Kenan-Flagler (no $) vs Kelley ($$) for Brand Marketing

Question

I want to advance my marketing career into brand marketing in either a consulting space or CPG company. I am from NYC and want to get back near here after graduation. I am also bringing my fiancee along to wherever I go so I have to take into account her ability to continue her PR and communications job.

Kelley gave me around 25% tution and a small stipend for a graduate assistanship position and I didn't receive anything for KF.

Kelley gave me around 25% tution and a small stipend for a graduate assistanship position and I didn't receive anything for KF.

revul · Answer

Outside of finance careers I see these as peer schools, so I'd do what you feel is best georaphy and $ wise. That being said, I haven't looked at the marketing side of their employment reports so that should factor in too.

Mo2men · Answer

Congrats

Both schools are perfect but KF is slighter higher in rankings than Kelley. It depend where you want live and work. Kelley has good reputation in marketing placement jobs especially in CPG in the mid west. It has also additionl advantage of the marketing academy which may be useful for you in pursuing your career. You need to reach out some students or the career centers to get more info. The stats shows that 39% from kelley goes into marketing while 20% from KF goes into marketing. You can verify those numbers. :gl

IanKV · Answer

I looked into Kelley, and heard good placement stories for their graduates at companies like Procter & Gamble, Frito Lay, and General Mills. There are a number of CPG companies in the Midwest that recruit at Indiana. Without thinking geography, Indiana is the smarter choice for marketing. The scholarship is a nice plus too.

TheFool · Answer

First of all, congratulations on getting admitted to both schools! It's a 'good problem to have.'

I don't want to hide my bias, which is for Kenan-Flagler. That's because I'm the outgoing president for the Marketing Club there. That said, Kelley is a great school too. I interned with Kelley students last summer and they were great people to work with. If you want to ping me and chat about the Marketing program I'm happy to speak over the phone. I don't want to post my email, but you can find it on this page -

https://www.kenan-flagler.unc.edu/en/stu ... -club.aspx

Just a couple of things about the school. In the class of 2014, About 26% of the class went into marketing, which was actually the highest number of graduates, juuust beating out Consulting. 10% of the class went into the Consumer Products industry.

Some of the school's regular CPG recruiters include -

P&G, Coca-Cola, Clorox, Johnson & Johnson, Hershey's, Kraft, Campbell's/Pepperidge Farms, Dr. Pepper Snapple Group, Bayer, Hanesbrands, Georgia-Pacific and others. They also regularly hire people in Marketing Analyst roles at UPS, Delta, Clorox, and.... there's a lot of opportunities.

I'd also be happy to talk about significant other issues, as well as moving from NYC (that's where I'm from).

Kenan-Flagler (no $) vs Kelley ($$) for Brand Marketing

Kelley ($$) vs Kenan-Flagler (no $)

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