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gptsrb
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gptsrb
Can you suggest some good colleges with a blend of analytics and digital marketing?

Are you looking at MBA programs or MS?

Both have these options
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gptsrb
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gptsrb
Can you suggest some good colleges with a blend of analytics and digital marketing?

Are you looking at MBA programs or MS?

Both have these options

Looking for options in MBA (preferably in US, Canada or Australia)
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Hi gptsrb,

An MBA is not the best program for digital marketing and analytics. You need to explore more specialized programs. These are also fields wherein skills matter more than degree, and an online program may also work.
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Hi gptsrb!

Your question is slightly broad so I'm not sure exactly what you're looking for. But the subjects that you mention are a part of my program. I am in the MS in Marketing program at USC Marshall School of Business. I take 30 credits in a year (which is about 10 classes). In addition to studying core marketing classes (like marketing management or new product development), I also have several analytical classes like business analytics, R & Python, and marketing analytics. Some of my classmates chose even more intense analytics electives like time series forecasting, probability and data modelling etc. As for digital marketing, I have an Internet marketing class, plus I learn about several digital marketing tools through classes like Pricing Strategy or Consumer Insights and analytics.

Whichever program you decide to apply to, make sure that the program allows you ample amount of flexibility in course selection. At Marshall for example, I am free to pick classes from the departments of marketing, data sciences, cinema school, policy making school, school of journalism etc. This helps me customise my curriculum as per my career needs.

Sruti