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I think this is a high-quality question.
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GMATNinja could you please help me with this question? I didn't understand why D is wrong?
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The explanation behind supporting option B is not making sense. Where in the para, it is written that the author is deceased. And, how come D is wrong? D simply says that publishers should not wait for the film to release as it is already a novel in demand. So, his idea of waiting for the film to release is not supported by option D. Please help!
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In option D. How it is capitalizing the success of the movie? The plan is not to capitalize the success of the book but of the movie.
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Hi. I see this question and others are dealing with D and specifically with the fact that it seems to have zero connection to the movie. The question is worded in a tricky way "capitalize on the success of the film" but we have to think and translate into simple term what "capitalize on success of the film" means and that means release another edition of the book at the time of movie premiere. We are not evaluating options of releasing a book a bit early vs. with the movie or releasing it a bit late vs. with the movie. It is a binary choice - Yes/No. We have just one plan and one option and we are looking for 1 option that will not help sales during this release window and 4 options that would give us an indication (as investors for example) that the plan will work and it is a good idea to print another edition. It boils down to releasing another print edition.


Summary of the argument: there is a movie coming about the book. A publisher is planning to time the release of a new edition/printing at the same time expecting and counting that the movie will revive the interest in the book. We are asked to evaluate the soundness of the plan of releasing the new print edition at the same time. Exact question is below:

Quote:
Each of the following, if true, supports the soundness of the publisher’s plan to capitalize on the success of the film EXCEPT:

D. Existing copies of the novel are hard to find and are often sold for prices up to 10 times higher than the price at which the publisher plans to sell copies of the new edition.


1. First and easiest way to rule out this choice: use the negation method

Would it be helpful to the plan if there is already a huge demand for the book? Yes, it would be. It definitely would not hurt to release the book during the time when the movie is going to revive even more demand for it but even without the movie, this indicator alone is telling us that the release of another edition is likely to be met positively. That's enough at this point to say that this supports the plan much more than B. Thus B is the correct answer.


2. Second way to rule out this choice: Analysis that makes your head hurt:

Option D describes a market condition (scarcity and high resale prices of existing copies) that the publisher's plan could exploit by offering a more accessible and attractively priced edition coinciding with the heightened interest due to the movie's release. This additional detail enhances the likelihood of the new edition's success, supporting the soundness of the publisher's strategy to release the new edition at the same time as the movie.

We are not fixated on something that only is attached or related to the movie release, instead we are looking at what could assist/help/ensure success of the release of the edition during the movie. In other words, we are not asked which of the following would be only valid during the movie release and discard any option that helps the plan but which would help the plan regardless of the movie.


3. Third way. Use a parallel line of reasoning to test the argument.

Not Convinced still? Consider this way - imagine answer choice F) Coincidentally, during the same week as the movie release, a large online retailer is waiving all fees on all book sales on their website.

Does option F. Support or does not support the soundness of the publisher's plan to release the book that week (i.e. capitalize on the success of the movie). It does - it will save a bunch of money but it has no connection to the movie. However, it makes releasing the book that week a great idea!










Psingh94
In option D. How it is capitalizing the success of the movie? The plan is not to capitalize the success of the book but of the movie.
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