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Hovkial
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bodhisattva800 and sampriya don't you feel that option (E) would hold only if the consumers mentioned in the answer choice are rational? In case they are not rational, or even when they are, doesn't option (B) seem like a better choice?

Would be glad to see some opinions
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@KarishmaB @MartyMurray can you please help here ? whats the framework for solving assumption questions when conditional statements are given ? ACT gets super complicated!!
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MansiHar

Conditionals can definitely get tough, and you don't necessarily need to dive deep into conditional logic for the GMAT. This is something that pops up much more on the LSAT, and we see a lot of LSAT questions getting posted here.

However, it's good to know that you can translate an UNLESS statement as "IF NOT." So we can translate the second sentence as "IF one does NOT expect the benefits to outweigh the costs, then it's rational not to acquire the info." The author then concludes that it's rational not to acquire the info, so they are assuming that folks don't expect the benefits to outweigh the costs.

This is one form of a conditional argument, in which the premise says X->Y and the conclusion just says Y. Then X is an assumption. We might also see X as a premise and Y as a conclusion. Then the assumption is X->Y. For instance, if I say that Dan robbed a bank, so he should go to jail, I'm assuming that someone who robs a bank should go to jail. Of course, there are plenty of variations and complexities available--in an LSAT course we can spend weeks on them!--but that's the broad outline.
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