must be true that_____.
The plan is: The basic members area has now as good equipment as the elite zone, which makes it 'far more attractive' than the elite zone. PulsePoint, however, feels this will restrict people from upgrading to the elite memberships. They then come up with a plan - let's restrict members from using the new equipment during convenient hours.
In other words, they are playing on building inconveniences, to resolve which, people may seek to upgrade their membership.
Now we come to "for this plan to succeed, it must be true that_____":
A. "Elite memberships are currently too expensive for most basic members". Not quite the assumption. If elite memberships were affordable, then the plan may have had a higher possibility of success, since the economic barrier wouldn't have prevented basic-members from seeking an upgrade.
B. "Most basic members prefer to work out during inconvenient time slots". Definitely not the assumption. This will make the plan fall flat - the basic-tier members will retain status quo, continuing to exploit the new machinery during the 'inconvenient' hours.
C. "Basic members will not respond to the restrictions by switching to another gym". This can be an assumption. If basic members will shift to another gym because of the restrictions, then forget about upgrades, the gym will lose so much more business. Still, a caveat - "by not switching to another gym" is not solving the problem, as we're not establishing that "by not switching to another gym, it will encourage people to upgrade". We're yet to find an assumption that encourages upgradation.
D. "Restricting access during convenient time slots will give basic members enough reason to upgrade." - This definitely is the assumption. If we assume that through the act of limiting access to new equipment during convenient hours, people will be given enough reason to upgrade - whatever the nature of these reasons - the success of the plan can be determined.E. "Other gyms in the area do not provide comparable equipment" - Well, even if other gyms do, it doesn't imply people won't be prompted to upgrade at their current gym. Other factors, like distance from home or availability of personal trainers will still matter in their decision-making, as it is inconvenient to shift gyms at a glance. So this cannot be it either.
Bunuel
PulsePoint Gym recently upgraded the equipment in the basic-members area so that it now matches many of the features previously available only in the elite zone. This makes the basic membership far more attractive and risks reducing upgrades to elite memberships. To prevent that, PulsePoint plans to restrict basic members from using the new equipment during the most convenient time slots, even though the facility has enough capacity to allow it.
Which of the following is an assumption on which the plan depends?
(A) Elite memberships are currently too expensive for most basic members.
(B) Most basic members prefer to work out during inconvenient time slots anyway.
(C) Basic members will not respond to the restrictions by switching to another gym.
(D) Restricting access during convenient time slots will give basic members enough reason to upgrade.
(E) Other gyms in the area do not offer comparable equipment.
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