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CEO: Graphic design is a major aspect of any successful website. To ensure that our customers do not leave and begin using another site, our extra capital should be used to improve our website's design.

CTO: Despite the importance of graphic design, I disagree. The extra capital should be used to improve the service provided by our technical support staff.

Which of the following, if true, most strengthens the CTO's objection to the CEO's position?


A. Graphic designers who choose to work with digital media often stress that while a website's design is critical for sales, it cannot compensate for exceptionally high prices.

B. The design of a website, when created with accurate focus on the specific target market, can be a powerful enough factor to make visitors oversee functional shortcomings of that site.

C. Investing any extra capital that may be available back into a company is very wise business practice.

D. Since the technical support services offered by many websites are hardly ever used, companies should keep investments in these services to a minimum.

E. A recent consumer poll shows that technical support is the most important factor influencing customer retention.

 
Choice E

We need to find a strengthener for CTO's objection.

CTO claims that the additional capital should be invested to improve services provided by technical staff. But, the author did not mention any reasoning for the same.

Choice E provides support for CTO s claim stating that the most important factor for retention is technical support.­
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CEO: Graphic design is a major aspect of any successful website. To ensure that our customers do not leave and begin using another site, our extra capital should be used to improve our website's design.

CTO: Despite the importance of graphic design, I disagree. The extra capital should be used to improve the service provided by our technical support staff.

CEO’s position... To ensure that our customers do not leave and begin using another site. To retain customer CEO advices to improve website design.

CTO on other hand claims capital should be used by technical support staff

We can eliminate A, B and C as those options are not concerned with the argue meant. We can also eliminate option D as it weakens CTO’s claim.

E is the correct choice as it strengthens CTO’s objection.

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B and D favors CEO position to focus on graphic design over technical support
C. Irrelevant: no relation with graphic design or support
A implies graphics design is not important even it is critical for sales. But the point is not very clear in relation with CTO position. A doesn’t favor or reject CEO position. Nothing about high prices is mentioned. Argument is more about retention.
E: clearly indicates technical support is important for customer retention then why not pay attention to technical support.

Hence I choose E as the answer.
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CEO: Graphic design is a major aspect of any successful website. To ensure that our customers do not leave and begin using another site, our extra capital should be used to improve our website's design.

CTO: Despite the importance of graphic design, I disagree. The extra capital should be used to improve the service provided by our technical support staff.

Which of the following, if true, most strengthens the CTO's objection to the CEO's position?

A. Graphic designers who choose to work with digital media often stress that while a website's design is critical for sales, it cannot compensate for exceptionally high prices. -> Irrelevant.

B. The design of a website, when created with accurate focus on the specific target market, can be a powerful enough factor to make visitors oversee functional shortcomings of that site. -> It makes CEOs position strong. Incorrect.

C. Investing any extra capital that may be available back into a company is very wise business practice. -> Irrelevant.

D. Since the technical support services offered by many websites are hardly ever used, companies should keep investments in these services to a minimum. -> It makes CTO position weak. Incorrect.

E. A recent consumer poll shows that technical support is the most important factor influencing customer retention. -> It makes CTO position strong. Let's keep it.

So, I think E. :)
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