One of the main questions to build
Stronger MBA applications:
"How do I draft a strong and compelling main MBA application essay?"You have decided to apply for an MBA. Your GMAT score is in place, your college transcripts are on their way, and your recommenders are lined up with their letters. “All” that remains are your essays.
However, as defined by the experiences of scores of MBA applicants before you, including yours truly at University of Chicago Booth Graduate School of Business, it's the essays that can make or break your application. Before you even consider having someone else write them for you though – stop and consider. One, your essays are your story – your past experiences, present goals, and future ambitions. No one knows your story better. Two, your MBA will be a source of personal pride and professional advancement for the rest of your life – do you really want someone else taking away part of the credit for that achievement? Three, from a more pragmatic perspective, you can learn all the modeling and slide-building skills you want, but it's your communication and presentation skills that will truly be your universal success factors - during MBA, in your first post-MBA job and every switch after.
Those words of caution aside, let's tackle the main MBA application essay question – Why MBA, Why Now, and Why at this School? Any essay that fails to answer one or more of these impacts the applicant's competitiveness.
Why MBA – whether the question explicitly mentions it or not, this should discuss both your short-term and long-term goals. Further, there should be a thread of credibility linking your past achievements with your future ambitions. For those getting an MBA as career enhancers, meeting this requirement is relatively easy – you have done X before MBA, and you are going to business school to continuing doing X, but at a higher level. However, the majority of full-time MBA students are career switchers. In this case, identifying your relevant skills, attributes and experiences that can help you, in conjunction with an MBA, to meet your short-term and long-term goals is crucial. This is where the ACE (Aim, Create and Elevate) process at My
MBA Admit/Admit World comes in. We develop a business school admissions strategy, and ensure its adherence through every application component. Throughout the process, every plan and goal put forth in the essay is assessed for innate believability, depth of research, time line adherence and fit to your personal profile. We even offer brainstorming sessions that are geared specifically towards identifying and expanding upon your Why MBA reasons – whether your past experience was in IT, engineering, medicine or music, there is always a way to present your short-term and long-term goals for maximum impact to an admissions committee.
Why Now – if the previous section is done right, this should be a cinch. Inherently, citing long-term and short-term goals involves doing it citing on a time line. The reasoning used here should be geared at convincing an AdCom that since you want to achieve A (long-term goal) in 5 years, you need to do B (short-term goal) before, for which you need an MBA now. For example, many applicants go to business school with the aim of eventually starting their own business (long-term). To start your business, particularly in a field in which you have little experience, it makes sense to work for another firm in that field first (short-term). And to get into such a firm, you need an MBA now (direct answer to question).
Why this School - Finally, it is very important to couch every goal from the point of view of the school. As in citing specific programs, classes and specializations that will help you achieve your goals, to make it clear to the AdCom that this isn't a generic Why MBA essay, but a product of your research that offers a sound reasoning for Why MBA from this School in particular. Whether as a business school interviewer or an MBA admissions consultant, it's always this last factor that makes me give a “Go” on the application.
If you like this post, do give us a
Kudos (click on the +1 box on the left). Much appreciated!
Check out our MBA Application Services and Packages at
My MBA Admit.