Where should I go? INSEAD vs. LBS for Marketing

Question

Hey - I'm trying to decide between LBS and INSEAD. I would like to get into marketing strategy/ brand management. 
I personally am excited about INSEAD but have a few concerns

- More CPG firms and marketing roles recruit at INSEAD (11% vs 3% at LBS); however, I would want to work in London post MBA since that's where most of the major CPG global marketing headquarters are. Everyone I talk to seems to suggest that there are no networking opportunities at INSEAD and if I want to work in London, even though marketing roles don't usually recruit there I would have a better chance getting a job through networking - any thoughts?
- LBS has an internship built-in. I'm going into MBA school fairly young (24 right now) and I'm concerned maybe not having an internship at INSEAD might hurt my chances at recruiting but not sure if that's really a factor
- Have been told that INSEAD is 'losing its touch' in terms of reputation - any thoughts?

PersonalMBACoach · Answer

Are you applying now or have you already applied? Generally speaking, if you want to work in London, you are better off going to school in London and LBS is a great program. It would be much easier, logistically, to recruit if you are already there. In addition, firms are more likely to spend effort talking with you if there aren't travel barriers.

nm1158 · Answer

I have already been admitted to both schools. My confusion is that more marketing positions recruit at INSEAD than LBS, in that sense wouldn't INSEAD be better?

PersonalMBACoach · Answer

Based on the statistics alone, INSEAD is better for marketing. That said, location matters a lot in recruiting, so don't discount the London location too much. Have you reached out to current students applying for jobs now? They will have more specific advice and you can compare the responses you get from each. Good luck!

GeneralEducation · Answer

Hi nm1158,

If you have already got admission from both INSEAD and LBS, I would suggest you to go for INSEAD. Agree with above post, based on statistics INSEAD is better for marketing.

Hope it helps.

Cheers,

Where should I go? INSEAD vs. LBS for Marketing

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