I agree with tctc23 that the 10% threshold seems too low, especially with respect to goals essays. On my essays I used essentially the same statement about my goals. I have something I want to do, and it doesn’t matter what school I get into, I’ll want to do that same thing wherever I go. I did not use any consultants, and I wrote my essays entirely on my own, but will I get dinged if 1 school puts my essays in the database before the rest of my applications?
I envision a scenario where someone writes a very specific goals statement: “My goal is to become CEO of the world’s largest armadillo breeding operation, ARMcorp, located in the balmy reaches of Northwestern Finland, merging my interests in armadillo husbandry and investment banking to provide armadillo-less families across the globe a chance to adopt these wonderful creatures.”
This very specific goals statement is then used in multiple essays, but is flagged and the applicant is dinged for plagiarism because the statement (45 words by my count) is more than 10% of the essay length. If the admissions boards are dinging applicants without looking at the content that is flagged, it would be a poor decision on their part. I have to presume they are looking at the content.
For my optional essay I needed to address my low undergraduate GPA, and I used a standard template, telling a personal story about my life. I tweaked the story for each of my applications, but I know that there are a few sentences that overlap between applications. I can’t create five different narratives for why I didn’t perform at a high level in undergrad for each one of my admissions essays.
I’m all for dinging those people who really plagiarized. Maybe there is a worse punishment (permanently subtracting 100 points from their GMAT scores?) If you’re too lazy to write a few admissions essays, you don’t deserve a spot at a top B school like Anderson. I suspect the Adcoms are doing a bit of research into these matches though to make sure that they really are catching the cheaters. At least I hope that is the case.